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The Advertising Effect

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The Advertising Effect

By: Adam Ferrier, Jennifer Fleming
Narrated by: Nigel Carrington
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About this listen

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2014 Adam Ferrier (P)2014 Audible Inc. Advertising Consumer Behaviour & Market Research Marketing Marketing & Sales Media Studies Social Sciences Business Advertising
All stars
Most relevant  
Insightful and largely tangible info with plenty of examples, not just general fluff. I would recommend this book if you want to understand advertising

Worth a listen if you want to understand advertisi

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Using case studies from his own, and others’ experience, Adam clearly illustrates what he believes to be key aspects of good advertising. Easy to listen to and understand, I enjoyed the audiobook. Probably would have absorbed it better as a book, not audio, though.

Adam’s Greatest Hits

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Loved it. I learned a lot and found that I could make better sense of theories I had learned in my first year of my marketing degree. Adam is funny and puts everything in perspective.

Adam Ferrier is engaging and a master of his craft

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Loved it! Full of stories from the Advertising industry in the UK, Aus and NZ. Tonnes of value in this one, particularly for marketers working for not-for-profits! I laughed, I learned, and I got through it too quick!
Loved the narrator too, it was like story time with Phil Mitchell (Eastenders), a good performance.

I stumbled across this and liked it immediately!

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