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Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn cofounder Reid Hoffman to Bernie Madoff and Man Booker Prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
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- Anonymous User
Useful insights for corporate reputation managers
Great recent examples that show how reputation is currency for people and organisations. A must read for all corporate affairs people.
Good lessons, terrible analysis
Some really valuable guidelines to live by for a public relations professional. But the in-depth analysis is sorely lacking. So often I'm left asking "OK, but why? How?" Instead of real analysis, the core points - which are good points - are just stated over and over in different ways.