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How Brands Grow
- What Marketers Don't Know
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
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How Brands Grow
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Better Brand Health
- Measures and Metrics for a How Brands Grow World
- By: Jenni Romaniuk
- Narrated by: Cat Gould
- Length: 8 hrs and 4 mins
- Unabridged
-
Overall0 out of 5 stars 0
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
-
Overall5 out of 5 stars 19
-
Performance5 out of 5 stars 13
-
Story5 out of 5 stars 12
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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5 out of 5 stars
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A fantastic entry point for learning about biases
- By Ben on 09-06-2022
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The Advertising Effect
- By: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 30
-
Performance4.5 out of 5 stars 25
-
Story4.5 out of 5 stars 25
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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5 out of 5 stars
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I stumbled across this and liked it immediately!
- By Kindle Customer on 12-04-2022
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Good Strategy/Bad Strategy
- The Difference and Why It Matters
- By: Richard Rumelt
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 113
-
Performance4.5 out of 5 stars 88
-
Story4.5 out of 5 stars 87
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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5 out of 5 stars
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great starting point for product strategy
- By KJ on 03-03-2022
-
Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
-
Overall5 out of 5 stars 144
-
Performance5 out of 5 stars 129
-
Story4.5 out of 5 stars 128
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.
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5 out of 5 stars
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Recommended by this cold-hearted logician!
- By SG on 10-08-2021
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- By: Adam Ferrier, Jen Flemming - contributor
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 10
-
Performance4.5 out of 5 stars 6
-
Story4.5 out of 5 stars 7
If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
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5 out of 5 stars
-
Like a great movie ...
- By Ancible on 26-07-2020
-
Better Brand Health
- Measures and Metrics for a How Brands Grow World
- By: Jenni Romaniuk
- Narrated by: Cat Gould
- Length: 8 hrs and 4 mins
- Unabridged
-
Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.
-
The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
-
Overall5 out of 5 stars 19
-
Performance5 out of 5 stars 13
-
Story5 out of 5 stars 12
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
-
5 out of 5 stars
-
A fantastic entry point for learning about biases
- By Ben on 09-06-2022
-
The Advertising Effect
- By: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 30
-
Performance4.5 out of 5 stars 25
-
Story4.5 out of 5 stars 25
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
-
5 out of 5 stars
-
I stumbled across this and liked it immediately!
- By Kindle Customer on 12-04-2022
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- By: Richard Rumelt
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 113
-
Performance4.5 out of 5 stars 88
-
Story4.5 out of 5 stars 87
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
5 out of 5 stars
-
great starting point for product strategy
- By KJ on 03-03-2022
-
Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
-
Overall5 out of 5 stars 144
-
Performance5 out of 5 stars 129
-
Story4.5 out of 5 stars 128
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.
-
5 out of 5 stars
-
Recommended by this cold-hearted logician!
- By SG on 10-08-2021
-
Stop Listening to the Customer
- Try Hearing Your Brand Instead
- By: Adam Ferrier, Jen Flemming - contributor
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 10
-
Performance4.5 out of 5 stars 6
-
Story4.5 out of 5 stars 7
If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
-
5 out of 5 stars
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Like a great movie ...
- By Ancible on 26-07-2020
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Building Distinctive Brand Assets
- By: Jenni Romaniuk
- Narrated by: Cat Gould
- Length: 6 hrs and 19 mins
- Unabridged
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Overall0 out of 5 stars 0
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
Building Distinctive Brand Assets is for anyone with a brand logo, font, or color scheme, and is essential listening for those who have wondered if (or have been told) it's time for a change. Listeners will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics, and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation, and ongoing management.
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Overall5 out of 5 stars 680
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Performance5 out of 5 stars 526
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Story5 out of 5 stars 524
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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4 out of 5 stars
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it was a good book but...
- By farzane on 31-05-2018
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Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall4.5 out of 5 stars 120
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Performance4.5 out of 5 stars 95
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Story4.5 out of 5 stars 92
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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5 out of 5 stars
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Must have for anyone who wants to see strategy at work
- By David on 02-12-2018
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No Bullsh*t Strategy
- A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works
- By: Alex M H Smith
- Narrated by: Alex M H Smith
- Length: 3 hrs and 7 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
What if strategy could instead be clear, simple, bold, and even actually useful? That’s what No Bullsh*t Strategy is all about. It sweeps away all the garbled corporate nonsense and dry academic theorising to leave you with pure strategic sauce, which can be actioned right away. It’ll make you see your business in a totally new light, and effortlessly unlock insights you didn’t know you had in you. Even better, it makes strategy fun.
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5 out of 5 stars
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Excellent book
- By Jane on 02-10-2023
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Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- By: James Hurman
- Narrated by: James Hurman
- Length: 2 hrs
- Unabridged
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Overall5 out of 5 stars 2
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Performance5 out of 5 stars 2
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Story5 out of 5 stars 2
A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Morgan Brown, Sean Ellis
- Narrated by: Morgan Brown, Sean Ellis
- Length: 10 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 82
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Performance4.5 out of 5 stars 73
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Story4.5 out of 5 stars 72
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what The Lean Startup does for product development and Business Model Gneration does for strategy.
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5 out of 5 stars
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Best book to get you thinking about growth!
- By Amazon Customer on 08-06-2017
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 743
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Performance4.5 out of 5 stars 628
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Story4.5 out of 5 stars 625
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
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3 out of 5 stars
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I LOVE Seth but...
- By Jaryd on 06-03-2019
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 4 hrs and 37 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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The Diary of a CEO
- The 33 Laws of Business and Life
- By: Steven Bartlett
- Narrated by: Steven Bartlett
- Length: 6 hrs and 45 mins
- Unabridged
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Overall4.5 out of 5 stars 105
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Performance4.5 out of 5 stars 92
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Story4.5 out of 5 stars 93
At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I've conducted on my podcast - are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great.
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5 out of 5 stars
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Brilliant.
- By Daniel on 07-09-2023
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Confessions of the Pricing Man
- How Price Affects Everything
- By: Hermann Simon
- Narrated by: Richard Elwood
- Length: 10 hrs and 21 mins
- Unabridged
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Overall4.5 out of 5 stars 6
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Performance5 out of 5 stars 4
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Story5 out of 5 stars 4
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
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5 out of 5 stars
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Highly recommend
- By Anonymous User on 01-11-2023
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
-
Overall4.5 out of 5 stars 2
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
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Overall5 out of 5 stars 1,673
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Performance5 out of 5 stars 1,512
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Story5 out of 5 stars 1,506
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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5 out of 5 stars
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Brilliant book. Practical, no bs approach.
- By Anonymous User on 22-08-2021
Publisher's Summary
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
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What listeners say about How Brands Grow
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- justina
- 27-10-2016
Great proposition, but perhaps not the best medium
This literature is probably best consumed as written word as the direct audio translation does not make for an easily digestible listen in many places.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story5 out of 5 stars
- Tory Angele
- 20-12-2022
Great content, poor narration
Some interesting and surprising insights presented, and supported well.
Narration was poor and tough to listen to. The content would be better absorbed and understood had the narration been closer to natural speech.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- bux
- 20-03-2022
Marketing sense
Great book. It would have been useful when I had my small business. When you have limited marketing resources knowing how people navigate choice and direct attention is a useful concept for deciding how to deploy those resources.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Anonymous User
- 15-02-2022
A robot reading a 6hr textbook is not fun!
The narrator is like a robot with lots of unusual breaks and a tone that is just numbing.
A robot reading a marketing text like this for 6hrs is stupefying! I would not recommend this on audible. Buy the book or try on kindle instead.
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Overall5 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 31-05-2019
A classic must-read for the industry
One of the few must-read books for marketers, planners and creatives, it’s better than most courses.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Anonymous User
- 26-09-2018
Terrible recording. Sounds like a robot from 1975.
good info but couldn't stand listening.. get the real book, don't bother with this audiobook version.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 21-05-2018
Eye opening
With everything we get thrown at in the marketing world Byron Sharpe’s book and meticulous research is like having a torch in the dark, allowing us to judge marketing ideas and campaigns in what truly matters and understanding why.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Anonymous User
- 29-08-2017
Overly complex for an audio book
Information that's pre mobile and social media. Constant referrals to a printable PDF make this almost impossible to grasp as a stand-alone audiobook.
For me, I listen to books while commuting, so it wasn't for me. An updated, simplified version would be welcome
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Sami
- 24-05-2017
Delivers on its promise
Would you consider the audio edition of How Brands Grow to be better than the print version?
Cant comment, havent seen the print version
What did you like best about this story?
While the ideas proposed are considered controversial the story is good and gives you the ability to choose for yourself what you want to take in.
Any additional comments?
Download the pdf's before you start listening
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Overall2 out of 5 stars
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Performance4 out of 5 stars
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Story1 out of 5 stars
- Mark Bolton
- 11-03-2017
Not a good book for commuting
I think this is a great book full of useful information but if you are not listening to it while having access to the downloadable pdf (eg driving) a lot of the content is not helpful.
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Overall1 out of 5 stars
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Performance3 out of 5 stars
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Story1 out of 5 stars
- M
- 10-03-2018
WARNING: "Empirical" Slight of Hand
Wow. This book is absolutely riddled with data slight of hand techniques. Take extreme caution before buying into any of these theories. I have spent almost 15 years working in a professional capacity with many of the brands cited within and have run well over a hundred research studies - and the author is incredibly manipulative with the way his conclusions are "empirically" drawn.
The pattern is as such:
1) Use data to force an extreme classification (e.g. classifying someone as "not loyal" to a brand if they deviate from it even once, instead of looking at, for instance, people that consume a brand consistently 90% of the time)
2) Make a sweeping suggestive claim about why (e.g. "this MIGHT be due to the fact that consumers see no difference between brands' positioning")
3) Translate #1 and #2 into a "Law" (e.g. "Thus, the Law of Inevitable Buyer Promiscuity")
...this pattern is repeated over and over.
Not only that, but he keeps oscillating between how the data is viewed and interpreted in order to force fit it into his theory, such as:
- Switching between percentages and means and comparing the two
- Comparing one statistic from a category to another analogous statistic from a completely different category (versus an 'apples to apples' comparison within a category)
- Subtly switching between an isolated data point (correlation) and a conclusion (causation), without there actually being an "empirical" link
- Reaching back to ancient datasets (if you look at the reference material, it toggles back and forth between the 1980's and mid-2000's) scraping for some numbers that can "empirically" fit his theories
It was infuriating to listen to as a professional who has seen the data AND the implications of proper research, insights, and brand strategy.
Again, definitely exercise a lot of caution in taking the suggestions within to heart. Not only does it marginalize and inaccurately portray the impact of branding and research, but the methodologies and strategies he discredits are only getting wildly more applicable with the micro-targeting abilities afforded to marketers through emerging online techniques.
Good luck.
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15 people found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Samer Forzley
- 30-12-2014
Painful
Quite painful to get through, very negative gloom and doom without actionable solution, big brand focused, no need to print charts mentioned
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4 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 19-08-2018
Revolutionary
It will turn inside out your mind regarding sales and marketing. It’s all about truths of science.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Roman G
- 10-03-2018
Not your usual book on branding and positioning
A very contrarian approach to many commonly held views. Not ideal as an audio book, because it refers to a lot of charts and graphs, but the content is great.
Roman
Splento.com
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2 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story5 out of 5 stars
- Henri Lellouche
- 18-01-2016
Great content - robotic speaker
Would you say that listening to this book was time well-spent? Why or why not?
I found the content to be really interesting and thought provoking. Really made me rethink my approach to my business.
What did you like best about this story?
Confirmation that advertisers need to talk to all customers: loyals, switchers, competitive loyals and even non-category users!
Would you be willing to try another one of Daniel May’s performances?
No - his reading was awful. Actually sounded like a machine-voiced performance. The author should have done this - I saw his Ted talk and his voice was just fine.
If this book were a movie would you go see it?
N/A
Any additional comments?
Better packaging of the downloadable PDF when buying the book would have been smart. I had to hunt for it after I had already begun listening to the book.
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2 people found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- jamie t reilly
- 07-08-2017
Poorly conceived, badly written, and boringly delivered
A snake oil sales pitch delivered by the driest narration you can imagine. Filled with sweeping generalizations about "science" supported by "data" but never challenging, questioning its own assertions or looking at the multiple marketplace examples that contradict the assertions made. A great book to convince accountants they can be great marketers written by someone lacking any instinct or basic logic.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story4 out of 5 stars
- Nami87
- 03-05-2016
Performance was Robotic
the performance kind of ruined this book for me. There Re a lot of interesting insights but I couldn't grasp them because I was being put to sleep by the reader.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Margus
- 07-09-2023
Something you read for work not for fun
The book’s target audience is indeed rather marketing managers or academics rather than the general public. In that sense the book is not fun but very focused on discussing research papers. [dropped out of the book after an hour or so].
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 10-07-2023
WARNING! A must read book
Simply one of the most important books in this field. A must read for every commercial professional!
And commenting on all the critics in the review section here on Audible, you are the same people who believe in the myths of marketing, which this book busts. :)
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Povilas Kriksciunas
- 26-09-2022
Marketing truths that are often ignored by modern “growth hackers”
A must-read for anyone working in marketing. We live in a time of growth hacking and success stories of chasing quick results by jumping on new trends. Unfortunately, many of these trends are based on someone’s lock due to random chance (survivorship bias - those who is marketing campaigns failed, don’t talk about it), or simply modern myths of wishful thinking by people wishing how marketing should work (copying ads that won the “Cannes awards”, expecting that people in the real world watch their ads like cinema movies).
While “traditional marketing” is rooted in performance of big well-known brands and product categories of traditional goods (e.g. supermarkets and beverages) many of the theories will apply to start-ups and tech companies as well.
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Overall2 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- stryder
- 25-07-2016
More for established corporates, terrible reading
Maybe it's the robotic reader but man this book is hard work. Not suitable for audiobook with so many references to diagrams etc. I don't even think the content is useful in 2016.
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4 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Tim
- 23-12-2015
Good book very poor narration
Unfortunately the very "automaton" narration detracts considerably from this audio book. I think the underlying book is quite good but overall I cannot recommend this audio book.
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Charlene
- 27-01-2021
Very Hard to get into
This book is more for the number crunchers.. not really creative types hoping to grow their business,.. more for understanding the bigger companies. Also, the voice was very impersonal.. monotonous sounding, very easy to mentally switch off.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story5 out of 5 stars
- Patrick Johnson
- 20-10-2020
Robotic voice spoils it makes it hard to follow
The content is good but the robotic voice spoils it and makes it hard to follow. I would recommend getting the book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Carlos
- 25-11-2023
A classic marketing book!
If you work in marketing or are trying to grow your own business, this is essential reading! A great book with lots of references to the PDF, but you should get the point just from the audio. 5 stars!!!
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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- Andreas
- 05-06-2023
Essential read for marketers
The findings presented in this book is critical for any marketer to be aware of in order to make better predictions about outcomes of marketing initiatives.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tom Whiteley
- 20-12-2021
Great scientific approach to Marketing
As someone who is cynical of the effectiveness of marketing, this book is brilliant for explaining/proving what does/does not work
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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- Thomas Brown
- 05-10-2020
So unmemorable...
If you asked me to recount any of the information from this book, don't bother. Massively boring and nothing original.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- marek.pisarczyk
- 07-07-2020
Excellent!
Excellent book and one of the best ones I've read/listened to in this matter. You'll consume it more than once!
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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- R
- 19-05-2020
Thought provoking. Audible may not be best medium
Brilliant content and thought provoking but requires a lot of referring to the downloadable PDF. Worth the read but may be better as a physical book to truly learn from.
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