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Meatball Sundae

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Meatball Sundae

By: Seth Godin
Narrated by: Seth Godin
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About this listen

 American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them.

New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.

©2007 Seth Godin (P)2007 HighBridge Company Business Ethics E-Commerce Marketing Marketing & Sales Workplace & Organisational Behaviour Commerce Business Technology

Critic Reviews

"His arresting conversational style is sure to once again set the business world talking." ( Publishers Weekly)
All stars
Most relevant  
Whilst not my absolute favourite of his, ALL of his work is brilliant. If you are on a Seth Godin binge buy it now. If not get purple cow or tribes two of my favourite of his.

Brilliant mind and incredible human, I'd love to have a cup of tea with that man!

All Seth Godin is incredible

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What did you like best about this story?

This classic by Seth Godin explains the shifts in marketing strategy and tactics brought about by the internet and social media. Explained using plenty of case studies and relatable anecdotes, it helps to explain why traditional consumer brands have struggled to make the transition from mass advertising on television to finding dominance on the internet. There are plenty of great ideas and tips for both existing businesses and for startups.

Have you listened to any of Seth Godin’s other performances? How does this one compare?

I've also read "Poke the Box" by the same author. The books are on different topics, but were both worth reading.

Was this a book you wanted to listen to all in one sitting?

I have been listening to this book in chunks on my commutes to and from my day job. I like to listen to it in segments so that I can think about the ideas before reading more.

Any additional comments?

Highly recommended.

Understand the new world for marketers

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