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How Brands Grow

What Marketers Don't Know

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How Brands Grow

By: Byron Sharp
Narrated by: Daniel May
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About this listen

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

©2010 Byron Sharp (P)2014 Audible Inc. Consumer Behaviour & Market Research Marketing Marketing & Sales Inspiring
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Would you try another book written by Byron Sharp or narrated by Daniel May?

As stated by another user, unfortunately this book is far too complex to be enjoyed as an audiobook. I listened to it at a slower speed and still struggled to comprehend some of the concepts. The PDF of exhibits is helpful, but it really isn't worth listening if you need to keep looking at them every 5 minutes.

Would you be willing to try another book from Byron Sharp? Why or why not?

Maybe... He has a few interesting ideas, many of which are very basic and explained in a complicated way to sound original. E.g. companies with more market share tend to have higher brand recognition = double jeopardy law.

What does Daniel May bring to the story that you wouldn’t experience if you had only read the book?

He is great at reading the concepts in a clear way and is easy to listen to.

Any additional comments?

Buy the book, don't bother with the audio version.

Interesting perspective, too complex for audiobook

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Some interesting and surprising insights presented, and supported well.

Narration was poor and tough to listen to. The content would be better absorbed and understood had the narration been closer to natural speech.

Great content, poor narration

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Great book. It would have been useful when I had my small business. When you have limited marketing resources knowing how people navigate choice and direct attention is a useful concept for deciding how to deploy those resources.

Marketing sense

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Would you consider the audio edition of How Brands Grow to be better than the print version?

Cant comment, havent seen the print version

What did you like best about this story?

While the ideas proposed are considered controversial the story is good and gives you the ability to choose for yourself what you want to take in.

Any additional comments?

Download the pdf's before you start listening

Delivers on its promise

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This literature is probably best consumed as written word as the direct audio translation does not make for an easily digestible listen in many places.

Great proposition, but perhaps not the best medium

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One of the few must-read books for marketers, planners and creatives, it’s better than most courses.

A classic must-read for the industry

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With everything we get thrown at in the marketing world Byron Sharpe’s book and meticulous research is like having a torch in the dark, allowing us to judge marketing ideas and campaigns in what truly matters and understanding why.

Eye opening

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Good content, but the automated voice stops the story from being listenable and ruins the experience

Terrible to listen to

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The narrator is like a robot with lots of unusual breaks and a tone that is just numbing.
A robot reading a marketing text like this for 6hrs is stupefying! I would not recommend this on audible. Buy the book or try on kindle instead.

A robot reading a 6hr textbook is not fun!

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Information that's pre mobile and social media. Constant referrals to a printable PDF make this almost impossible to grasp as a stand-alone audiobook.

For me, I listen to books while commuting, so it wasn't for me. An updated, simplified version would be welcome

Overly complex for an audio book

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