Showing results by narrator "Mike Lenz" in All Categories

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

Elbridge A. Colby was the lead architect of the 2018 National Defense Strategy, the most significant revision of US defense strategy in a generation. Here he lays out how America's defense must change to address China's growing power and ambition. Based firmly in the realist tradition but deeply engaged in current policy, this book offers a clear framework for what America's goals in confronting China must be, how its military strategy must change, and how it must prioritize these goals over its lesser interests.

A Powerful Defense of The Protestant Tradition. There's a movement among evangelicals of exploring the more sacramental, liturgical, and historically-conscious church traditions, including Roman Catholicism and Eastern Orthodoxy. This hunger for historical rootedness is welcome—but...

The full and untold story of Israeli politics penned by one of Israel's most distinguished political journalists. In A Call at 4 AM, Israel’s top political journalist, Amit Segal, takes you inside the moments when history was decided in real time. From Golda Meir’s sleepless nights before the Yom Kippur War to Benjamin Netanyahu's power struggles during missile attacks, Segal uncovers the untold stories of war rooms, last-minute deals, and the relentless pressure of governing a country that never knows a quiet day.

With contributions by Paula Morgan-Johnson, Paula Sacks, Caroline R. Baltzer, James Hickey, Andrea Cole, Jan Bloom, and Deirdre Fay, Attachment Disturbances in Adults is a landmark resource for (1) understanding attachment, its development, and the most clinically relevant findings from attachment research, and (2) using this understanding to inform systematic, comprehensive, and clinically effective and efficient treatment of attachment disturbances in adults.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

People are hungry for hope. They want to understand our human condition—its origin, nature, purpose, and destiny. The Christian faith offers hope for individuals and the entire universe, grounded in absolute truth. But how can we know that Christianity is true? And how can Christians confidently present their beliefs in the face of doubts and competing views? In this comprehensive text, Douglas Groothuis makes a clear and rigorous case for Christian theism.

Become a better leader by improving your emotional intelligence. Best-selling author Daniel Goleman first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review, establishing EI as an indispensable trait for leaders. The Emotionally Intelligent Leader brings together three of Goleman's best-selling HBR articles.

How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale - and demonstrates why and how to apply these methodologies throughout your organization. Through case studies, you'll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance.

Starting a Business All-in-One for Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. This guide will help with every part of starting your own business-from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide.

Norman Vincent Peale's self-help phenomenon The Power of Positive Thinking continues to transform countless lives. The volumes collected here serve to expand and deepen Dr. Peale's life-changing philosophy of positivity.

A three-step program that puts headache sufferers back in control of their lives. “A must read for all individuals with migraine!”—Ronald J. Tusa, M.D., PH.D., Professor of Neurology and Otolaryngology, Dizziness and Balance Center, Emory University Based on the breakthrough understanding...

Even after Christendom, our culture is fertile ground for gospel renewal. We need apologetics for the whole church tailored to this moment. Since the fall of Christendom, Christians in Western countries can no longer assume their neighbors share basic familiarity with the Bible or even a sense...

From a bestselling author and psychologist, an exploration and celebration of neurodivergence, completely revised with the most up-to-date research and insights. From ADHD and dyslexia to autism, the number of diagnosis categories listed by the American Psychiatric Association has tripled in the...

HBR's Emotional Intelligence series features smart, essential listening on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work.

A noted space expert explains the current revolution in spaceflight, where it leads, and why we need it. Astronautical engineer Robert Zubrin spells out the potential of these new developments in an engrossing narrative that is visionary yet grounded by a deep understanding of the practical challenges. Fueled by the combined expertise of the old aerospace industry and the talents of Silicon Valley entrepreneurs, spaceflight is becoming cheaper.

This sequel to John Hattie's Visible Learning includes more than double the research, and expands on Hattie's model of teaching and learning based on evidence of impact.

Go from being a good practitioner to being an extraordinary leader of healthcare professionals.

This book will bring a new understanding of the neurology, physiology, and biochemistry of what creates this kind of sensitivity, and the medical conditions that are most likely to set it off. Even more important, it lists the many new approaches to reducing and curing these sensitivities, based on newly obtained knowledge.

We live in conversations like fish live in water—we’re in them all the time, so we don’t think about them much. As a result, we often find ourselves stuck in cyclical patterns of unproductive behaviors. We listen half-heartedly, react emotionally, and respond habitually, like we're on autopilot. This book is a practical guide for thoughtfully reflecting on conversations so we can avoid the common pitfalls that cause our relationships and work to go sideways.