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To Sell Is Human
- The Surprising Truth about Moving Others
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
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Publisher's Summary
From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extroverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book - one that will change how you see the world and transform what you do at work, at school, and at home.
Critic Reviews
"Full of aha! moments...timely, original, thoroughly engaging, deeply humane." (strategy + business)
"A fresh look at the art and science of sales using a mix of social science, survey research and stories." (Dan Schawbel, Forbes.com)
"Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment." (Bloomberg)
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What listeners say about To Sell Is Human
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 10-08-2023
Loved it.
Provides a very different perspective. A bit academic heavy but makes sense considering Pink’s background.
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- Alex
- 11-03-2024
Unmatched
Brilliant and encapsulating. As a coach, I am always supporting other to move. This book hold tools and strategies that are essential for supporting others to locate within themselves their motivations and assisting them to make movement more achievable.
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- K
- 07-04-2024
Hard to listen to
Struggled with the narrator and keeping momentum with this sales book. The stories are old and hard to apply to broad situations. Some good points but rooted in very basic elements of sales. Much better books out there.
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