Marketing

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle, or wanting to grow your existing business, your success depends on your sales.

The sales profession is in the midst of a perfect storm....

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

Data Driven is a uniquely practical guide to increasing sales success using the power of data analytics. This book shows you how to transform the corporate sales function by leveraging big data into better decision making, more informed strategy, and increased effectiveness....

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

2023 UPDATED EDITION. Learn Google Ads (AdWords) in Plain English - Step by Step!....

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine.

This audiobook provides evidence-based answers to the key questions asked by marketers every day....

Hook Point by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live....

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader....

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels....

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers...

Become a known name and authority in your field to unlock infinite money-making opportunities.

Sell and Price Like the Expert You Are Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you. Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.

"Centralized AI Platforms for Small Business: CRM, Marketing, and Sales Efficiency" is the ultimate guide for small and medium-sized businesses looking to streamline operations, boost efficiency, and scale their customer management, marketing, and sales efforts. This book dives deep into the world of centralized AI platforms offering insights into how all-in-one CRM tools can transform the way businesses operate.

Are you struggling to make sense of the ever-changing world of marketing? Do you feel overwhelmed by the myriad of strategies, tools, and technologies available today? **"The Marketing Blueprint: From Planning to Profit"** is your ultimate guide to navigating the complex landscape of modern marketing.

This book isn’t just another sales manual—it’s your personal guide to thriving in the world of sales, whether you're just starting out or have years of experience under your belt. It dives deep into the heart of what truly makes a great salesperson: building real, meaningful relationships with your clients. You’ll learn how to sell authentically, how to master the entire sales process, and, most importantly, how to avoid those all-too-common mistakes that can trip you up at every turn.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

Make every dollar in your marketing budget count Are you overwhelmed by digital marketing strategies that seem complex and impossible to manage? Are you investing time and money without seeing the returns you expected? In Profit-Driven Digital Marketing, Quan Vo reveals a practical, results-oriented approach to digital marketing that streamlines the process and puts profitability at the forefront.

Unlock the secrets to building a thriving Airbnb business and generate passive income that leads to financial freedom! Whether you're an experienced host looking to maximize your earnings or a beginner eager to get started, this comprehensive guide by Nathaniel Carter provides everything you need to transform your short-term rental into a cash-flowing asset.

Do you feel like most business owners and marketers who are always stifled or confused on how to create good marketing campaigns or write good marketing copy for your own business, products or services? This is usually caused by the fact that you are told you have to look at the "client avatar" that details everything from what is actually relevant to your business to what someone dreamed about last night...which might not be relevant to you at all.

In diesem Praxisbuch lernst du, wirksame Texte für dein Business zu schreiben. Damit hast duendlich Erfolg mit deinen Texten in den Social Medias, deiner Landigpage, deiner Webseite(Startseite, Über mich-Seite), Angebotsseite, Blogartikel und deinen E-Mails. Die Didaktik basiert auf der Philosophie der Maria Montessori für Erwachsenenbildung. Dasbedeutet, die Inhalte bauen so aufeinander auf, dass du durch wiederholtes Beschäftigen mit denText-Werkzeugen diese automatisierst.

The author spent alot of money on traditional marketing that got very few responses. After years of frustration he became an expert on a revolutionary ROI (Return On Investment) approach to marketing and set out to help other businesses create low cost marketing that effectively increases sales.

If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT.

Inside this book, you will uncover simplified, cutting-edge strategies specifically designed to fuel small business growth across SEO, AI, influencer, and social media marketing. Imagine transforming your digital presence without breaking the bank or getting lost in technical jargon. Now, it’s possible.

The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.

Ya sea que sea un emprendedor en ciernes, una pequeña empresa establecida, una persona influyente en las redes sociales, un especialista en marketing de una gran corporación (o algo intermedio), la idea de ser una "marca" se considera esencial para el desarrollo de una estrategia de marketing sólida.

Descubre las estrategias de promoción de marketing online y los sistemas secretos utilizados tanto por grandes compañías como por vendedores desconocidos. ¿Has terminado comprando un producto que no necesitabas o que nunca funcionó como lo esperabas? Descubre cómo puedes utilizar sitios conocidos para tu propio beneficio, como por ejemplo Shopify, Amazon, Instagram y Pinterest.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

To achieve top rankings among thousands or even millions of pages for a given search query, your website must outperform the competition in nearly every aspect. But what does "better" mean from a search engine's perspective? In this audio book, you'll learn about all the essential areas of search engine optimization. To have a real chance of ranking high, your website must excel in each of these areas. Wherever useful, I will provide you with checklists and tools to help you audit your own website quickly and without technical expertise.

Instagram Marketing Mastery: Building Brands, Growing Communities, and Leveraging Trends by Elena Waters is the ultimate guide for entrepreneurs, marketers, and influencers who want to transform their Instagram presence into a powerful marketing tool. Whether you're just starting out or looking to scale your business, this book provides actionable strategies that will help you harness the full potential of Instagram.

Forget dry theories and outdated advice. This book is a treasure trove of real-world strategies, hilarious anecdotes, and battle-tested growth hacking techniques straight from the trenches of startup life. Author Nafeez Imtiaz has chased down, cornered, and occasionally bribed successful entrepreneurs to bring you their unfiltered wisdom and game-changing insights.

Er ist empathisch, freundlich, bodenständig und damit nahezu einzigartig in seiner Branche. Er ist der Sympathie-Networker. Siggi Heyne setzt dabei zu 100 Prozent auf einen Faktor: Wonne! Mit Freude im Herzen anderen Menschen glückselige Erfüllung schmieden. Das ist seine Mission. Deshalb bezeichnet er sich selbst als "Wonneschmied". Im Ursprung als Stahlbau-Ingenieur ein Vollblut-Handwerker, ist er heute mit Leib und Seele ein Herzblut-Networker – der sein Handwerk wie kaum ein anderer beherrscht. Dabei schmiedet er Karrieren im glühenden Feuer der absoluten Überzeugung.