Seth Godin

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes will help you understand what's at stake, and why YOU should lead a tribe of your own....

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

Every marketer tells a story. And if they do it right, we believe them....

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point....

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance....

Collected here for the first time are eight years of Seth Godin's very best blog posts, magazine columns, and e-books.

Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons....

Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause....

New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world....

The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves....

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues...

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard....

But how do you create a big moo, an insight so astounding that people can't help but remark on it....

Toti marketerii spun povesti! Iar când o fac așa cum trebuie, îi credem. Și dacă îl ascultăm pe Seth Godin, adevărații marketeri nu vorbesc despre date tehnice, nici măcar despre beneficii. Dimpotrivă, ei spun o poveste – una în care vrem să credem, indiferent dacă are sau nu legătură cu realitatea.

Les tribus, ces communautés formées sur Internet et les réseaux sociaux, ont l'ambition de faire changer le monde. Elles se construisent autour de deux éléments...

Dans les best-sellers internationaux La Vache pourpre et Tribus, Seth Godin nous apprenait comment concevoir des produits remarquables et propager des idées fortes...

Le " vrai " marketing, ce n'est pas juste une affaire de clics, de likes, et de nombre de tweets ! Il s'agit d'abord et surtout de créer des liens...

So geht Marketing heute auch.Der Marketing-Guru Seth Godin weiß: Heute werden Produkte nicht mehr durch aufsehenerregende Werbeblöcke...

Ob bei der Entwicklung und Umsetzung einer Idee oder für den Auftritt in Social Media - alle sollen und wollen immer kreativ sein...

Este libro es una llamada de atención sobre las iniciativas que estás tomando, en el trabajo y en cuanto te concierne.