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Evolutionary Ideas
- Unlocking Ancient Innovation to Solve Tomorrow’s Challenges
- Narrated by: Kevin Meyer
- Length: 6 hrs and 40 mins
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Publisher's Summary
When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake?
In Evolutionary Ideas, Sam Tatam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions–often in the most unexpected ways.
Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers, and advertisers have toiled to solve many of the problems you face today. Over time, through intent, design, social learning, and sheer luck, we have found what works.
Armed with an enhanced ability to see these patterns in human innovation, we can now systematically approach the creative process to develop more effective ideas more readily and rapidly.
Just as Japanese engineers reduced bullet train noise by studying the evolved biology of the owl and kingfisher, today we can see how Disney improved the queueing experience in the same way Houston airport made arrivals feel faster (while making people walk further). We’ll learn how the chocolate at the bottom of a Cornetto ice cream can improve an Error 404 message and what a bowl of M&Ms has in common with a canary in a coal mine.
These are evolutionary ideas.
Exploring five of the most critical challenges we face today, we learn how to "breed" more effective solutions from those that have survived. The result is a dynamic and exciting way of solving problems and supercharging creativity–for anyone in any endeavor.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
What listeners say about Evolutionary Ideas
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- Anonymous User
- 07-06-2022
Essential reference for idea generation
Behavioural science is an area that has always fascinated me and everytime I read something or see an expert speak on this subject I am mesmerized. Evolutionary Ideas is a great read that had me nodding, thinking and smiling all the way through. Sam uses his own experiences to share examples of how we can take proven methods of innovation and make the most of them for our own benefit. Easy to follow, the checklists at the end of every section are great summaries that can be referred to again and again. I'll be getting a hard copy to keep as a reference as soon as possible!
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- Anonymous User
- 08-06-2022
Great audiobook
Must read , great book, very well written and great narrator. Very informative, learnt a lot.
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- Sam Tatam
- 22-02-2023
just wonderful - brain exploding :)
just wonderful - brain exploding :) would recommend to others. author very attractive and smart
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