Obviously Awesome cover art

Obviously Awesome

How to Nail Product Positioning so Customers Get It, Buy It, Love It

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Obviously Awesome

By: April Dunford
Narrated by: April Dunford
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About this listen

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base.

So, what is it? April Dunford, positioning guru and tech executive, will enlighten you. Her new book Obviously Awesome shows you how to find your product’s “secret sauce” and then sell that sauce to those who crave it.

Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.

Punctuated with witty anecdotes and compelling case studies, Dunford’s book Obviously Awesome is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:

  • What are the five components of effective positioning
  • How to instantly connect an audience to your offering’s value
  • How to choose the best market for your products
  • How to use three distinct styles of positioning to your advantage
  • How to leverage market trends to help buyers understand why making a purchase is important right now

Whether you’re an entrepreneur, marketer, or salesperson struggling to bring inventive products to the market, Dunford’s insights will help you find your awesome, so that your customers can, too.

©2019 April Dunford (P)2020 April Dunford
Business Development & Entrepreneurship Entrepreneurship Marketing Marketing & Sales Business Product Marketing
All stars
Most relevant  
Straight to the point and very helpful in describing the right steps to getting positioning correct.

Really good

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This book dramatically shifted the way I thought about my products/services. I knew I was missing something with my marketing but I couldn't figure out what. April helped me get the clarity and perspective I needed. Thank you

Game Changer

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We’ve been struggling with positioning models and exercises that were more academic and applied to major companies or established brands.

This book has a brilliant framework for startups, new product lines or businesses like ours with many products/customer types and solutions.

It focuses on what really matters for customers and helps you get unstuck from your own “curse of knowledge”

Practical and immediately applicable

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