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Unleashing the Ideavirus

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Unleashing the Ideavirus

By: Seth Godin
Narrated by: Seth Godin
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About this listen

 Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.©2001 Do You Zoom, Inc., All Rights Reserved (P)2001 Simon & Schuster Audio, All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster Inc. Economics Leadership Management & Leadership Marketing Marketing & Sales Organisational Behaviour Personal Development Personal Success Stress Management Workplace & Organisational Behaviour Business Management

Critic Reviews

"Seth Godin has unique clarity about what's going on in marketing...Unleashing the Ideavirus informs, instructs, and entertains." (Chris Meyer, co-author, Blur)
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