Marketing & Sales

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data....

We are losing ourselves. We're chasing the wrong things, asking the wrong questions, and polluting our minds. It's time to stop, it's time to resist and it's time to rethink the fundamental social blueprint that our lives are built upon....

If you're looking to start, scale, or grow a digital business where clients act like your boss, and you see more of your office chair than your family... There are plenty of other agency models that will help you do that.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos.

Millions of people throughout the world have improved their lives using The Magic of Thinking Big...

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time....

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

Why do sales organizations fall short? Every day expert consultants like Mike Weinberg are called on by companies large and small to find the answer....

A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing: a massive money-making scam and radical political conspiracy that has remade American society.

When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle, or wanting to grow your existing business, your success depends on your sales.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

Pain is inevitable, but suffering is optional. Musculoskeletal pain disorders have reached epidemic proportions in the United States, with most doctors failing to recognize their underlying cause, leaving patients desperate–and still in agonizing pain.

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak....

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

Selling can feel like a necessary evil, but it doesn't have to be. In Authentic Selling®, internationally recognized sales expert Kendrick Shope reveals the secrets to selling with integrity, compassion, and undeniable success. This isn't just another sales book. It's a blueprint for entrepreneurs, business owners, and sales professionals who want to make millions without sacrificing who they are.

Ob neue Technologien, Sneaker oder das Nachbarschaftscafé – oft scheitern großartige Ideen trotz erheblicher Investitionen an fehlendem Feinschliff oder mangelnder Kundenresonanz. Doch mit den richtigen Methoden kann aus jeder Idee ein Markterfolg werden.

Public Relations for Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond.

16人の優れたマーケッターが明かすヒットの舞台裏＆マーケティングの考え方【著書累計35万部】　自身もトップマーケッターであり、上場企業経営者でもある木下勝寿がトップマーケッター16人を徹底インタビュー！ これ一

The Tech Behind Impulse Buying peels back the digital curtain to reveal the subtle, powerful technologies that online platforms use to influence your every shopping move. From one-click checkouts to persuasive algorithms that predict your desires before you can even name them, this eye-opening guide takes you inside the meticulously engineered online environments that are designed to trigger unplanned purchases—and keep you coming back for more.

At a fundamental level, the purpose of leadership is to connect with and inspire the hearts and minds of others to become their absolute best so they can ultimately give the best of themselves at work, at home, and in their communities. How do we do that? Taylor Scott draws on his 20 plus years of experience working at hospitality industry leaders like Disney Parks and Resorts, Gaylord Hotels and Resorts, and The Cosmopolitan of Las Vegas, to provide an inviting, accessible fable about adopting a spirit of generosity.

Bernhard Fischer-Appelts neuestes (Hör-)Buch enthüllt die modernsten Mechanismen des Brandings und entwickelt eine Denkweise zu Marken, die über das übliche Werberlatein weit hinausgeht und die signalhafte Wirkung von Marken in den Mittelpunkt stellt. Mit praktischen Werkzeugen ausgestattet, ermöglicht das (Hör-)Buch, die affektiven Aspekte und die gesellschaftlich-kulturellen Kontexte einer Marke zu erkennen, zu verstehen und strategisch zu nutzen.

Unlock the secrets to financial freedom with “The Ultimate Guide to Earning Passive Income: 50 Proven Ways to Build Wealth from Home.” This comprehensive guide explores powerful, real-world strategies to generate steady, hands-free income—from online businesses and investments to side hustles and automation. Whether you're a beginner or an experienced entrepreneur, this book provides actionable steps to help you achieve long-term financial success. Start building your wealth today!

Developing unwavering confidence and a magnetic personality can transform your career, relationships, and self-image. Yet even the most capable people battle self-doubt or struggle to share ideas effectively. If you’ve ever felt invisible in a crowd or longed to take command of a room, Small Talk [5-in-1]: 99 Techniques & Insights to Create Powerful Connections by Mastering the Art of Making Conversation is your roadmap to standing out and succeeding.

3-2-1 Launch: Your Guide to Podcasting for Talent Development Podcasting isn’t just for true crime junkies and comedy fans—it’s also one of the most powerful ways to educate, inspire, and engage. But how do you go from “I should start a podcast” to actually hitting record (without spiraling into an internet rabbit hole about microphones and editing software)?

Die Fähigkeit, die Wahrheit inmitten von Lügnern zu erkennen, ist der Schlüssel zum Erfolg, sei es im beruflichen oder im privaten Leben. "Nichts als die UnWahrheit" nimmt Sie mit auf eine Reise in die faszinierende Welt des Lügen-Erkennens und zeigt Ihnen den unschätzbaren Wert dieser Fähigkeit.

Working with big-budget, larger clients can make many of your business problems go away - FAST! The vast majority of businesses, however, don't have an on-going sales and marketing program to regularly attract and land larger clients. Let alone, a program that works while you sleep. But that can all change. By implementing the steps in Landing Whales you will be able to embed a proven process to build relationships with larger clients on-demand and at scale. Which enables you to grow your revenue, your profit, and your income in less time and with less stress.

Si tu negocio no está generando los resultados que esperas, no siempre se trata de vender más, sino de hacerlo de manera más eficiente. El caos no escala, pero los sistemas sí. "Revenue Operations: Convierte tus Procesos en Ganancias" es la guía práctica que te ayudará a estructurar tu operación para que cada venta se convierta en crecimiento real y sostenible.

Generative AI for Writers is your guide to escaping the echo chamber. This audiobook unpacks how to use AI tools like ChatGPT, Claude, and copy generators without becoming generic. It's not just about prompts. It’s about positioning, strategy, and protecting the soul of your message.

Big Day Wisdom is a high-energy, motivational playbook for life, leadership, and sales, written in Eric Bam’s unmistakably bold, honest, and heart-forward voice. Each chapter serves as a powerful reminder that personal growth, success, and fulfillment are not found in massive, one-time actions—but in showing up consistently, giving generously, and leading with purpose every day.

Esta es una obra académica de referencia dedicada al análisis crítico del consumismo como fenómeno histórico, económico y cultural. Con un enfoque interdisciplinario y rigor teórico, el libro investiga las raíces profundas y los mecanismos estructurales que han convertido el consumo en un pilar central de las sociedades capitalistas contemporáneas.

Are you tired of feeling intimidated and taken advantage of during negotiations? What if I told you that you could have fun negotiating and still get everything you want? Introducing How to Have Fun Negotiating by master negotiator Jerry Minchey. This book will not only teach you the secrets to becoming a confident and powerful negotiator, but it will also change your life and give you a competitive edge in any negotiation.

Master organic social media growth in 2025! Are you tired of wasting money on paid ads with minimal results? Ready to build a genuine, engaged following across all major social platforms without spending a dime on advertising?

Found Money reveals the truth most businesses overlook: growth isn’t just about generating new leads. It’s about recovering the opportunities you’ve already earned but never captured. Behind every cold lead, every missed renewal, every stalled deal lies a hidden signal. A system flaw. A missed moment.

In "Sponsor Magnet," sponsorship expert Justin Moore reveals the exact frameworks he uses to help creators transform their influence into predictable income through brand partnerships. This isn't another vague "build your personal brand" guide – it's your practical roadmap to landing and executing your dream sponsorships.

In The Perfect Launch System, Jon LaClare—founder of Harvest Growth and marketing veteran behind household names like OxiClean and Nabisco’s 100-Calorie Packs—pulls back the curtain on the proven launch formula that has helped hundreds of products generate more than $2 billion in total revenue. Whether you’re an inventor with a brand-new product, a seasoned entrepreneur, or a marketer looking to scale a business, this book gives you a step-by-step blueprint for launching marketing campaigns — smarter, faster, and more profitably.

Barnaby Wynter has been developing his acclaimed Brand Bucket® marketing approach for over 20 years, helping his clients around the world to consistently turn potential customers into long-term customers. The approach turned out to be so successful that it has since been rolled out and applied to over 470 businesses and organisations worldwide.

Are you passionate about kombucha and ready to turn your enthusiasm into a thriving business? Starting a kombucha brewing business can be a rewarding and lucrative venture, but it requires careful planning, knowledge, and dedication to get it right. Kombucha Enterprise is your comprehensive guide to launching your own kombucha brand with confidence. From understanding the fermentation basics to developing unique flavors and scaling your operations, this book covers all aspects needed to dive into the booming kombucha industry.

Every day, you're selling a story, whether you realize it or not. To your customers. Your team. Your family. And most of all, to yourself. That story drives every decision you make. It fuels your momentum or feeds your excuses. Get the story wrong, and you stay stuck. Get it right, and success becomes inevitable. Here's the kicker: You don't need more hustle. You need a better story. In I Think I Swallowed an Elephant, two-time New York Times bestselling authors Bryan and Jeffrey Eisenberg reveal how to shift your inner narrative and build systems that create results without burnout.