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The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Narrated by: Rob Fitzpatrick
Length: 3 hrs and 50 mins
4.8 out of 5 stars (25 ratings)

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Publisher's Summary

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd

What listeners say about The Mom Test

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Incredibly useful!

Love this book, has been incredibly helpful to me already. Nice to also hear the author personally. Thanks Rob.

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wow, exactly what I need I feel so

This world is kind of new for me. The way these insights are exposed are so clear and simple to digest and apply. I am about to completely change my direction in life, workwise, and now I i feel my mind way more clear about what I need to do. Thanks !

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Actionable and relevant

Loved the book In the midst of doing customer interviews for my product amd this book had some great actionable steps. Already planning on listening again.

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I wish I read this book a few years ago

This books made me cringe at least a dozens of times. Reading the book was like reading an autobiography. I have done many of the mistakes that the book mentions. On the surface, it seems that it is about talking to customers and extracting insights that are credible. But once you dig deeper you realize the book is about strategy, validation, thinking clearly and creatively, ego traps, and how to not fall for false positives that can have detrimental effects on you and your startup. It also provides many practical bits of advice and hacks to find customers and run the customer interview process. I truly wish I had read the book a few years ago.

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  • Nicole
  • 25-10-2020

Personally prefer listening to the audiobook ver.

Great for those who are introverted like me (and apparently him, too) and prefer to have steps laid down. Practical and doable advice.

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  • Juan Manuel Rios
  • 18-08-2020

Must have to start a business

Just read it. Thank me later The best piece of advice you will never get.

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  • Roz
  • 10-04-2020

If you want to help your business read this!

I really like this, if every business started from this point I'm sure we would have happy customers and happy sales people. The only thing that concerns me is Rob makes is sound really easy but I think a lot of people struggle to have conversationsike these.

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  • salih derya
  • 04-03-2020

follow the tips on this book me on day 1

loved it amazing totally works i got so much more opportunities to talk to customers i am gonna listen to this again and take notes this time

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  • Anonymous User
  • 19-12-2019

Essential book for entrepreneurs

Excellent narrator, easy to follow. Liked the summary of key points at the end.

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  • Ivan Germanov
  • 12-12-2019

Great impact on my startup

I just had to go back do my customer validation the right way after this book. My stratup is still on idea stage and I believe this book has saved me a ton of money and bad taste in my out from failed presuppositions.

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  • Amazon Customer
  • 23-11-2019

Quality guide to market research

Every one who ever tries to solve any problems should read this book. Unbelievably concise, insightful and valuable

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  • Gareth
  • 18-09-2019

Best book for startups to understand their customers

This is a great book. The author offers clear concise and lighthearted advice on how to engage with and learn from your customers. The insights you get from this process could be make or break for your business and may even help you to uncover previously unseen ideas for new products and services. It seems so simple but the techniques in here will give you jedi level customer understanding. Golden. If you’re a startup or a scaleup buy it now.

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  • Spiky Potplant
  • 06-09-2019

Short but good

Short but concise guide to user testing. Lots of excellent advice. Audio format is good to get the main arguments/techniques/how to advice but print would probably be easier.

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  • Pavel
  • 29-08-2019

absolute gold

I LOVED IT! The author is a great guy with vast experience that is in the book. He reads marvelously, sometimes getting a little bit off the track of written text, which greatly improved the pleasure of listening. Out of more than 30 audible books I enjoyed LISTENING to this was the most natural and pleasing experience. Thanks a lot, Rob!