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Marketing Made Simple

A Step-by-Step StoryBrand Guide for Any Business
Length: 4 hrs and 19 mins
Categories: Business, Marketing
5 out of 5 stars (12 ratings)

Non-member price: $28.59

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Publisher's Summary

Includes an audiobook-exclusive conversation between Don Miller and his coauthor, Dr. J.J. Peterson!

Based on Building a StoryBrand by New York Times best-selling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit.

Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.

Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.

Exercises and charts are available in the audiobook companion PDF download.

Praise for Marketing Made Simple

"I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business." (Amy Burgess, marketing consultant)

"My last email campaign I delivered raised $20K. Thank you Donald Miller for giving me a system that I know works." (Ian Stewart, owner/creative director of Root Source Digital)

"A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns." (Wes Gay, CEO Wayfinder)

"Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website." (Amy Schutte, owner of Hudson and Co LLC)

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Donald Miller (P)2020 HarperCollins Leadership

What listeners say about Marketing Made Simple

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Profile Image for Kishore Mirpuri
  • Kishore Mirpuri
  • 01-04-2020

Don didn't disappoint!

Have been a fan of Don Miller for some time now through his podcasts, then the book Story Brand and his daily Business made simple videos. There wasn't a lot I could learn then what I had already through the above mentioned sources. However this was a good source on audio to get polished and reminded on his fundamentals. Follow Don Miller if you are running a business, small or a big one. Best Source to be always educated

3 people found this helpful

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  • Bob McKnight
  • 11-06-2020

the best marketing book I've read

I am a huge fan, read it three times already and will probably read it three more

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  • Official Maleeka
  • 14-04-2020

Excited to Implement

It’s rare that I get a book and I get excited at possibilities. I listened to this book during my daily walks and I must say, the content is solid. I look forward to trying out the process!

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  • N-Wright
  • 29-03-2020

All Solid Content! No filler. Loved it!

I really enjoyed Building a StoryBrand, and I enjoyed this book just as much. This book gives the foundations of what all your businesses marketing should be aimed at, what language you should use and how to frame it. It doesn’t give advanced copywriting techniques nor does it tell you exactly what to say but it DOES put you on the exact path you should be on. They follow their own advice and give you simple concise instructions to follow with clear language. I love these authors, their podcast, and I even bought their Business Made Simple University which goes into even more detail.

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  • F. Mandujano
  • 02-08-2020

Love it from beginning to end

Not just an audio book but a business success manual, so much practical advice you won’t regret it.

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  • Sunnyinflorida
  • 20-07-2020

A must for any business owner

This book is the most profitable marketing dollar I ever spent. Listen and grow your business.

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  • Jonathan Baha'i
  • 16-07-2020

concise and to the point

a great summary of points to follow with no filler. now I think I should listen to the authors other audiobooks for indepth knowledge.

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  • corey edgar
  • 07-07-2020

To be or not to be the hero ?

Listening to this masterpiece of information “Marketing Made Simple”, I’ve realized I am not Frodo in the story. I am Gandalf the grey, helping Frodo save middle earth.

After a few days of reading, or should I saying listening, I have come to love marketing. I recently listened to the story brand audible, and it has skyrocketed my ideas for my screenplay as well.

Thank you Donald Miller, and J.J Peterson.

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  • Dana Shabat
  • 02-07-2020

very good

I like it that it is codensed valuable ideas and structure. I really recommend but only if you really want to do it.

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  • Darren C
  • 28-06-2020

must have for any small business owner.

well organized, straight to the point, tons of clear actionable steps, and little to no fluff. this book is the real deal.

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  • J. P. Walters
  • 03-05-2020

All you need for Marketing (seriously)

As a follow up to the StoryBrand, this book offers a ton of actionable advice (especially at the end).

If anyone were to ask me about starting a business I would strongly advice that they listen to this first (and StoryBrand) before wasting money of advertising. It provides exactly what it says in the tin.... marketing so simple your grandma could follow it.

Thank Donald and JJ... you guys are my saviour!

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  • KGreener
  • 11-06-2020

And I thought I knew it all...

Nothing short of brilliant. This book made me look at marketing in a different way. Now I'm re-doing my website, landing pages and I'm even changing the way I introduce myself! Love these guys, they have made my business fun again.

1 person found this helpful