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Influence
- Science and Practice, ePub, 5th Edition
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
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Fluff and repetition
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Overall
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Performance
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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Overall
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Performance
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Overall
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How to guide for obxinious telemarketers
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Publisher's Summary
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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What listeners say about Influence
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- Andrew M
- 20-11-2015
Excellent content but a bit dry and heavy
Excellent information. Very informative. However it's slow going. I've since heard that there's another version, subtitled The Psychology of Persuasion, which is better, however it's not available on Audible, at least not in Australia.
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3 people found this helpful
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- Stefan
- 20-08-2015
Lazy conversion.
Still has the end of CD messages in the audio. it's a great book, such a shame audible phoned this one in.
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3 people found this helpful
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- Daniel
- 04-03-2015
Lacking
Distinct lack of science and practical ways to use influence. Lots of the wording was designed to make the reader believe what the author was writing rather than have the facts stand on their own two legs.
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3 people found this helpful
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- MICHAEL WATKINS
- 10-04-2015
Good book.
Extremely informative and useful information that can easily be applied in a practical manner to every day life and circumstances.
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2 people found this helpful
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- Anonymous User
- 14-06-2021
Terrible recording by Audible
book is ok but Audibles recording is terrible. keeps telling me I've finished a CD when it's not even on a CD and it's interuptive and happens way more often than an actual CD length would be.
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- Anonymous User
- 08-02-2019
Very enjoyable
Didn't want it to end. I'll have listen to it a few more times haha 🤔😕😂
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- jaise
- 07-06-2017
very interesting and worth a listen to
wasn't my favourite of all time as some of the explanations seemed to drag on a bit as though filling in time. Presentation was in a nice tone which in fact distracted at times.
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- Craig
- 18-04-2017
longer than necessary
A worthy purchase but i did find it dragged on in parts with excessive examples
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- Steven
- 23-03-2017
Great book
Thank Dr Robert B. Cialdini for the great contents. Highly recommended, your thoughts will never be the same after reading this book.
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- Carsten Primdal
- 05-10-2016
Very interesting
Would you listen to Influence again? Why?
I will most definitely listen again.
Was this a book you wanted to listen to all in one sitting?
No, on the contrary, I think the listener can benefit from listening to it in chunks. Listening in one sitting is too much, and it would be difficult to digest all the content in just one sitting.
Any additional comments?
My only negative comment is that I don't understand why they didn't edit out the parts where the narrator says: "This is the end of DVD #X, continue listening on DVD #Y". To me, it seems careless not to edit it out. Firstly because it makes it sound dated, and secondly because it can't be that difficult to edit it out.
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