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The 22 Immutable Laws of Marketing

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The 22 Immutable Laws of Marketing

By: Al Ries, Jack Trout
Narrated by: David Drummond
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About this listen

There are laws of nature, so why shouldn’t there be laws of marketing?

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

©1993 Al Ries and Jack Trout (P)2014 HarperCollinsPublishers Advertising Business Development Business Development & Entrepreneurship Consumer Behaviour & Market Research International Leadership Management & Leadership Marketing Marketing & Sales Business Law Management
All stars
Most relevant  
Easy to listen to and also a good choice of narrator for subject matter.

Dated examples but message still relevant

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I wish I had read this when it came out. Although listening to it now was a good opportunity to reflect on the changes it would have been a huge benefit.

I've finished once and I'll go again straight away

Amazing

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fantastic marketing content overall, a little on the short side. highly recommended if you are interested in marketing.

fantastic marketing content overall

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There were a lot of good points and I definitely took away some ideas to implement at my company. However, many of the laws were based on conjecture and have been proven incorrect over time. Lauding Blockbuster and Toy R Us, whilst criticising IBM and Microsoft doesn't do the author's any favours.

Take with a grain of salt

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I will be coming back to this book to remind myself over and over. Thank you!

Fantastic book to come back to.

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This is a brilliant book and the words of wisdom are priceless, every business owner and entrepreneur should read this if they want to be successful.

Every business owner should read this book!

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priceless book. timeless advice.

it is from years ago and many things have changed since this was written so a current edition would be immeasurably valuable.

Amazing book, outdated bit still relevant.

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This book is quite old and in fact the first edition has been released in 1993, so be prepared to listen to very old examples, but still I found this immutable laws still relevant. I would call this book a timeless classic

Insightful

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Good book great insights on brands and how to win but few modules are missing full insights

Excellent insights but not much detail on few laws

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Although the laws my still apply, the examples and stories are very outdated. An update with current situation would help

Quite outdated

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