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Propaganda

Narrated by: Grover Gardner
Length: 4 hrs and 42 mins
4.2 out of 5 stars (12 ratings)

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Publisher's Summary

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." (Edward Bernays)

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy". The CPI became the blueprint for the marketing strategies of future wars.

Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell, Propaganda, lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To listen to this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regard to the organized manipulation of the masses.

©1928 Edward Bernays (P)2017 Blackstone Audio, Inc.

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  • jennifer miller
  • 10-05-2020

Manipulation 101

Definitely a dive into the Manipulation of the minds of the masses and how much care and consideration is payed to the endeavor! Our entire lives have been carefully constructed so we can become obedient sheep led to slaughter by our psychopathic shepherds!

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  • E F
  • 09-10-2018

This Classic is still very relevant.

Learning how Propaganda works is so important for dealing with all the information being thrown at us today. This book will help you understand and manage it very well.

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  • Samuel
  • 04-05-2020

😧 wow! This seems very relevant!!

What did I just listen to? Did he just give us ‘the playbook’? Who is this guy, Bernays, other than ‘the father of public relations’? How much did he selectively disclose to us, and how much did he knowingly withholding? Did he foresee the media monopoly we currently have controlling us? I will be doing further research on this and re-listening to this one for sure!!

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  • Scott A Kessler
  • 28-04-2020

SKIP THE INTRODUCTION

I would recommend that you skip the introduction; it is filled with spoilers and is more of a book review in content. Go to Chapter 2 to start the book. Propaganda is incredible interesting and straight forward.

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  • William
  • 14-08-2017

Excellent lesson in mass psychology.

This book bestows a terrific insight into the crucial mechanisms that mold the perception of the masses. This classic work is worthy of serious study and just may change the way you perceive the world around you.

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  • brian
  • 28-08-2020

Required reading for BLM resistors

All the leaders or groups like BLM and the “invisible people who pull the strings”, why not learn their tactics and try to employ them against them.

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  • N. Ship
  • 17-10-2020

The seed of the attention economy

This is a time capsule, each of the events Bernays was known for promoted this book. His audience was all the money holders who needed to be ready, watch... he says: Propaganda goes 1928 live, the book is buyable and giftable, give it to reporters covering the next big event Easter 1929, Torches of Freedom women's right to smoke, you've come a long way, baby, It is a clear equivalent of a Mein Kamp, Eddy Bernays, how to rule the world by 1970... well worth the read.

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  • Naya Klor
  • 08-10-2020

This book was a complete waste of my time

When this book was written, the use of propaganda might have been a lot less nefarious than it is today, but it has always been used as a tool to fool people into doing things they would not normally do, or accepting things they would not normally accept. A perfect example is the Catholic church's plagiarism/appropriation of other cultures and religions in an effort to appeal to a broad populous, such as Easter, which originated from the Mesopotamian goddess of fertility Ishtar (fertility symbolized by eggs and bunnies, and celebrated during spring, which is the season of fertility), or Christmas, which is the pagan celebration of the winter solstice. This book reads more like an instruction manual for what propaganda should be, rather than what it actually is. Additionally, the author incessantly bloviates, with his, at some points, apparently endless lists of examples or synonyms. Okay, I got the point after the first 10 examples.

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  • Paul
  • 21-09-2020

propaganda is a modern instrument to...

bring order out of chaos- a great reflection of a former age - still groundbreaking to our modern times and certainly articulate and thorough. Lots of nuggets and food for thought- enjoyed immensely and learned a ton by simply following the reasoning in such a clearly organized and intellectually engaging book -

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  • Aaron Wright
  • 04-09-2020

Questionable but gives informal way of there think

The presentation was of one where even the writer sees his opinion as a matter of fact... Many points to argue against the logic. but I reminded this was a 1920's theory...

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  • Jack
  • 02-05-2020

good start but gets a bit drawn out toward the end

loved the start of this book... very clear and precise explanations of his "art" that are at the same time fascinating and unnerving. but towards the latter chapters, it gets a bit too detail oriented