Consumer Behaviour & Market Research

In the new edition of this highly acclaimed bestseller, Robert Cialdini explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings....

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin....

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. See how major companies are using big data every day....

There are laws of nature, so why shouldn’t there be laws of marketing....

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe....

Are you ready to delve into the life and investing lessons Warren Buffett has for us on how to get rich and dominate life? Listen to find out more....

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret—no matter what industry you're in—is finding and keeping automatic customers....

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money and the great electric charge of potential that drove them early on disappears....

This audiobook provides evidence-based answers to the key questions asked by marketers every day....

Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them....

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....

Learn how to completely eliminate customer resistance even as you remove your own mental obstacles and doubts....

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....

As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful....

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....

The new edition traces the role overconsumption played in the Great Recession....