Showing results by narrator "Mike Lenz" in All Categories

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

A Powerful Defense of The Protestant Tradition. There's a movement among evangelicals of exploring the more sacramental, liturgical, and historically-conscious church traditions, including Roman Catholicism and Eastern Orthodoxy. This hunger for historical rootedness is welcome—but...

A three-step program that puts headache sufferers back in control of their lives. “A must read for all individuals with migraine!”—Ronald J. Tusa, M.D., PH.D., Professor of Neurology and Otolaryngology, Dizziness and Balance Center, Emory University Based on the breakthrough understanding...

Most companies developing software employ something they call "Agile." But there's widespread misunderstanding of what Agile is and how to use it. If you want to improve your software development team's agility, this comprehensive guidebook's clear, concrete, and detailed guidance explains what to do and why, and when to make trade-offs.

People are hungry for hope. They want to understand our human condition—its origin, nature, purpose, and destiny. The Christian faith offers hope for individuals and the entire universe, grounded in absolute truth. But how can we know that Christianity is true? And how can Christians confidently present their beliefs in the face of doubts and competing views? In this comprehensive text, Douglas Groothuis makes a clear and rigorous case for Christian theism.

This was my summer to get away from it all. Live like a hermit. Fix up my family's vacation home. Until Ella arrived. My infuriating neighbor has returned for beach season. Ever since our families bought summer homes next to each other, that was the beginning of our neighbor war. Now I have to see her every. single. day. When I let it slip that I'm making a few home improvements, she jumps at the chance to help. She's an interior designer who needs work. I'm a man who loathes shopping. Any mention of the words color palette makes me want to break out in hives.

Elbridge A. Colby was the lead architect of the 2018 National Defense Strategy, the most significant revision of US defense strategy in a generation. Here he lays out how America's defense must change to address China's growing power and ambition. Based firmly in the realist tradition but deeply engaged in current policy, this book offers a clear framework for what America's goals in confronting China must be, how its military strategy must change, and how it must prioritize these goals over its lesser interests.

With contributions by Paula Morgan-Johnson, Paula Sacks, Caroline R. Baltzer, James Hickey, Andrea Cole, Jan Bloom, and Deirdre Fay, Attachment Disturbances in Adults is a landmark resource for (1) understanding attachment, its development, and the most clinically relevant findings from attachment research, and (2) using this understanding to inform systematic, comprehensive, and clinically effective and efficient treatment of attachment disturbances in adults.

The full and untold story of Israeli politics penned by one of Israel's most distinguished political journalists. In A Call at 4 AM, Israel’s top political journalist, Amit Segal, takes you inside the moments when history was decided in real time. From Golda Meir’s sleepless nights before the Yom Kippur War to Benjamin Netanyahu's power struggles during missile attacks, Segal uncovers the untold stories of war rooms, last-minute deals, and the relentless pressure of governing a country that never knows a quiet day.

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose.

Become a better leader by improving your emotional intelligence. Best-selling author Daniel Goleman first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review, establishing EI as an indispensable trait for leaders. The Emotionally Intelligent Leader brings together three of Goleman's best-selling HBR articles.

Math has a reputation for being inaccessible. People think that it requires a special gift or that comprehension is a matter of genes. Yet, the greatest mathematicians throughout history, from Rene Descartes to Alexander Grothendieck, have insisted that this is not the case.

This book will bring a new understanding of the neurology, physiology, and biochemistry of what creates this kind of sensitivity, and the medical conditions that are most likely to set it off. Even more important, it lists the many new approaches to reducing and curing these sensitivities, based on newly obtained knowledge.

Why do we keep failing even in our best efforts to live the Christian life? Because no one other than Jesus Christ can live it, for the simple reason that He is the Christian life! And only He can live it in our lives as well. Major W. Ian Thomas takes a refreshing look at the pure thrill of living victoriously as you embrace the living Savior’s presence within you. The more you become genuinely and relentlessly available to Christ, the more He can take over so that your Christian walk becomes vibrant and effective!

We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Francesca Gino to Adam Grant and company examples from Pfizer to Microsoft, this volume brings the most current and important management conversations right to your fingertips.

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

AI is transforming software development, shifting programmers from writing code to collaborating with AI in an intent-driven workflow. Vibe coding—a prompt-first, exploratory approach where you describe what you want in natural language and let a large language model fill in the...

At the heart of dealing with difficult people is handling their—and your own—emotions. How do you stay calm in a tough conversation? How do you stay unruffled in the face of passive-aggressive comments? And how do you know if you're difficult to work with? This book explains the research behind our emotional response to awful colleagues and shows how to build the empathy and resilience to make those relationships more productive.