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  • The Mom Test

  • How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
  • By: Rob Fitzpatrick
  • Narrated by: Rob Fitzpatrick
  • Length: 3 hrs and 50 mins
  • 4.9 out of 5 stars (84 ratings)

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The Mom Test

By: Rob Fitzpatrick
Narrated by: Rob Fitzpatrick
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Publisher's Summary

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd

What listeners say about The Mom Test

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I wish I read this book a few years ago

This books made me cringe at least a dozens of times. Reading the book was like reading an autobiography. I have done many of the mistakes that the book mentions.

On the surface, it seems that it is about talking to customers and extracting insights that are credible. But once you dig deeper you realize the book is about strategy, validation, thinking clearly and creatively, ego traps, and how to not fall for false positives that can have detrimental effects on you and your startup.

It also provides many practical bits of advice and hacks to find customers and run the customer interview process. I truly wish I had read the book a few years ago.

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Wow! Essential for any new business

Clearly and simply explains why it’s important to interview and interact with potential clients.

Easily one of the best tools to empower and give start ups insight into how to build something that finds product market fit.

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Actual tips & kickstarter ideas

I loved that this book doesn’t only say “you should do a cold email”, but actually exemplifies what you can write in the email. It’s super practical and useful

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A must for marketing and sales teams and startup founders

A must for market research. Amazing examples and it is very aplicable in real buisness context

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Recommended this to my whole Team

Loved this book, contains priceless information that really gives a natural direction to insightful conversations.

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Easy to understand

I liked Rob’s methodology. Very simple and easy for the most part to do. Very helpful book thank you.

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Easy listen

This audio book was very easy to listen to and gave me a lot of valuable insight, thank you

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Easy listening with tons of great info

Rob was super easy to listen to. As a first time entrepreneur, I laughed so many times, after hearing Rob explaining what types of questions I should NOT be asking. I.e. I have been asking all the compliment-seeking types, instead of ones which meet "the mom test". Cheers man

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The Best Book to Get Started With

I wish I’d read this book much, much earlier in my start up career - but really anytime in your career it will be benefit have this knowledge. Don’t let another day go by without it. Ps bonus points for most engaging read of any book I’ve heard!

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straight to the point

no BS
actionable plans to get through the fluff. sometimes it even seems too simple yet this is not an area that is often talked about in startups and that is probably why so many get it wrong.

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