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Winning Minds

Secrets from the Language of Leadership

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Winning Minds

By: Simon Lancaster
Narrated by: Glen McCready
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Summary

Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.

In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories and sound bites on the brain. We know what the brain looks like on heroin. This audiobook shows the brain on Branson, Obama and Boris.

©2015 Simon Lancaster (P)2020 Audible, Ltd Business Communication Career Success Communication & Social Skills Forecasting & Strategic Planning Leadership Management Management & Leadership Marketing Marketing & Sales Personal Development Public Relations Words, Language & Grammar Business Human Brain
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Excellent book and performance. For someone who never did public speaking and learnt through repeated presentation and errors, I wish I found this sooner. My presentations will now be much more engaging and persuasive!

excellent

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I will be listening to this book again! It's full of great stories and leadership tips 👌🏼

Brilliant Book

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