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The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

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The Mom Test

By: Rob Fitzpatrick
Narrated by: Rob Fitzpatrick
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About this listen

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd Business Development & Entrepreneurship Entrepreneurship Management Management & Leadership Marketing & Sales Sales & Selling Business Marketing Leadership
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I loved that this book doesn’t only say “you should do a cold email”, but actually exemplifies what you can write in the email. It’s super practical and useful

Actual tips & kickstarter ideas

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This world is kind of new for me. The way these insights are exposed are so clear and simple to digest and apply. I am about to completely change my direction in life, workwise, and now I i feel my mind way more clear about what I need to do. Thanks !

wow, exactly what I need I feel so

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Love this book, has been incredibly helpful to me already. Nice to also hear the author personally. Thanks Rob.

Incredibly useful!

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This audio book was very easy to listen to and gave me a lot of valuable insight, thank you

Easy listen

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I liked Rob’s methodology. Very simple and easy for the most part to do. Very helpful book thank you.

Easy to understand

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Clearly and simply explains why it’s important to interview and interact with potential clients.

Easily one of the best tools to empower and give start ups insight into how to build something that finds product market fit.

Wow! Essential for any new business

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The Mom Test gives clear, concise and practical advice on how to talk to users.

Invaluable advice

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I wish I’d read this book much, much earlier in my start up career - but really anytime in your career it will be benefit have this knowledge. Don’t let another day go by without it. Ps bonus points for most engaging read of any book I’ve heard!

The Best Book to Get Started With

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Rob was super easy to listen to. As a first time entrepreneur, I laughed so many times, after hearing Rob explaining what types of questions I should NOT be asking. I.e. I have been asking all the compliment-seeking types, instead of ones which meet "the mom test". Cheers man

Easy listening with tons of great info

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Loved this book, contains priceless information that really gives a natural direction to insightful conversations.

Recommended this to my whole Team

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