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The Membership Economy

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

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The Membership Economy

By: Robbie Kellman Baxter
Narrated by: Tom Pile
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Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.

The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.

"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."

The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.

Ultimately it provides the cachet of belonging.

©2015 Robbie Kellman Baxter (P)2016 Audible, Inc.
Consumer Behaviour & Market Research Customer Service Forecasting & Strategic Planning Leadership Management & Leadership Marketing Marketing & Sales Sales & Selling Business Management
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This was an excellent and very detailed review of the membership style business and I highly recommend to those looking to build their business for the current times.

excellent and detailed

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This book won’t apply to everyone however I did get some useful ideas for my membership and particularly information regarding onboarding.

It was a bit of a difficult listen due to the narrator being a bit slow and slightly monotone despite trying not to be.

Some Useful Concepts- Glad it was free

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