Get Your Free Audiobook

The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Narrated by: Rob Fitzpatrick
Length: 3 hrs and 50 mins
Categories: Business, Career Skills
5 out of 5 stars (16 ratings)

Non-member price: $20.83

After 30 days, Audible is $16.45/mo. Cancel anytime.

Publisher's Summary

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd

What members say

Average Customer Ratings

Overall

  • 5 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 5 out of 5 stars
  • 5 Stars
    10
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 5 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

wow, exactly what I need I feel so

This world is kind of new for me. The way these insights are exposed are so clear and simple to digest and apply. I am about to completely change my direction in life, workwise, and now I i feel my mind way more clear about what I need to do. Thanks !

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Actionable and relevant

Loved the book In the midst of doing customer interviews for my product amd this book had some great actionable steps. Already planning on listening again.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

I wish I read this book a few years ago

This books made me cringe at least a dozens of times. Reading the book was like reading an autobiography. I have done many of the mistakes that the book mentions.

On the surface, it seems that it is about talking to customers and extracting insights that are credible. But once you dig deeper you realize the book is about strategy, validation, thinking clearly and creatively, ego traps, and how to not fall for false positives that can have detrimental effects on you and your startup.

It also provides many practical bits of advice and hacks to find customers and run the customer interview process. I truly wish I had read the book a few years ago.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Omer M
  • Omer M
  • 26-04-2020

A must for any entrepreneur

Avoid the common pitfalls of talking with clients, learn how to ask the right questions, and how to make clients tell you what you actually need to build. Narrated in a very fun and and casual way.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 14-04-2020

Must Read for All Leaders in Startups

This was very insightful for my team and I. Rob simplifies but yet stresses the importance of this stage. The statistics on the likelihood of Startups failing is probably because they didnt read this and embed it into their initial strategy. I recommend this to any entrepreneur that has the go-getter mindset, and if you don’t have it you should be inclined to do so after reading this.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 06-04-2020

Learn to validate your ideas before building

This is the perfect book for any software developer turned entrepreneur or if you are an indie hacker He goes into great detail about how to validate problems and ideas that can be turned into a real business. He shares his step by step process into figuring out the real problems behind feature requests and complaints to know if you have a legit business idea.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Luke Ruebbelke
  • Luke Ruebbelke
  • 29-03-2020

Little, fantastic gem with actionable advice

This book was recommended by a mentor after describing a funnel I invented and it was such a delight to read. Rob has a very casual way of narrating the book which is exactly the tone he suggests you adopt in your interviews. The book itself is a really tight production with some very effective tools that are very easy to remember.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Vlad GURDIGA
  • Vlad GURDIGA
  • 08-03-2020

Practical and genuine

I loved the informal tone, even if imperfect at times, or maybe specifically because of that, and also the practical out-in-the-field advice.

  • Overall
    4 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Christian S
  • Christian S
  • 23-12-2019

Very bad audio quality

Very bad audio quality. The material was great. No complimented material, no titles for each chapter. If you are into startup customer conversations it is a great resource!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Lion
  • Lion
  • 15-12-2019

Clearly the BEST lean startup book I've read

It's a practical book rather than one where the author tries to sound smart, or promote himself as a personal trainer. It's a no BS book giving you signs to watch out for whether you screwed up (as you will) or do well (eventually you will too) Lean startup books as a whole either miss focusing on customer development or treat it too "acdemically". As a freelancer I know that customers will actually push money into your hands so you can clear your schedule to solve their painful problem, so it makes perfect sense that I should NOT pitch my solution to them, put my ego on the line or be afraid to talk about money. Being a lean entrepreneur is closer to being a freelancer that serves multiple customers with one solution trying to find a clear path to solve a shared pain of them all.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for docmalc
  • docmalc
  • 12-12-2019

Extremely helpful!

Fantastic book for those looking to start or improve their business.
So glad I read it!!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Dale
  • Dale
  • 09-12-2019

Best book for new product development

Great insights from Rob. I made a lot of mistakes that this book illuminates. Thanks for sharing your experience, Rob!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 19-11-2019

liked the book

One of the classic guides widely recommended is finished now. Really enjoyed summaries and overall language. Thanks, Rob.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Roz
  • Roz
  • 10-04-2020

If you want to help your business read this!

I really like this, if every business started from this point I'm sure we would have happy customers and happy sales people. The only thing that concerns me is Rob makes is sound really easy but I think a lot of people struggle to have conversationsike these.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for salih derya
  • salih derya
  • 04-03-2020

follow the tips on this book me on day 1

loved it
amazing
totally works
i got so much more opportunities to talk to customers
i am gonna listen to this again and take notes this time

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 19-12-2019

Essential book for entrepreneurs

Excellent narrator, easy to follow. Liked the summary of key points at the end.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Ivan Germanov
  • Ivan Germanov
  • 12-12-2019

Great impact on my startup

I just had to go back do my customer validation the right way after this book. My stratup is still on idea stage and I believe this book has saved me a ton of money and bad taste in my out from failed presuppositions.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 23-11-2019

Quality guide to market research

Every one who ever tries to solve any problems should read this book. Unbelievably concise, insightful and valuable

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Gareth
  • Gareth
  • 18-09-2019

Best book for startups to understand their customers

This is a great book. The author offers clear concise and lighthearted advice on how to engage with and learn from your customers. The insights you get from this process could be make or break for your business and may even help you to uncover previously unseen ideas for new products and services. It seems so simple but the techniques in here will give you jedi level customer understanding. Golden. If you’re a startup or a scaleup buy it now.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Spiky Potplant
  • Spiky Potplant
  • 06-09-2019

Short but good

Short but concise guide to user testing. Lots of excellent advice. Audio format is good to get the main arguments/techniques/how to advice but print would probably be easier.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Pavel
  • Pavel
  • 29-08-2019

absolute gold

I LOVED IT!
The author is a great guy with vast experience that is in the book.
He reads marvelously, sometimes getting a little bit off the track of written text, which greatly improved the pleasure of listening.
Out of more than 30 audible books I enjoyed LISTENING to this was the most natural and pleasing experience.
Thanks a lot, Rob!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Aidan
  • Aidan
  • 28-06-2019

Easy to follow, transformative skills

I’m a product manager and this book is awesome!
I got into it to learn how to ask better questions, but there is so much more in it; how to get meetings (without spending lots of time), how to segment your market, when to ask and when to do

Read it / listen, and enjoy!