Marketing & Sales

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years....

Millions of people throughout the world have improved their lives using The Magic of Thinking Big...

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time....

Schwartz proves you don't need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there....

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

"Energetic Selling and Marketing" is not just a powerful business book. It’s an energetic experience. One that will change your business and life in ways you could not even imagine.

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak....

Challenging everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed by creating "blue oceans" of untapped new market spaces....

When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle, or wanting to grow your existing business, your success depends on your sales.

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions....

This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus....

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine.

If you're looking to start, scale, or grow a digital business where clients act like your boss, and you see more of your office chair than your family... There are plenty of other agency models that will help you do that.

The sales profession is in the midst of a perfect storm....

Magnetic Marketing is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised....

Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking....

You’ve finally decided to step away from the 9-5 grind and pursue your passion... It’s a big first step, but the question is: What comes next? You have a great business idea, but how do you launch it and turn it into something profitable and poised for growth? How do you move past the fear of uncertainty and navigate the challenges ahead? Every successful entrepreneur has been right where you are now. That means there’s no reason you can’t succeed too. This practical guide will show you how.

Jump start your business and career with this book of practical wisdom. In such fast-changing, and often confusing times, America needs a straight-talk dose of Larry Winget reality more than ever. Known as the Pitbull of Personal Development, and New York Times bestselling author of 31-Days To Getting What You Want, is Larry Winget’s "tell it like it is." This is the ultimate wake-up call for anyone who's looking for a lifeline for their career or their business and true empowerment.

Sell and Price Like the Expert You Are Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you. Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.

Americans are caught up in bulk. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to find the perfect product, and crave the comforting indulgence of a chain restaurant. In American Bulk, Emily Mester intertwines cultural critique and personal history to explore how the things we buy, eat, amass, and discard become an intimate part of our lives. With humor and sharp intellect, she reflects on the joys and anxieties of family Costco trips, how a seasonal stint at Ulta Beauty taught her the insidious art of the sale, and what it means to get Mall Sad.

Ever wonder how some folks just seem to have it all figured out with their freelance gigs, filling up their calendars with cool projects and saying "see ya!" to the old 9-5 grind? Well, that was me, Andrew Lane, not too long ago. I went from counting pennies working in radio to banking six figures in event production in just a snap. And now, I've put everything I've learned into this book, Solution Seekers. It's not just any book. Think of it as your go-to guide, packed with all the tools, strategies, and brain tweaks you need to thrive in the freelance world, no matter what you do.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

YouTube Income Mastery is your essential guide to unlocking the secrets of YouTube success and maximizing your online earnings. Whether you’re an aspiring YouTuber or a seasoned creator looking to elevate your channel, this audiobook provides actionable strategies for growing your audience, improving your content, and generating consistent revenue.

Unleash the full power of Facebook ads and watch your business soar! In Facebook Ads Secrets, George Masterson pulls back the curtain on proven strategies for crafting ads that captivate audiences, drive engagement, and skyrocket your brand’s visibility.

"Centralized AI Platforms for Small Business: CRM, Marketing, and Sales Efficiency" is the ultimate guide for small and medium-sized businesses looking to streamline operations, boost efficiency, and scale their customer management, marketing, and sales efforts. This book dives deep into the world of centralized AI platforms offering insights into how all-in-one CRM tools can transform the way businesses operate.

This book isn’t just another sales manual—it’s your personal guide to thriving in the world of sales, whether you're just starting out or have years of experience under your belt. It dives deep into the heart of what truly makes a great salesperson: building real, meaningful relationships with your clients. You’ll learn how to sell authentically, how to master the entire sales process, and, most importantly, how to avoid those all-too-common mistakes that can trip you up at every turn.

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine. Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value—empowering informed decisions.

Make every dollar in your marketing budget count Are you overwhelmed by digital marketing strategies that seem complex and impossible to manage? Are you investing time and money without seeing the returns you expected? In Profit-Driven Digital Marketing, Quan Vo reveals a practical, results-oriented approach to digital marketing that streamlines the process and puts profitability at the forefront.

Unlock the secrets to building a thriving Airbnb business and generate passive income that leads to financial freedom! Whether you're an experienced host looking to maximize your earnings or a beginner eager to get started, this comprehensive guide by Nathaniel Carter provides everything you need to transform your short-term rental into a cash-flowing asset.

Do you feel like most business owners and marketers who are always stifled or confused on how to create good marketing campaigns or write good marketing copy for your own business, products or services? This is usually caused by the fact that you are told you have to look at the "client avatar" that details everything from what is actually relevant to your business to what someone dreamed about last night...which might not be relevant to you at all.

As a seasoned healthcare executive, Cory Geffre distills his decades of hard learned wisdom into a comprehensive roadmap for inspiring, empowering, and guiding your team to unprecedented heights of quality, satisfaction, and financial performance.

Discover the transformative power of artificial intelligence in the world of advertising with ‘The AI Edge in Advertising’. This comprehensive guide features 20 actionable prompts designed to help professionals accelerate and personalize customer service, optimizing their workflow and deepening client connections. With over 15 years in the advertising industry, author Stephanie Fischer shares valuable insights and practical strategies to revolutionize the way you engage with clients.

In diesem Praxisbuch lernst du, wirksame Texte für dein Business zu schreiben. Damit hast duendlich Erfolg mit deinen Texten in den Social Medias, deiner Landigpage, deiner Webseite(Startseite, Über mich-Seite), Angebotsseite, Blogartikel und deinen E-Mails. Die Didaktik basiert auf der Philosophie der Maria Montessori für Erwachsenenbildung. Dasbedeutet, die Inhalte bauen so aufeinander auf, dass du durch wiederholtes Beschäftigen mit denText-Werkzeugen diese automatisierst.

The author spent alot of money on traditional marketing that got very few responses. After years of frustration he became an expert on a revolutionary ROI (Return On Investment) approach to marketing and set out to help other businesses create low cost marketing that effectively increases sales.

Lawrence and Brad are two longtime friends who share their passion and thoughts on money, time, career choices, and what they consider a somewhat “forgotten asset class” in traditional finance; the vast benefits of investing in multifamily real estate. In the last decade, they have built significant real estate portfolios. Plenty of mistakes and lessons were learned along the way. The best of their story and wisdom is contained in this book; truly the good, bad, and the ugly!

Mit wenig Einsatz zu einem effektiven Marketing Komplexer, aggressiver, teurer – immer mehr Unternehmer und Marketers fühlen sich überfordert von den ständig steigenden Anforderungen an Werbeaktivitäten, die darüber hinaus oft nur noch wenig Effekt haben. Der Marketingexperte und Unternehmer Allan Dib kennt die aktuellen Herausforderungen und hat einfache Lösungen parat, um Leads von guter Qualität zu generieren, Kunden zu gewinnen und den Umsatz anzukurbeln.

31 Proverbs: Ancient Wisdom to Sell More Faster is your ultimate guide to integrating timeless biblical principles into your sales strategy. This transformative book offers Christian salespeople a unique path to professional excellence and spiritual growth.

Inside this book, you will uncover simplified, cutting-edge strategies specifically designed to fuel small business growth across SEO, AI, influencer, and social media marketing. Imagine transforming your digital presence without breaking the bank or getting lost in technical jargon. Now, it’s possible.

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry.

The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.

Discover the power of eliminating customer hassles with insights from seasoned entrepreneur Jim Bramlett. With over four decades of experience running successful businesses, Jim reveals the secrets to enhancing customer loyalty and driving profitability by simplifying the customer experience.