Showing results by author "Edward Bernays" in All Categories

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    • Propaganda

    • By: Edward Bernays, Mark Crispin Miller - introduction
    • Narrated by: Grover Gardner
    • Length: 4 hrs and 42 mins
    • Unabridged
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    A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

    Non-member price: $25.35

    • Propaganda

    • By: Edward Bernays
    • Narrated by: Barry J. Peterson
    • Length: 3 hrs and 4 mins
    • Unabridged
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    Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

    Non-member price: $20.83

    • Propaganda. Comment manipuler l'opinion en démocratie

    • By: Edward Bernays
    • Narrated by: Eric Herson-Macarel
    • Length: 4 hrs and 12 mins
    • Unabridged
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    Véritable petit guide pratique écrit en 1928 par le neveu américain de Sigmund Freud, ce livre expose cyniquement et sans détour les grands principes de la manipulation mentale de masse ou de ce que Bernays appelait la "fabrique du consentement". Comment imposer une nouvelle marque de lessive ? Comment faire élire un président ? Dans la logique des "démocraties de marché", ces questions se confondent. Bernays assume pleinement ce constat : les choix des masses étant déterminants, ceux qui parviendront à les influencer détiendront réellement le pouvoir.

    Non-member price: $27.78

    • Propaganda

    • By: Edward Bernays
    • Narrated by: Jonathan Quinn
    • Length: 3 hrs and 34 mins
    • Unabridged
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    A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people. Bernays became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population.

    Non-member price: $14.61

    • Crystallizing Public Opinion

    • By: Edward Bernays
    • Narrated by: Jonathan Quinn
    • Length: 5 hrs and 17 mins
    • Unabridged
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    A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

    Non-member price: $19.49