Advertising

If you have a business, this book will help you make more from it. If you don’t have a business, this will help you start one. If you have parents, this book will help you retire them. If you have rivals, this book will help you beat them.

You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell…This book contains the playbooks that took me from sleeping on my gym floor to owning a multimillion-dollar portfolio of companies that generate $200,000,000 a year.

I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo…. combined…. as a kid in my twenties…. using the $100M Offer method. It works. And it will work for you.

This isn't a book. It's a collection of chapters containing proven tactics I withheld from the $100M Series because they were "too advanced," "too niche," or "too much math." Translation: They work too well for specific situations.

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what...

Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money....

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes...

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...

Magnetic Marketing is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised....

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising....

Four changes to pricing and packaging grew WP Engine from $1 million to $5 million in a single year. No new product, no new market, no new funding — just four changes to what the company already had.

Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe....

A deeply researched insider’s account of Google’s epic two-decade campaign to dominate online advertising by any means necessary.

You are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion....

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

The Search Engine Optimization (SEO) game has changed forever. It is no longer about chasing keywords, building backlinks, and paying for clicks. AI systems like ChatGPT, Perplexity, Gemini, and Bing no longer show results — they deliver direct answers.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters...

The second edition of the international best seller, now revised and updated.... This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a...

You’ve already built a seven-figure business. So why does marketing still feel uncertain? Reaching this level proves your product works and your execution is strong. Yet growth has slowed. Margins feel tighter. You are spending more on marketing without clear visibility into what is actually...

Close with Supreme Confidence - Attract Superb Customers and Big Checks Without Resistance and Without Using High Pressure! Achieve extraordinary sales results using the world-renowned techniques of Psycho-Cybernetics. Dr. Maxwell Maltz, the creator of Psycho-Cybernetics, and five hugely...

If you listen to nothing else on persuasion or influence, listen to this definitive book, and it may change your life. The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others....

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the...

Machine learning and automation are disrupting every industry—advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads....

Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand. The most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from...

A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media...

Your competitors are using AI. You are still writing emails at midnight. Let that sink in. While you are drowning in customer messages, blank social media calendars, unwritten blog posts, and marketing copy that never gets done, smarter business owners are quietly using Claude AI to handle all of it in minutes. Not hours. Not days. Minutes. And they are eating your lunch. You do not need a marketing agency. You do not need to hire a copywriter, a content creator, a virtual assistant, or anyone else you cannot afford. You need this book.

What if the most valuable asset you own isn’t your business, your network, but the knowledge, experience, and perspective you’ve spent a lifetime building? Most people have far more value inside them than they realize. Years of experience. Hard-earned lessons. Patterns they can see that others miss. Problems they know how to solve. Stories, skills, scars, insights, and ideas that could help other people move faster and avoid costly mistakes. Yet much of that knowledge remains trapped in their head. The New Genius Code shows you how to change that. Justin Michael and Jeremy C.

Transform your professional expertise into a lucrative personal brand and stop losing business to louder competitors. If you feel undervalued at work or struggle to secure clients despite delivering exceptional quality, this empowering guide provides the exact blueprint to command the income you...

Transform from an invisible creator to a confident thought leader with this actionable personal branding business guide. Perfect for your daily commute, this empowering audio roadmap helps experts align their external marketing with their deep internal value. Stop feeling scattered in a crowded...

Boost book sales and conquer self-publishing with a calm, sustainable marketing system for busy indie authors. Whether you are navigating a demanding day job or listening on your daily commute, this empowering audio guide helps you build a loyal readership. Stop shouting into the social media...

Ditch vanity metrics and build a powerful personal brand that commands respect and high-value opportunities. Whether you are navigating a major career pivot or scaling a startup, this strategic audio guide replaces confusion with absolute clarity. Step into the spotlight with total confidence...

Turn the frustration of a blank screen into highly profitable digital marketing campaigns using proven persuasive writing. Perfect for your morning commute, this actionable audio guide equips entrepreneurs and marketers to conquer writer's block. You will finally master the psychology behind...

Turn a blank page into high-converting sales copywriting without sounding like a manipulative, pushy marketer. Perfect for upskilling on your morning commute, this actionable and motivating guide helps freelancers and entrepreneurs confidently pitch their services. Stop dreading the writing...

Unmask the corporate monopoly and advertising psychology that engineered a basic rock into the global symbol of romance. Perfect for your morning commute, this eye-opening cultural history takes you from the flooded diamond mines of South Africa to the elite boardrooms of Madison Avenue. Listen...

Master the behavioral psychology of hidden persuasion and stop marketers from manufacturing desire in your daily life. Whether you are mindlessly scrolling a social feed or navigating a crowded store, this eye-opening investigation exposes the invisible tactics engineered to capture your...

Winning the private label e-commerce game isn't a matter of luck: it's a matter of building strong repeatable systems. FBA CHEAT CODES is a highly dense reference blueprint written for serious private label brand owners who want to scale a multi-product catalog with absolute precision. Speedrun the Amazon ecom game today with this ultimate FBA Private Label playbook that includes: • Chronological 10 • Month Milestone Architecture: Move through a data-driven 9-criteria protocol for picking a golden niche.

Have you finished writing your book and now find yourself wondering what comes next? Writing a book is a huge accomplishment. Publishing it can feel just as overwhelming. From editing and formatting to ISBNs, distribution, and choosing between self-publishing and traditional publishing, there are many decisions to make before your book reaches readers. In How to Publish a Book: A Guide to Self-Publishing for First-Time Writers, Lauren Bingham walks aspiring authors through the publishing process step by step, helping you turn your finished manuscript into a professional, published book.

The story of young advertising executive and his trials and tribulations as he was promoted through the ranks, which landed him in New York City. The pinnacle of advertising in the modern day.

Why do some brands earn a lasting place in people's lives while others—with bigger budgets and smarter technology—simply disappear? After thirty years building Fortune 500 brands, Kim D. Rozdeba is convinced the answer isn't strategy, data, or design. It's human truth. Human truths are the universal needs and emotions that cut across every culture, category, and generation—the desire to feel valued, the hope for a better tomorrow, the fear of loss, the longing to belong, the search for meaning.