Todd Caponi
AUTHOR

Todd Caponi

Business & Careers
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Todd Caponi is the author of what Book Authority had ranked as the 6th best sales book of all time, The Transparency Sale, and the award-winning book, The Transparent Sales Leader. Todd is a multi-time C-Level sales leader, a behavioral science and sales history nerd, and has led at two companies through successful exits. He now speaks and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as Principal of Sales Melon LLC. (His third book, Four Levers Negotiating, is anticipated for release in early 2026.)
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