Consumer Behaviour & Market Research

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

This audiobook provides evidence-based answers to the key questions asked by marketers every day....

Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day....

If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....

For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves....

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....

The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

A revealing investigation of the secret, tangled emotional relationships people have with things - drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing....

Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using 19th- and 20th-century techniques to change 21st-century minds—and are wondering why it’s not working....

There are laws of nature, so why shouldn’t there be laws of marketing....

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...

What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....

Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons....

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....