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The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Narrated by: Rob Fitzpatrick
Length: 3 hrs and 50 mins
Categories: Business, Career Skills
5 out of 5 stars (5 ratings)

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Publisher's Summary

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd

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I wish I read this book a few years ago

This books made me cringe at least a dozens of times. Reading the book was like reading an autobiography. I have done many of the mistakes that the book mentions.

On the surface, it seems that it is about talking to customers and extracting insights that are credible. But once you dig deeper you realize the book is about strategy, validation, thinking clearly and creatively, ego traps, and how to not fall for false positives that can have detrimental effects on you and your startup.

It also provides many practical bits of advice and hacks to find customers and run the customer interview process. I truly wish I had read the book a few years ago.

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  • Todd Scheuring
  • 17-07-2019

One of the best product books I've read

The author does an excellent job narrating the book in a casual approachable way. Packed with a ton of inspiring and actionable info that gives you the tools to hit the ground running.

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  • Anonymous User
  • 10-06-2019

Awesome book - keeping it to the point!

I just loved the way this book is set - there is no general talk about things, but concrete strategy and examples in every day life of entrepreneur/product/sales person. And you simple can not argue that we all haven't been in those situations and done those mistakes. Book is summing up all of those mistakes and giving you clear and easy guidance on how to avoid them and get to your ultimate goal.

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  • David Colgan
  • 02-06-2019

Every product person should read this book now

This is legitimately one of the most valuable business books I've ever read.

I've been devouring The Mom Test the last few days.  I've been wanting to build a web app product for the longest time and have been following the Microconf/Brennan Dunn/Amy Hoy world for a few years and have never really put a couple of things together about idea validation until reading this book.  I will definitely be asking more better questions now!

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  • Arman Asemani
  • 21-05-2019

The narration quality is very poor

The low quality microphone is distracting from the content so I was disappointed by my expectations of this book based on the review. There is feedback echo and background noise. There are also mistakes in the editing of the audio. Finally, most of the book in read in the same tone, so it is hard to understand what he is saying. It is my opinion that they should have hired a voice actor to read this book in a recording studio.

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  • Gareth
  • 18-09-2019

Best book for startups to understand their customers

This is a great book. The author offers clear concise and lighthearted advice on how to engage with and learn from your customers. The insights you get from this process could be make or break for your business and may even help you to uncover previously unseen ideas for new products and services. It seems so simple but the techniques in here will give you jedi level customer understanding. Golden. If you’re a startup or a scaleup buy it now.

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  • Spiky Potplant
  • 06-09-2019

Short but good

Short but concise guide to user testing. Lots of excellent advice. Audio format is good to get the main arguments/techniques/how to advice but print would probably be easier.

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  • Pavel
  • 29-08-2019

absolute gold

I LOVED IT!
The author is a great guy with vast experience that is in the book.
He reads marvelously, sometimes getting a little bit off the track of written text, which greatly improved the pleasure of listening.
Out of more than 30 audible books I enjoyed LISTENING to this was the most natural and pleasing experience.
Thanks a lot, Rob!

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  • Aidan
  • 28-06-2019

Easy to follow, transformative skills

I’m a product manager and this book is awesome!
I got into it to learn how to ask better questions, but there is so much more in it; how to get meetings (without spending lots of time), how to segment your market, when to ask and when to do

Read it / listen, and enjoy!