Showing titles in Public Relations
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
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I LOVE Seth but...
- By Jaryd on 06-03-2019
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release date: 13-11-2018
- Language: English
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Unabridged
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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Mixed Feelings
- By Enrico Massi on 29-07-2022
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Release date: 06-08-2019
- Language: English
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Winning Minds
- Secrets from the Language of Leadership
- By: Simon Lancaster
- Narrated by: Glen McCready
- Length: 7 hrs and 11 mins
- Unabridged
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Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.
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Brilliant Book
- By Anonymous User on 28-10-2021
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Winning Minds
- Secrets from the Language of Leadership
- Narrated by: Glen McCready
- Length: 7 hrs and 11 mins
- Release date: 25-02-2020
- Language: English
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- By: Bill McGowan
- Narrated by: Bill McGowan
- Length: 7 hrs and 51 mins
- Unabridged
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Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.
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good starting point
- By Duncan Idaho on 28-05-2016
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- Narrated by: Bill McGowan
- Length: 7 hrs and 51 mins
- Release date: 01-04-2014
- Language: English
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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Unabridged
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When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.
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ita ok
- By Many Caps Consulting on 01-05-2019
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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Release date: 12-12-2017
- Language: English
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Crystallizing Public Opinion
- Complete and Original Edition
- By: Edward Bernays, Mitch Horowitz - introduction
- Narrated by: Mitch Horowitz
- Length: 5 hrs and 15 mins
- Unabridged
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You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
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Crystallizing Public Opinion
- Complete and Original Edition
- Narrated by: Mitch Horowitz
- Length: 5 hrs and 15 mins
- Release date: 16-06-2023
- Language: English
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- By: Dan S. Kennedy, Forrest Walden - contributor, Jim Cavale - contributor
- Narrated by: Stephen R. Thorne
- Length: 6 hrs and 37 mins
- Unabridged
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Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- Narrated by: Stephen R. Thorne
- Series: No B.S.
- Length: 6 hrs and 37 mins
- Release date: 30-10-2018
- Language: English
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- By: Michael Levine
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Unabridged
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In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Release date: 11-05-2021
- Language: English
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Chief Marketing Officers at Work
- By: Josh Steimle
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Unabridged
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This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
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Chief Marketing Officers at Work
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Release date: 04-10-2016
- Language: English
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Get Together: How to Build a Community with Your People
- By: Bailey Richardson, Kevin Huynh, Kai Elmer Sotto
- Narrated by: Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Length: 2 hrs and 46 mins
- Unabridged
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Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.
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Get Together: How to Build a Community with Your People
- Narrated by: Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Length: 2 hrs and 46 mins
- Release date: 20-09-2019
- Language: English
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Truth
- By: Hector Macdonald
- Narrated by: Simon Ludders
- Length: 10 hrs
- Unabridged
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Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders. For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs. True or false? It’s rarely that simple. There is more than one truth about most things. Eating meat is nutritious, but it’s also damaging to the environment. The Internet disseminates knowledge, but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.
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Truth
- Narrated by: Simon Ludders
- Length: 10 hrs
- Release date: 08-03-2018
- Language: English
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- By: Sally Susman
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Unabridged
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Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Release date: 28-03-2023
- Language: English
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The Social Sales Engineer: Timeless Principles for Your Journey to Thought Leadership
- The Art of Greatness as Pre-sales Consultant and Sales Engineer, Book 1
- By: Patrick Pissang
- Narrated by: Tyler Behnke, Paul Crerand, James Marland, and others
- Length: 5 hrs and 32 mins
- Unabridged
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As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.
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The Social Sales Engineer: Timeless Principles for Your Journey to Thought Leadership
- The Art of Greatness as Pre-sales Consultant and Sales Engineer, Book 1
- Narrated by: Tyler Behnke, Paul Crerand, James Marland, Mark Troyer, Tony Francetic, Patrick Pissang
- Series: The Art of Greatness as Pre-Sales Consultant And Sales Engineer, Book 1
- Length: 5 hrs and 32 mins
- Release date: 31-01-2022
- Language: English
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Reputation Repair: A Guide to Repairing, Building, and Protecting Your Personal or Business Reputation on the Web
- Reputation Management Series, Volume 1
- By: R. L. Adams
- Narrated by: Bill Fike
- Length: 3 hrs and 3 mins
- Unabridged
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We all know the importance of having a good reputation. We all know just how critical it is for people to look at us in a favorable light. But, the unfortunate truth about today's world and its hyper-fast communications across mobile and Web platforms, is that word spreads fast. And, when mistakes are made, people certainly know how to call others out on it. Whether or not you've had issues with your reputation in the past, this audiobook will open your eyes to just how to build, protect, and repair a reputation.
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Read this book
- By Karley on 30-03-2016
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Reputation Repair: A Guide to Repairing, Building, and Protecting Your Personal or Business Reputation on the Web
- Reputation Management Series, Volume 1
- Narrated by: Bill Fike
- Length: 3 hrs and 3 mins
- Release date: 17-03-2014
- Language: English
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Reputation Capital
- How to Navigate Crises and Protect Your Greatest Asset
- By: T.J. Winick
- Narrated by: Jeff Hoyt
- Length: 6 hrs and 8 mins
- Unabridged
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In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.
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Reputation Capital
- How to Navigate Crises and Protect Your Greatest Asset
- Narrated by: Jeff Hoyt
- Length: 6 hrs and 8 mins
- Release date: 01-09-2022
- Language: English
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The Reputation Game
- By: Rupert Younger, David Waller
- Narrated by: Mark Topping
- Length: 9 hrs and 51 mins
- Unabridged
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Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn cofounder Reid Hoffman to Bernie Madoff and Man Booker Prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
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Useful insights for corporate reputation managers
- By Anonymous User on 16-04-2018
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The Reputation Game
- Narrated by: Mark Topping
- Length: 9 hrs and 51 mins
- Release date: 05-10-2017
- Language: English
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13 Forgotten Mind Control Secrets
- How to Use Words to Influence People’s Behavior, Target Their Thoughts, and Redirect Actions. Dark Psychology Secrets Revealed
- By: Ronald Gill
- Narrated by: Global Audio Productions
- Length: 4 hrs and 3 mins
- Unabridged
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Have you ever found yourself in a room, feeling their eyes on you but unsure how to break the ice? Ronald Gill spills the beans in "13 Forgotten Mind Control Secrets." Navigate the complex details of language with Gill's complete guide to persuasion, tapping into hidden techniques, emotional manipulation, and the untapped potentials of the human mind.
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13 Forgotten Mind Control Secrets
- How to Use Words to Influence People’s Behavior, Target Their Thoughts, and Redirect Actions. Dark Psychology Secrets Revealed
- Narrated by: Global Audio Productions
- Length: 4 hrs and 3 mins
- Release date: 14-03-2024
- Language: English
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This I Know
- Marketing Lessons from Under the Influence
- By: Terry O'Reilly
- Narrated by: Terry O'Reilly
- Length: 9 hrs and 10 mins
- Unabridged
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Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
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This I Know
- Marketing Lessons from Under the Influence
- Narrated by: Terry O'Reilly
- Length: 9 hrs and 10 mins
- Release date: 27-02-2018
- Language: English
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Reputation Rules
- Strategies for Building Your Company’s Most Valuable Asset
- By: Daniel Diermeier
- Narrated by: Todd Barsness
- Length: 10 hrs and 5 mins
- Unabridged
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Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you.
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Reputation Rules
- Strategies for Building Your Company’s Most Valuable Asset
- Narrated by: Todd Barsness
- Length: 10 hrs and 5 mins
- Release date: 21-03-2022
- Language: English
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Trust Agents, 10th Anniversary Edition
- Using the Web to Build Influence, Improve Reputation, and Earn Trust
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan
- Length: 8 hrs and 29 mins
- Unabridged
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In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This New York Times best seller has been thoroughly revised and updated to reflect the new business realities....
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Trust Agents, 10th Anniversary Edition
- Using the Web to Build Influence, Improve Reputation, and Earn Trust
- Narrated by: Chris Brogan
- Length: 8 hrs and 29 mins
- Release date: 22-12-2020
- Language: English
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