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Winning Minds
- Secrets from the Language of Leadership
- Narrated by: Glen McCready
- Length: 7 hrs and 11 mins
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Publisher's Summary
Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.
In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories and sound bites on the brain. We know what the brain looks like on heroin. This audiobook shows the brain on Branson, Obama and Boris.
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- Anonymous User
- 28-10-2021
Brilliant Book
I will be listening to this book again! It's full of great stories and leadership tips 👌🏼
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- Kindle Customer
- 02-03-2021
excellent
Excellent book and performance. For someone who never did public speaking and learnt through repeated presentation and errors, I wish I found this sooner. My presentations will now be much more engaging and persuasive!
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