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The 22 Immutable Laws of Marketing

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The 22 Immutable Laws of Marketing

By: Al Ries, Jack Trout
Narrated by: David Drummond
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About this listen

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

 Advertising Career Success Consumer Behaviour & Market Research International Marketing Marketing & Sales Motivation & Self-Improvement Business Law Leadership Management
All stars
Most relevant
Easy to listen to and also a good choice of narrator for subject matter.

Dated examples but message still relevant

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I wish I had read this when it came out. Although listening to it now was a good opportunity to reflect on the changes it would have been a huge benefit.

I've finished once and I'll go again straight away

Amazing

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fantastic marketing content overall, a little on the short side. highly recommended if you are interested in marketing.

fantastic marketing content overall

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There were a lot of good points and I definitely took away some ideas to implement at my company. However, many of the laws were based on conjecture and have been proven incorrect over time. Lauding Blockbuster and Toy R Us, whilst criticising IBM and Microsoft doesn't do the author's any favours.

Take with a grain of salt

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I will be coming back to this book to remind myself over and over. Thank you!

Fantastic book to come back to.

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