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Influence

Science and Practice, ePub, 5th Edition

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Influence

By: Robert B. Cialdini
Narrated by: Lloyd James
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About this listen

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

©2001 Robert Cialdini (P)2012 Robert Cialdini Career Success Leadership Management Management & Leadership Marketing Marketing & Sales Negotiating Psychology Psychology & Mental Health Sales & Selling Time Management & Productivity Inspiring Marketing Psychology
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Excellent information. Very informative. However it's slow going. I've since heard that there's another version, subtitled The Psychology of Persuasion, which is better, however it's not available on Audible, at least not in Australia.

Excellent content but a bit dry and heavy

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Would you listen to Influence again? Why?

I will most definitely listen again.

Was this a book you wanted to listen to all in one sitting?

No, on the contrary, I think the listener can benefit from listening to it in chunks. Listening in one sitting is too much, and it would be difficult to digest all the content in just one sitting.

Any additional comments?

My only negative comment is that I don't understand why they didn't edit out the parts where the narrator says: "This is the end of DVD #X, continue listening on DVD #Y". To me, it seems careless not to edit it out. Firstly because it makes it sound dated, and secondly because it can't be that difficult to edit it out.

Very interesting

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just fascinating subject matter, lives up to its word, written for the non academic audience, so digestible

listenable

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Extremely informative and useful information that can easily be applied in a practical manner to every day life and circumstances.

Good book.

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looking at everything now with a new set of eyes. thank you for providing this book

enjoyed this

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