Marketing

How many business books can stand a 100-year test of time? This little volume has done just that....

If you have a business, this book will help you make more from it. If you don’t have a business, this will help you start one. If you have parents, this book will help you retire them. If you have rivals, this book will help you beat them.

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you....

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision. Master the timeless...

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences....

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....

When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle, or wanting to grow your existing business, your success depends on your sales.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground....

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works....

In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant....

Our society is an ever-changing reflection of what we buy into—from our deepest fears to our greatest hopes, from the companies that fail to the ones that thrive....

Featuring insights and interviews from established female brand builders from around the world, alongside Kubi’s eight pillars of personal branding, I Am My Brand is an essential step-by-step guide to building your brand, knowing your worth, and being unapologetic about it.

Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for....

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word...

From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions....

Become a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you want....

In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have....

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision. Master the timeless...

Luxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out—creating unforgettable experiences and forging deeper client connections that drive lasting success.

欧米の新常識！ マーケティングとITを繋ぎ収益を最大化する専門チーム●MOpsとは？企業のマーケティングプロセスをシステムで統合・最適化する概念、役割のこと。

Pai do marketing moderno, Philip Kotler se une a três dos principais líderes da área para mostrar como utilizar as tecnologias on-line na relação com os consumidores e dentro das empresas, criando recursos que vão além do marketing convencional. Este audiolivro traz uma visão inovadora do marketing empreendedor, apresentando uma mentalidade ágil, criativa e proativa que deve ser disseminada nas organizações.

For decades, Alex Hunt, Matt Salem, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED, they spill industry secrets for creating value in the most important moment in marketing: the purchase transaction. Through real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging’s potential. Acquire invaluable benchmarks for setting expectations. Learn how to achieve packaging effectiveness with confidence and precision.

In The Referable Client Experience, author Stacey Brown Randall teaches you how to create an intentional client experience that generates the referrals you deserve. As a coach and consultant, Brown Randall has successfully shown business owners how to cultivate reliable, consistent referrals. Now, she brings her proven method to you. You do great work and are valuable to your clients. So why don’t they refer you? A hard truth: Doing great work does not equate to referrals.

Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent twenty-nine years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how he built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.

Are you ready to unlock the world of online income and start your journey as an affiliate marketer? Affiliate Marketing for Beginners is the ultimate guide for anyone looking to build a profitable online business from scratch, even with no prior experience. This comprehensive book walks you step by step through the fundamentals of affiliate marketing, showing you how to choose the right programs, promote products effectively, and generate consistent revenue. You’ll learn how to identify profitable niches, understand your target audience, and create content that converts visitors into buyers.

Werde zum echten Sales Insider! Gelesen von Gerrit Schmidt-Foß, der deutschen Synchronstimme von Leonardo DiCaprio (bekannt als Jordan Belfort in The Wolf of Wall Street ), und Norman Matt, der Stimme von Cillian Murphy (Oppenheimer) und Michael Fassbender (Inglourious Basterds). Sascha Kronberg weiß, wovon er spricht: Vom nervösen Kaltakquise-Anruf mit zitternder Stimme bis zur Führung eines internationalen Sales-Teams mit Millionenumsatz – er hat den Vertrieb in all seinen Facetten erlebt.

Du träumst davon, ein Expertenbuch zu schreiben und damit deine Sichtbarkeit und Glaubwürdigkeit als Expertin bzw. Experte zu steigern? Aber irgendwie fehlen dir das Know-How und der Mut, den ersten Schritt zu wagen? Und einen Verlag hast du natürlich auch nicht an der Hand!? Du bist nicht allein. Viele Experten scheuen sich davor, sich den Herausforderungen eines Buchprojekts zu stellen, geschweige denn das Buch selbst zu veröffentlichen. Doch mit diesem Hörbuch ändert sich das!