Marketing & Sales

If you have a business, this book will help you make more from it. If you don’t have a business, this will help you start one. If you have parents, this book will help you retire them. If you have rivals, this book will help you beat them.

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller...

How many business books can stand a 100-year test of time? This little volume has done just that....

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos. As the CEO of one of Fortune Magazine's "Best Companies to Work For," Tony Hsieh knows that keeping people happy is the key to professional growth...

The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time....

Schwartz proves you don't need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word...

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Exploring the sometimes hilarious, sometimes devastating impact of crowd behavior and trading trickery on the financial markets, this book brilliantly combines two all-time investment classics....

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale....

The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years....

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor.

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....

The Qualified Sales Leader by John McMahon uses an easy to listen conversational narrative.

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision. Master the timeless...

Are you a startup founder with a great product but no sales? Do prospective clients say your product is interesting, but no one’s buying? Collin Stewart, founder and CEO of Predictable Revenue, shares hard-earned lessons about navigating the chaos of a startup and the daunting task of finding your first customers. The Terrifying Art of Finding Customers is a straight-talking guide for founders focused on tackling the essential steps to growth in the right sequence.

World-renowned data storytellers Mike Cisneros, Alex Velez, and SWD founder Cole Nussbaumer Knaflic guide you through proven methods to strengthen your communications, sharing the thought process behind each redesign so you can confidently apply the concepts to your work.

MindSell is a simple, powerful, influence-based framework for supercharging your sales performance. No pressure tactics. No tricks. No outdated scripts. The seven pillars of MindSell are built from practical tools and strategies rooted in the timeless science of human behaviour. MindSell embodies more than just selling. By mastering the seven pillars, you'll supercharge your sales, your performance, and your life.

欧米の新常識！ マーケティングとITを繋ぎ収益を最大化する専門チーム●MOpsとは？企業のマーケティングプロセスをシステムで統合・最適化する概念、役割のこと。

採用にマーケティングの手法を用いれば、求職者から「選ばれる」企業に変わる多くのIT企業がITエンジニアの採用に苦戦しています。

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.

Pai do marketing moderno, Philip Kotler se une a três dos principais líderes da área para mostrar como utilizar as tecnologias on-line na relação com os consumidores e dentro das empresas, criando recursos que vão além do marketing convencional. Este audiolivro traz uma visão inovadora do marketing empreendedor, apresentando uma mentalidade ágil, criativa e proativa que deve ser disseminada nas organizações.

Cold To Sold is the ultimate guide for business owners who want to turn new leads into conversions and grow your business.

ChatGPT Money Machine is the ultimate guide for turning artificial intelligence into automated income—no tech background required. Whether you're a freelancer, entrepreneur, or side-hustler, this book hands you the exact tools, prompts, and strategies to transform ChatGPT into your personal profit engine.

The traditional car dealership is dying—but innovative F&I approaches are creating record profits for those willing to evolve. Today's car buyers want a 45-minute in-store process, transparent pricing, and digital options—and they'll go elsewhere if you can't deliver. In The Future of Automotive Finance & Insurance, industry veteran Joel Kansanback reveals how forward-thinking dealerships are meeting these demands while significantly increasing their F&I profits.

Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent twenty-nine years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how he built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.

For decades, Alex Hunt, Matt Salem, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED, they spill industry secrets for creating value in the most important moment in marketing: the purchase transaction. Through real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging’s potential. Acquire invaluable benchmarks for setting expectations. Learn how to achieve packaging effectiveness with confidence and precision.

What do fleas, betrayal, and bankruptcy have to do with building a technology business? Everything. In Standing on Shoulders: From Fleas and Failure to Building a Culture of Service in Tech, Sam Sapp shares his raw, unfiltered journey from near-collapse to creating a company built on faith, resilience, and service. From the sting of broken partnerships to the grind of clawing back from bankruptcy papers, from ransomware stand-offs to rebuilding trust in technology, Sam’s story is as much about people as it is about IT. This isn’t a how-to manual.

ROI Reimagined introduces 11 revolutionary ways to measure business success in the modern marketplace: Return on Inspiration – How well do you motivate your people? Return on Integrity – Do customers trust your brand? Return on Inclusion – Does your business reflect the world you serve? Return on Innovation – Are you evolving fast enough to stay relevant? And 7 more game-changing metrics that forward-thinking leaders are already using to outperform their competition. Why settle for measuring the past when you could be shaping the future?

The 90-Day Teacher gives you a clear, practical blueprint to validate, build, and launch your first course—then grow it into a thriving, evergreen teaching business. Guided by mentor and digital entrepreneur Jonathan, you’ll plant a simple seed (a low-cost paid workshop), grow it into a 101 course, and scale your impact with systems that work even when you’re offline.

Este no es un libro de ventas tradicional. Es una llamada a la realidad para vendedores, líderes y emprendedores que ya no quieren más fórmulas mágicas, sino resultados reales. Cada capítulo es una frase con poder, una cachetada directa al ego, una idea que te obliga a revisar lo que haces y cómo te relacionas con el cliente. No hay teorías vacías. Aquí solo hay estrategia, actitud y ejecución. Porque si no estás vendiendo, es porque estás ignorando lo obvio.

Imagine walking into any room and instantly picking up on the true feelings, intentions, and motivations of the people around you. If you’ve ever struggled to read social cues, decode mixed messages, or sense when someone’s being dishonest, you're not alone. But what if you could understand people deeply, connect effortlessly, and navigate any situation with clarity and confidence? This audiobook is your practical, step-by-step guide to mastering the hidden language of human behavior—so you can stop second-guessing and start reading people like a book.

In Next Level Website Design, Greg Merrilees, designer trusted by industry leaders and Hollywood A-listers, reveals the exact system he's used to transform over 2000 websites from expensive digital brochures into revenue-generating machines.

Your story gives you a unique advantage to build your brand or business—if you tell it well. More than simply what’s happened to you, it is everything that has shaped the Meaningful Message burning deep within you—at the soul level. In Your Story Advantage, Bill Blankschaen shows a proven path to build your unique Story EcoSystem™ and unlock the power of your story in today’s knowledge economy. You’ll be empowered to . . .

Are you curious about artificial intelligence but unsure how to turn it into income? ChatGPT Side Hustles is your ultimate guide to making money online using AI tools—without needing to code, design, or be a tech expert.

In The Referable Client Experience, author Stacey Brown Randall teaches you how to create an intentional client experience that generates the referrals you deserve. As a coach and consultant, Brown Randall has successfully shown business owners how to cultivate reliable, consistent referrals. Now, she brings her proven method to you. You do great work and are valuable to your clients. So why don’t they refer you? A hard truth: Doing great work does not equate to referrals.

In today's saturated market, being a "good salesperson" isn't enough—buyers ghost, margins shrink, everyone chases tired leads. But one group still wins—trusted advisors. In The Advisor Advantage, you'll learn exactly how to join them. This isn't another book of gimmicks. It's your blueprint for total transformation—from product pusher to strategic partner.

This book will introduce you to the Trillion Dollar Closure Connection—how deepening relationships with your clients and their families will help you close more business, close the generational gap, and create closure for your clients.

“You don’t scale broken systems. You just scale the chaos.” That’s the hard truth most CEOs and CROs don’t want to hear. More leads, bigger budgets, new hires — none of it works if your revenue system is cracked underneath. The real problem isn’t volume. It’s leaks. And every leak is a hidden tax on your growth. For 15 years, StringCan Interactive has helped leaders uncover the silent leaks draining their pipeline and slowing momentum. In Revenue Rewired, Jay Feitlinger (Founder & CEO) and Sarah Shepard (COO) reveal the five leaks that cost companies millions every year.