Advertising

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....

In this brilliant and original audiobook, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire....

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.... 

There are laws of nature, so why shouldn’t there be laws of marketing....

Magnetic Marketing is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

From 'Just Do It' to the Swoosh logo, everything Nike creates is precision-engineered to connect with its customers' deepest emotions. Now, Nike's former CMO outlines a method that uses creativity to forge deep, lasting bonds with customers. He calls it Emotion by Design....

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action....

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels....

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

The 22 Immutable Laws of Marketing can mean the difference between success or failure for your....

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy....

As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect....

The time is ripe for small and medium businesses to step out of their confines and start thinking big....

This practical, smart, and original guide is essential listening for any company looking to grow without a fat marketing budget...

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....

Strategy, tactics, and mental preparedness separate superior salespeople from the average - and with technological advances evening the competition, the selling edge is now more important than ever....

Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less....

An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done....

You are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion....

Collected here for the first time are eight years of Seth Godin's very best blog posts, magazine columns, and e-books.