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The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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The Adweek Copywriting Handbook

By: Joseph Sugarman
Narrated by: Mike Lenz
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About this listen

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

©2007 Joseph Sugarman (P)2020 Gildan Media Advertising Marketing Marketing & Sales Business
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This book has everything to turn you into a master copywriter. If your reading this, read this book

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