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Publisher's Summary

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?

But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

These are the people, if you connect with them in the right way, who will become superfans. Followers may "like" an Instagram post. Customers may buy a product. But superfans will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.

Whether you're a shy YouTuber just starting out or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them.

You don't need to change the entire world to build a successful business; you just need to change someone's world. People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.

©2019 Flynndustries, LLC (P)2019 Flynndustries, LLC

What listeners say about Superfans

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THIS BOOK IS AMAZING

half way through the book I already in love with the author and his story. the concept is very simply explained and the exercises at the end of each chapters are great. I might have to listen to it few times to make sure I am not missing anything.

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Superfans Highly Recommended

I discovered Pat's book about a month ago when he appeared as a guest presenter for Suzi from Her Business Network, I am also now a listener of his podcasts, which I really enjoy and learn from. Pat narrates his book like he is with you having a conversation one on one. The content matter is relevant in relation to how to build a Superfan audience, Pat makes the topic interesting and fun to listen and learn. Thanks Pat, looking forward to your next book!

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Brilliant book for anyone growing a brand or business.

This book brings together so many insightful and valuable points and is effortless and enjoyable to listen to. It’s bang on trend but also leverages timeless principles in a coherent and easy to understand fashion. So many fabulous examples and “aha” moments. Well done on writing this excellent book Pat, thank you!

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  • Ray
  • 10-01-2020

Big Meh

I'll keep this quick: the authors voice is like nails on the chalkboard by the end of the book, the info is fairly generic, but the worst is when he reads aloud Instagram comments.

Not a bad book, but I won't recommend it.

6 people found this helpful

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  • AG
  • 04-06-2020

Patt always delivers authenticity!!

Not only was I able to launch a successful podcast by using Patt’s advice. I’m now able to build my tribe by using patt’s advice.


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  • Malcolm Perry
  • 24-05-2020

Simplified the process

Loved it! Patt Flynn breaks down the process to cultivating a strong fan base. He gives the steps and ideas of how to execute to create superfandom.

3 people found this helpful

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  • Sunny Burns
  • 29-01-2020

Very American

I really didn't relate to the author at all nor his sense of humor. I feel he is a superfan of other authors like Gary Vaynerchuk and copied his style. But he did mention some good points. Straight american men would love this book.

3 people found this helpful

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  • Anonymous User
  • 16-10-2019

Awesome audiobook filled with actionable advice

Loved this audiobook and can wait to test all the amazing advices. I read Pat’a last book “Will it fly” and loved it as well.

3 people found this helpful

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  • Adam
  • 15-10-2019

Great tools to build relationships

I enjoyed Pat funds Superfans book. I was able to use a lot of the skills from day one. As a person who likes to connect with others, Pat offers a lot of good advice for helping build those relationships for my brand.

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  • Joseph Paun
  • 20-09-2019

SUPERFANS (and Pat) are the REAL DEAL

I’ve been following Pat now for over 5 years. I’ve consumed all his books, podcasts, and most of his courses. I’d guess I’d say I’m a SUPERFAN. This book is a masterclass in how to build a business ... and following ... the right way. What I love most about this book is that it’s strategic. He even includes a course to hold your hand ... step by step. Typical Pat. This dude cares and it shows in his writing, podcast, and courses. Get this book and start winning over your own SUPERFANS. I know I’m going to.

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  • LadyTMC
  • 02-01-2021

Amazing

Great book for anyone looking to grow a tribe of followers. Pat was very to the point, easy to understand and down right witty. I can't wait to implement the things mentioned in the book.

1 person found this helpful

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  • Dbell
  • 24-06-2020

Great Read!

It's a concept I've never thought of. I was interested the entire time and couldn't wait to finish it!

1 person found this helpful

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  • Dean L Austrino
  • 03-06-2020

Superfans

Loved it!!! I will put many of the strategies I learned in place right away!!!

1 person found this helpful

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  • StevetheBarman
  • 25-12-2019

Personal Brand GOLD!!

In a lot of ways, the content of this book is blindingly obvious. But, if it was that obvious we’d all have armies of Fans. Pat breaks this down into great tutorials and teachings. In fact l, if you only actioned a quarter of the book, you’d be 10x better off. I love Pat. I love all of his stuff. He’s truly up there as one of the best Business Role Models of the modern era. I just wish I was growing up in this era, instead of being a 40+. But...it’s never too late. 👏👏👏 Pat. Genius my friend.

5 people found this helpful

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  • Arthur
  • 12-06-2020

Like listening to a friend give you great advice

I'm a solo entrepreneur and so spend a lot of my time working alone. I really enjoyed the book. Pat not only educates but makes you feel like your sat listening to a friend give you top notch business advice. Educational and easy to listen to. 5 stars!

3 people found this helpful

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  • Lucy A.
  • 18-06-2020

just finished now relisting

worth its weight in gold. and throughout the audio book there is bonus material. actionable steps and doesn't repeat his points every chapter is so useful

1 person found this helpful

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  • P. Wells
  • 08-04-2020

A bit podcasty

There are undoubtedly some good ideas in this book and if you are planning to launch a product or service which will depend upon organic growth then this book will force you to think ahead and prepare yourself for connecting with your audience. One of the most significant ideas I have taken on board is that of making the most of every small communication which a new contact makes, such as a YouTube comment. I would give this book a higher rating, but I have listened to too many high quality books which have been polished by the authors with every sentence carefully refined. This book has too many 'sidebars' - thoughts which came to the author while making the audio recording. I don't really care which football team the sound engineer supports, I'll listen to a podcast if I want chatty content.

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  • Soul Phoenix
  • 26-09-2019

So Fortunate I Found This!

This is the first time I’ve come across Pat Flynn and I have a feeling he’s now going to be one of my go-to guides. (Omg I just realised I’m becoming a Superfan! 😂)
I honestly spent a long time looking for what I needed after I was a little disappointed with a previous purchase and I couldn’t have imagined that I’d find this absolute goldmine!
I really do feel extremely fortunate, hence me taking the time to write this review.
For those of us looking for those jackpots of comprehensive guidance - you know - the ones that are “the real deal” - then this is me with my hand up shouting “Hey! Over here guys!”
Seriously, you will not be disappointed!

1 person found this helpful

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  • Ray Foley
  • 26-09-2019

Awesome as usual from Pat

This is an absolute hum dinger of a guide to build a community based business. Pat has once again gone above and beyond for his Superfans.
Actionable guide to build a great business that doesn’t need paid advertising.
Well done on this wonderful book

Thank you

1 person found this helpful

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  • Anonymous User
  • 16-04-2021

Pat Flynn gives you real advice

You'll know when someone is sincere, just real.
This is exactly the feeling I got when listening to Pat Flynn. I'm going to buy the hardcover of this book. This book is for startups and entrepeneurs who are in business for a long time already. Pat gives perfect advice how to add value to your brand.

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  • Sarah
  • 08-03-2021

Kinda useful, but overwhelmingly self promotional

There are some useful thoughts here, with examples of delivery that help back their effectiveness. However. This is a book about how amazing the author is. How he attends VIP events, helps thousands, has loads of die hard fans blaa blaa.. Sorry but didn't gain much from this, other than thinking it was one giant advertisement for the author and his online output. Vague help, veiled in shameless self promotion.

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  • This Particular Reviewer
  • 28-02-2021

Outstanding book with great ideas

This was so well researched, comprehensively addressing so many different angles and suggestions. Using his 'homework' I've come up with so many new ideas that had never even entered my mind before. Great book, and highly recommended to anyone wanting to grow a business.

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  • tracy moorhouse
  • 28-01-2021

So good I read it twice

great book, very inspiring and lots to think about. narrated very well and easy to listen to.

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