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Publisher's Summary

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.

The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.

"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."

The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.

Ultimately it provides the cachet of belonging.

©2015 Robbie Kellman Baxter (P)2016 Audible, Inc.

What listeners say about The Membership Economy

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excellent and detailed

This was an excellent and very detailed review of the membership style business and I highly recommend to those looking to build their business for the current times.

1 person found this helpful

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  • Nagy Barnabás
  • 13-05-2016

Relevant, but without an "a-ha" moment

I have like this book overall, because it touches a very important topic, which we see and experience every day in our digital world: the membership economy.
It structures pretty well the different kinds of organizations, and also the different strategies and tactics that should be applied when creating a successful membership economy organization.
Even though I lacked the deeper tips and tricks that made these particular membership companies successful. (Changes in User Interfaces or Subscription models, or features that made some of them go viral.)
In other words there were a lot of topics described, but very few practical examples were mentioned. I was keen on learning more about the different user experiences, product innovations and service evolutions.
Nevertheless the book is quite valuable for that it gives some solid "do-s and don't-s" for how to compete in the 21st century, and inspires to create transformation inside a traditional business.

5 people found this helpful

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  • S. Wells
  • 20-11-2020

Membership Economy in Post-Covid

I'll start with sayiny the book has some relevant and insightful points. But is dated in some ways, since it was published in 2014. Yes, there has be a growth in more companies doing the membership thing. But as the author notes several times, some business have it as a check the box option for the revenue model. I know I try to avoid web site and companies that start pushing membership unless the product is on or near the level of need over want. While listening, I couldn't help but feel the author was writing to established companies or a startups with a budget. I didn't connect what she used in the case studies to some starting from zero. Working on a business while still working a 9 to 5 or taking your last bit of saving to take the leap doesn't seem like a out the gate solution. The author makes the point of being data driven in how you make decisions. To be honest, I've wondered what that means in a post covid world? How relevant is all the market data before this? Ok. enough rambling. I do think it a good book. You just have to take what works for your current situation. Also would've preferred a female voice.

1 person found this helpful

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  • Chad
  • 11-11-2018

glad I bought it

Enjoyed this book as it was one of the first I listened to about a membership economy. I thought it provided some good background and rationale as to why we are moving to a membership approach. It’s a lot to digest and I will likely listen to again. #membershipeconomy #business #Tagsgiving #Sweepstakes

1 person found this helpful

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  • Renato
  • 22-06-2016

Love it!

Great book. I am already quite familiar with the ME, I own and run a CrossFit box. But I learned new insights and points of view. Currently in the pre phase of an online community/educational startup so also inspiring and helpful. Will def listen to it again many times as I get closer and after launch.

I did have to get used to the speaker/reader, his voice is not very... exciting 😁 but you grow on him 😬

Renato - the Netherlands

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  • Stephen K
  • 18-11-2020

Superficial, unbased claims - repeated over and over

This one is full of generalized assumptions and claims. He even says, “If there is a test about this book, it would be the following”, but the list is so unspecific, like “You need to build a great team”. Isn’ that the recipe for anything, not just for a subscription-based business? I got sick of listening to him sound condescending, J gave up listening.

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  • techie37
  • 18-11-2020

Above average but that’s about it

Doesn’t really take you on the journey that is expected after the first few chapters.. but an interesting read nevertheless..

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  • ERICH R WILLNER
  • 10-11-2020

Fantastic information, great interviews. Recomeçar highly

Liked to learn experiences from entrepreneurs I business of activities that are real for small business owners. Erich Willner

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  • nathan boling
  • 07-11-2020

Thought provoking

If you’re in business or if you’re coming you’re trying to figure out a better way looking for new ideas this is a great listen!

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  • Jack The Dreamer
  • 23-10-2020

Boring, dry, repetitive fluff and filler

If you're looking to do a subscription business, this is a good instructive book but it was sooooo boring, filled with repetitive sentences that say almost the same thing, sometimes in back to back paragraphs. It was as if the author had to make a word count limit by the editor and kept saying the same thing over and over to reach that word count. There are about 5-10 nuggets and the remaining 90% are fillers meant to create a thicker book to give it the appearance of value and physical weight when you're holding it. Keep that in mind. I would probably read the physical book over the audio version because at least with a book you can skim. Here if you fast forward a few minutes you might miss a point, which are far and few in between. I literally had to repeat some sections twice because the reader was boring and I daydreamed instead of listening... overall don't waste money on this audio book unless you can get it for free like I did with audible plus.

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  • Ehren
  • 18-09-2020

Solid insight into the changed world of business

Grow or die were the words told to me by the first billionaire that I met. This book takes the reader through a number of real world examples of how an organization leader can create an environment of continuous growth through membership models and cultures. Although not much to the "story" as should be expected, the focal point is on how to apply the strategies and learn from examples provided. I enjoyed this book because it challenged you to really listen and connect how your current organization could test some of the opportunities without having to follow a very linear path.

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  • Tim Ward
  • 14-01-2020

Good intro to the subject

Good intro to the subject, I was looking for more details and tactics for marketing as someone who already has a subscription based business. If you don’t have a sub business you will probably get some real value from this.

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  • Ducarta
  • 17-08-2019

Better than I expected!

I picked up this book thinking it would be a good supplement to my library, not really expecting more than some useful tips here and there but Robbie has over-delivered. Not only do you get a solid understanding of the membership economy but the book guides you through practical steps to put it into practice. I felt like I had a personal coach! It's for this reason that it deserves 5 stars and I'd add that it's an essential for any person in business, large or small. Well worth your time.

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  • Jonny
  • 19-07-2016

Stop reading what your reading, and read this. NOW

If your serious about transforming your revenue, leverage and placing your clients at the heart of your business, The Membership Economy is a must read.

Thank you Robbie for honestly changing the entire direction of our company as we begin our journey.

1 person found this helpful

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  • M. L. Hamilton
  • 28-10-2020

Good introduction to the membership economy

Good narration and well thought through. You'll know most of the businesses used as examples so it's a bit dated from that perspective. Listen to it alongside Stu McClaren of Tribe Membership and you'll have all your bases covered.

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  • Luke C
  • 11-05-2020

A must-have for all subscription marketers

The Membership Economy is packed with strategies and tactics for all types of subscription marketers

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  • KayKay
  • 28-01-2020

Some useful pointers included

There were big chunks about other businesses, their history and structure that I don’t think were needed. Think this book is best for people right at the beginning of their journey or who have read nothing else on membership. Also the narrators voice is robotic and annoying.

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  • Darrin O'Toole
  • 19-12-2019

Very entertaining look at Membership

I really enjoyed this book and found it of great use in my research. An entertaining listen.

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  • Anonymous User
  • 29-08-2019

Perfect when you are working on your own business

My title says it all. Great ideas to implement when thinking of creating your own sub business!

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  • Daniel Kirby
  • 15-01-2017

A Lesson on choosing the right Narrator

Would you recommend this book to a friend? Why or why not?

I believe the message is important and extremely valuable, although it's delivery is awful for someone wanting to get behind and believe in the movement. It is not hard to take value from the book, it is hard however to stay with the book and receive the value.

How could the performance have been better?

The Narrator is one of the biggest faults with the audio book. It is almost robotic and reminds me a little of Microsoft Sam or Siri reading it to me. There needs to be more enthusiasm from the Narrator.

1 person found this helpful

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