Public Relations

Explosive Growth is a compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users....

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation....

"The Eloquent Mindset" is a culmination of proven methodologies, timeless wisdom, and contemporary insights, amalgamating the teachings of renowned experts such as Leil Lowndes and her seminal work on communication.

Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if.

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position....

In the era of constant online visibility, one misstep can tarnish a reputation built over years. Reputation Repair on Social Media is a crucial guide for individuals, businesses, and brands navigating the aftermath of a social media crisis.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today....

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment....

Broken Windows, Broken Business reveals a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition....

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts....

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them....

This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives....

Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.

The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how....

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals....

A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders....

They call you a fake because you’re the best. Being called a fake is the last rite of passage on the internet. In the relentless pursuit of excellence, you only know you’ve arrived when you have “haterz”—your most valuable marketers....

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV....

Does public backlash, humiliation, or "being canceled" in today's digital age keep you up at night? You are not alone. You can respond with confidence in this new era of media without hesitation or fear of destruction to your brand....

Crystallizing Public Opinion is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion.

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media....

We all know the importance of having a good reputation....

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business - whatever that business might be....

What is a trust signal? Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” The author, in turn, tries to prove their trustworthiness in a number of ways....