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If You're Not First, You're Last

Sales Strategies to Dominate Your Market and Beat Your Competition
Narrated by: Grant Cardone
Length: 7 hrs and 47 mins
Categories: Business, Sales
5 out of 5 stars (217 ratings)

Non-member price: $35.87

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Publisher's Summary

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services - despite the economy - and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:

  • Converting the Unsold to Sold
  • The Power Schedule to Maximize Sales
  • Your Freedom Financial Plan
  • The Unreasonable Selling Attitude
©2010 Grant Cardone (P)2012 Tantor

What listeners say about If You're Not First, You're Last

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Thanks for setting my mind back on course

As business owners or entrepreneurs, life becomes a constant barrage of activity and this can get exhausting. Unless you have a great partner with you, times can get tough and motivation suffers.

Grant's done a great job here of reframing the mindset needed to be awesomely successful.

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For all Business Owners during Covid!

Really good book for current Covid-19 times. Some good learnings - if you're not first you're last.

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awesome book

this is one of the best Audible audio book I bought. I learnt a lot about sales and approach to the life.

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Another Great Book by GC!!!!

Loved it! Another great book by Grant Cardone! 100% inspirational and helps put you into the right zone for success!

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Motivational and practical

White I really loved Grant's 10x audio book, of you're not first you're last is definitely my favourite now.
not only is it very motivational, but practical as well.

I love Grant's honesty, the fact he's not trying to please others and just be himself, while delivering his message in a way that has meaning and not just 'fluff'.

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Eye opener

I like the narration and the valuable information in this. Moving to the next book :)

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great to listen, easy to follow and motivates !

a very enjoyable book. author puts alot of energy to motivate and provide action points for you to put into good use

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A must have book!

I listened plenty of books on this particular subject. But none of them come close to this unless it's another one from Grant. After listening cardone I don't like any other voice on audiobooks. Do yourself a favour get this book. You gonna get tons of value out of it😎

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great motivator

There are other great sales books out there but none rouses, energise s and motivates like this one. nothing like a little Grant on your shoulder to stay focused!!

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Fantastic

I love listening to Grant narrate his work. He adds an energy to the words that inspires action. I highly recommend this book to anyone who feels they're lacking results in any area of their life. Grant has a no BS way of telling it how it is and encouraging reflection and taking personal responsibility for everything in life.

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  • Dunk
  • 08-10-2016

Connected in 30 seconds

Never had such a connection with an author! Dude, got more done in 4hrs last night than I did last month...no exaggeration. Sold a business 6 months ago and thought I was doing well, everyone told me so anyway. Grant exposed my complete laziness... I am turning 50 and I have felt like I am just getting started, but after this book, I know I am 6 months behind already! I took the easy way for the last year, spending money, not exercising, not pushing... now my body is failing, I'm tired, my ego has emerged, I am not achieving greatness. I started with nothing, and designed a few machines, called everyone I could imagine, I emailed, made videos, I was all action, I was a madman, I built a small company from ZERO, doing exactly what Grant said, but only taking action, but probably only 25% of these suggestions and I sold the company in 5 short years. Now my goals are 125X of that. Thank you Grant for bringing a brother back down to earth! I'm so embarrassed in myself. You literally had me in the first 30 seconds. I WILL meet you one day, I must. Favorite new author, started downloading anything this guy wrote/narrated tbefore I left the runway. Dude, I Can't express enough gratitude, you the man. I will meet you in person, I will fill up my white space on the calendar with "laying across the Grant's parking garage until I get 30 seconds of advice" if I have to!
From a small business guy in Oregon, now humbled, Thanks Again! Mike M

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  • Oliver Nielsen
  • 07-07-2016

Sounds rational – but not from a rational mind

Grant Cardone can be a greatly motivating listen. And this book is better than The 10x Rule. It's more practical, how-to oriented.

He is everything but rational though, and his advice may lead you to success – via a path of ... being and acting like Grant Cardone. That is; aggressive, single-minded and relentlessly marching on and on.

In this book he even goes to the extreme of recommending Scientology's crazy mega-vitamin detox – a programme that can be downright dangerous to pursue. A programme that has been discredited by science, and was created by L. Ron Hubbard who was not a doctor or scientist, but a sci-fi writer.

So with this book, a return/refund, I'm done with Cardone.

38 people found this helpful

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  • Bobby
  • 18-05-2012

Worth the listen

I like business books and to hear the success stories. This was a nice change of pace, a little shock so to speak. It made me rethink my stance of how the economic situation has effected me and my roll in "taking it like a man".

15 people found this helpful

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  • shimon
  • 20-04-2018

not bad but way too long

I listened to 'Sale or be sold' which was much better and richer in content.
This book could be easily trimmed down to 2 hours.

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  • Georgia Trail Cam
  • 11-01-2014

Forces You To Ask - Am I Doing Enough?

Would you recommend this audiobook to a friend? If so, why?

I would recommend this audio book by Mr. Cardone because he's a great salesman. He details various strategies for aggressively dealing with the economically challenged circumstances we find ourselves in.

What other book might you compare If You're Not First, You're Last to and why?

Sell or Be Sold. Because he's the one reading it. He also gives advice that's outside of the book - from time to time.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Not necessarily an extreme reaction. It does cause one to ask - If you're just sitting around not taking any action at all for the betterment of your business - how are you going to improve your personal economy?

Any additional comments?

A great listen! I'm in the car most of the day and by the time I get to where I'm going - I'm motivated by his speaking and have some great ideas to put into action. Well worth it!

17 people found this helpful

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  • Jennifer
  • 18-08-2019

Mixed Review!

The first half of the book I spend thinking wow Grant is an arrogant typical sales person! I turned it off several times with a large sigh and eye roll.
But I kept coming back and listening to more.
By the time I reached half way I was hooked. His arrogance turned into motivation.
I ended up listening to the entire book and left feeling inspired.
I will even listen to it again and take better notes and start to implement his teachings.

One small critique- he gives Scientology a few plugs... again sigh and eye roll.

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  • Michael Beavers
  • 02-01-2019

So glad I found Grant!

I would never call this a sales person only book; we are all selling and need the material! The narration is easy to follow and captivating. Get the book!

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  • kelli
  • 11-06-2015

Phenomenal!!!!

I was turned into grant Cardone by a friend. I'm not obsessed. His level of real and insight to the sales industry is superior of that which I've heard/read before.

6 people found this helpful

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  • Kyle A. Battis
  • 27-01-2015

Great mindset training for those who want success

if you think that average sucks then listen to this book and implement what Grant recommends

12 people found this helpful

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  • Susan
  • 26-03-2012

Must have tools for great salespeople & managers!

Would you recommend this book to a friend? Why or why not?

I not only recommended this book, I bought copies for my friends! Eventhough I've been in sales for 20 years, Grant Cordone had a pocketful of gems and tools for me to use. Grant has that over aggressive, enthusiasm that initially turned me off, but the content keep me interested through the whole book. If you follow his lessons at the end of each chapter you will increase sales and motivate your team.

What three words best describe Grant Cardone’s performance?

Enthusiatic, Motivational and sometimes overbearing. However he does a great job!

What did you take away from If You're Not First, You're Last that you can apply to your work?

I now have a book of tools to use to increase sales for my little company. Like setting up a monthly newsletter to my clients, speaking at real estate offices, women's groups, etc., about landscape design and the value that a great garden adds to ones enjoyment of their property and rapid sales in the Real Estate arena.

Any additional comments?

This is one you will listen to over and over again,

17 people found this helpful

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  • Andrea Bronzini
  • 27-06-2016

Repetitive

Grant is really aggressive here... but he doesn't deliver much info. "The 10X Rule" is definitely a better book. Also, this one is packed with calls to action... he is actively promoting his other products.

7 people found this helpful

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  • Ben
  • 13-05-2015

Engaging, exciting and insightful

First audiobook I have purchased and it surpassed my expectations. If you are in any way familiar with Grant Cardone then you will expect a certain style of delivery and you won't be disappointed. However, GC also stands for Great Content.

3 people found this helpful

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  • Stephanie Fiteni
  • 22-02-2016

Started doubtful Now I m hooked

When I bought this book I thought it would teach me something - it does what no other book I be rit gives you the tool and motivates you to use it. Awesome!

2 people found this helpful

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  • Arturo
  • 23-05-2019

Not very insightful

Basically, the message of the book is that you should try harder and go above and beyond. That’s it. How do you do that? Well, there might be an other book explaining that part which was not included.

1 person found this helpful

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  • R
  • 19-02-2019

Not bad at all but

Not bad at all and good body of work with a good few gems like on 10x rule but not in par with Sell or Be Sold or Closer's Survival Guide which are mammoth gem drops by comparison. This book however will help to get your mind right if that's what you need or reiteration it you're feeling a little disoriented or approach-rusty. my aim was for sales gems and how-to like the above mentioned but this is more mindset. Can't fault the GC!

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  • Craig Williams
  • 02-06-2016

Must read for sellers

Essential reading for biz owners, entrepreneurs and marketers. Love the energy and positivity in this book.

1 person found this helpful

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  • Luke Q.
  • 26-11-2015

Motivational Eye Opener

This guy has helped me a lot, I run my own company and I have taken everything onboard and am using it. Well worth the listen, he is funny too!

1 person found this helpful

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  • Workfmhomediva
  • 03-03-2015

Real Talk

Loved the homework at the end of each chapter.
Brilliant practical tips I used as I was listening and putting in action.

1 person found this helpful

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  • Amazon Customer
  • 21-07-2020

fantastic as usual by GC, inspirational listen,

fantastic as usual by GC, inspirational listen, i have both written and audio formats for study

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  • MR D Shukla
  • 26-06-2020

Cardone is such an entertainer

the mindset this instils in you is excellent. Cardone is infectious with drive and energy