Public Relations

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.... 

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals....

Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map....

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip....

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight....

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them....

Broken Windows, Broken Business reveals a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition....

This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives....

The affluent market segment is growing seven times faster than the household population in this country...

The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how....

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment....

Cut through the noise, and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online, so you can make a meaningful difference for others....

Marketing in the current era of fake news presents challenges that this book will address and find solutions to....

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media....

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts....

This book will teach you how to master each platform and custom tailor your marketing approach to each platform while still keeping a consistent streamlined branding message....

A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders....

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages....

Through pioneering research and interviews with a host of major figures, Waller and Younger reveal the key mechanisms that make and remake our reputations....

The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline....

Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders....