Try free for 2 months

  • The Dip

  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 1 hr and 32 mins
  • 4.5 out of 5 stars (306 ratings)

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
AUD $16.45/mo after 2 months. Renews automatically. Cancel anytime.
The Dip cover art

The Dip

By: Seth Godin
Narrated by: Seth Godin
Try for $0.00

AUD $16.45/mo after 2 months. Renews automatically. Cancel anytime.

Buy Now for $11.08

Buy Now for $11.08

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin (P)2007 Audible, Inc.

What listeners say about The Dip

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    212
  • 4 Stars
    55
  • 3 Stars
    33
  • 2 Stars
    4
  • 1 Stars
    2
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    182
  • 4 Stars
    54
  • 3 Stars
    17
  • 2 Stars
    2
  • 1 Stars
    2
Story
  • 4.5 out of 5 stars
  • 5 Stars
    175
  • 4 Stars
    46
  • 3 Stars
    27
  • 2 Stars
    4
  • 1 Stars
    4

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Good short simple book on success and quitting

Is a good short simple book on a new easy to look at success and quitting

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Brilliant

Loved every second. Eye opener and very inspiring. I love it when the author is the narrator it makes it a whole lot more personal.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
  • S
  • 12-05-2023

Not worth wasting your credit on

Will I listen to this again? Probably, however I wish I’d snagged a 10 hour audiobook instead of this. Didn’t realise it was so short.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

A podcast at best

Waste of a credit. Repetitive + simplistic. Disappointed. The single point was made after 5 minutes.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Good little book

The main question that the book addresses is when to quit and when to suck it around. it's more nuanced than saying never quit.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Very helpful

I may sound obvious or simple but it's important to know. I think it's great and recommend to everyone.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A great advice before making the next move

It was good to listen Seth Godin's advice on when to push on things during difficult times , how to recognise the struggle is necessary for growth and also realise what are dead ends and what to do if you encounter them. A good short listen and thought provoking book overall.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Short and to the point.

It's really concise and to the point, he gives all you need in 90 minutes.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Reinforces the decisions to work through the dip

This book helped me refocus on the decisions I made that involved pushing through the dip and quitting those tasks abs roles that were a distraction to the main game.

Quit to get ahead. Interesting concept

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Succinct. Truth. Well packaged.

Classic Seth. No punches pulled. Facts presented in challenging kind parcels to be unwrapped and treated as gifts, or, the ill advised mindset, put to the side because 'I didn't want that'.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.