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The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Categories: Business & Careers, Management & Leadership
Non-member price: $26.72
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Publisher's Summary
There are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
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What listeners say about The 22 Immutable Laws of Marketing
Reviews - Please select the tabs below to change the source of reviews.
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- Damo
- 29-09-2020
Dated examples but message still relevant
Easy to listen to and also a good choice of narrator for subject matter.
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- Hemi Hara
- 16-07-2020
Amazing
I wish I had read this when it came out. Although listening to it now was a good opportunity to reflect on the changes it would have been a huge benefit. I've finished once and I'll go again straight away
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- sowdri
- 11-12-2019
Insightful
This book is quite old and in fact the first edition has been released in 1993, so be prepared to listen to very old examples, but still I found this immutable laws still relevant. I would call this book a timeless classic
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- Amazon Customer
- 01-02-2019
Amazing book, outdated bit still relevant.
priceless book. timeless advice. it is from years ago and many things have changed since this was written so a current edition would be immeasurably valuable.
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- Omkar
- 09-11-2018
Excellent insights but not much detail on few laws
Good book great insights on brands and how to win but few modules are missing full insights
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- Yat Pang
- 08-11-2016
fantastic marketing content overall
fantastic marketing content overall, a little on the short side. highly recommended if you are interested in marketing.
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- T. M. Castagna
- 01-12-2015
Highly recommended, but could use an update.
This is one of those books hat everyone says you need to read in marketing or business, and having now listened to it,I would have to agree. That said though, I would love to read or listen to an up to date version of this book.
Many of the companies and examples that they use are in a very different position than they were when this was written, and while we can still learn so much from their history, a lot has changed in the marketing industry. In particular, I would love to hear what they have to say about the rise of social media and digital marketing, as well as a boom in startups and accessibility.
Furthermore, in my opinion, you can't write a current book on marketing and business and not talk about Google.
27 people found this helpful
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- Alejandro Vargas
- 25-09-2016
Outdated!
Book contains some decent advice but the examples given throughout the book are so outdated and many have proven to be wrong over the past 20 years, that they immediately put into question the theories the authors propose to be laws. Because of how old the book is, it also completely disregards how marketing has changed with the rise of the internet
11 people found this helpful
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- Wes
- 28-06-2016
Needs Updating
Most of the core content is solid but it's badly in need of a revised version. Originally written around 1992 so their examples of success are antiquated. When one of their examples of a "poorly" created marketing strategy of a company that "probably will struggle" is Microsoft....it makes you question everything they say.
15 people found this helpful
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- shai
- 15-04-2015
Nice book but old examples
Some examples are so old and not correct.. Saying Microsoft won't have the leading word processor or spreadsheet application is just not true.
8 people found this helpful
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- mpeshev
- 07-09-2014
Finely structured marketing book
Would you consider the audio edition of The 22 Immutable Laws of Marketing to be better than the print version?
I've read several marketing books before and browsed through thousands of articles, but this one is my favorite so far. Well structured and defined, providing great examples from the real world, focusing on the specific rules that you need to follow in order to prevent failure.
8 people found this helpful
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- Kindle Customer
- 15-10-2017
Dated but I love it.
This book is obviously (painfully) from the early 90s, but it makes the references more fun (especially Donald Trump as a failure). However, the laws ring true. Past success can lead to future failure. This books laws apply to humans period, not just marketing. It's invaluable.
1 person found this helpful
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- Chiranjivi
- 05-10-2017
I'd buy the one with author's voice
hardly any emotion in Speaker's voice
there is another one for half the price by the author himself
1 person found this helpful
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- Wendi West
- 08-08-2017
Too dated
The content is too dated to be relevant today. The performance was dry and monotone
1 person found this helpful
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- Travis
- 26-04-2017
Misleading and out dated
While at the time of writing (1990's) this book might have been relevant, this book is sold as being a 2014 release. A large number of the examples given however have been proven wrong and "promising businesses" have gone out of business. I understand that nobody can read the future but I purchased this book believing it was 2014 current. Will be seeking refund.
1 person found this helpful
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- Paul
- 07-04-2016
Great Guide for 1960's Marketers
This book has a lot of theories for which the only evidence it presents is some well known historic case studies. It is very telling I think that the few predictions the book offers using these theories the authors get spectacularly wrong.
1 person found this helpful
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- Fred Akele
- 02-08-2015
very useful read
I really liked this book and I will recommend it to anyone getting started with marketing and branding. The fact that there were 2 narrators made the read feel interactive for some reason. I have to admit that it is my first time listening to a read with 2 narrators. Good job. The main take home message of this book for me was the law of focus and the fact that owning a word in the mind of your prospects was gold!
2 people found this helpful
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- Chris
- 19-05-2017
Great book
Some of the examples are a bit out of date but the principles are all still valid. Very concise and to the point with no fluff
1 person found this helpful
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- S. Witt
- 15-01-2017
Great concepts and easy listen
Brilliant book with some comical references to Donald Trump (as book is clearly a little out of date) but none the less very thoughtful.
1 person found this helpful
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- Thomas Wall
- 18-05-2016
Dated, but still some solid advice.
Very dated, lots of examples that were relevant in the 80's but none existent today. Still a very informative book.
1 person found this helpful
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- Josh Mitchell
- 01-06-2020
Great info but perhaps dated?
I learnt do much about marketing and the way people perceive a product but some of the examples provided have been proved wrong.
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- Another Con
- 13-10-2019
Can't hack the narrator. 30 seconds in.
it's 2019 and they've found a TV voiceover actor from the 60s. I couldn't begin to cope with the ingenuity in the voice. Time for a modern voice over upgrade. Someone that can talk with conviction.
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- Amazon Customer
- 01-10-2018
Outdated and entitled
Rather outdated and somewhat narrow minded advice presented in an entitled way. Granted there were a few gems of advice in the book, but otherwise not worth the time
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- Iain Baxter
- 30-05-2016
Outdated
This is decades out of date. Digital technology has revolutionised marketing and this book predates it.
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- Lean Rasmussen
- 27-09-2015
Great book audia quality oddness
What made the experience of listening to The 22 Immutable Laws of Marketing the most enjoyable?
The book is great and is a must read for anyone starting a company or working with marketing.
Any additional comments?
The quality of the sound is different from the phone version to the computer version. The phone version is way better where the computer version sounds almost robotic.
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