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Publisher's Summary

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses (e.g.: design firms and advertising agencies) to rethink how their services are bought and sold. Anyone who sells ideas or advice will find relevance in these teachings.

©2010, 2019 Blair Enns (P)2019 Blair Enns

What listeners say about The Win Without Pitching Manifesto

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For owners of creative firms, this is a must read.

Deeply, deeply insightful. I listened to it twice in 2 days. Professional designers, writers and strategists will have multiple "a ha" moments throughout the course of this efficient book.

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Awesome value

Such value in such a short listen. Well worth the mindset shifts that come for just a long walk and listen. Thank you to the author

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short but amazing

Amazing insights into my own versus the desired mindset. They call on your designer/creative BS so accurately. I recommend to anyone who wants their agency to be expert and top in the world

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Great insights!

This book has very good points on how to position your business and expertise against the marketplace as a high value consultancy. It is leaning towards the creatives, but having that insight into the industry just makes it all the more fascinating.

Very well written and concisely written rules to go by especially in the selling process. There were trinkets of example scenarios of how he would engage with the client. I only wish more of that was infused, but I think that was done purposefully in order for the reader to think for themselves.

Overall, I enjoyed the listen and I will be seeking out more of Blair's work as I found great value on his insights.

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  • A. Campbell
  • 15-07-2019

Thanks, Chris Do, for this one. A game changer.

Foundational, fundamental, irreplaceably invaluable. Insightfully elucidated by way of a great voice over talent. Recommend!

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  • Anonymous User
  • 30-07-2019

Insightful and Accurate

What a time to be alive as a creator!!! I love the articulation of various scenarios in the book that are eye opening and that convey frequent "Aha" moments, can't wait to apply these proclamations on my first few prospects. Quantity of clients isn't necessary but he quality is!!! PS: I'll use all the proceeds from the knowledge gained to purchase the sequel, "Pricing Creativity"

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  • Maggie Panter
  • 14-11-2019

Absolute Game Changer

This book is second level thinking. Blair does a phenomenal job of explanation and description of what it takes to be the best. Will listen again and purchased hard copy as well. Narration is world class also. Thank you to both Blair and Shannyn for the information and experience like nothing before.

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  • Jerry Fletcher
  • 17-09-2021

My Favorite Business Book

This book is the Holy Grail of business books. Not just for “Creatives” either. For ALL business people. I know we have all read reviews where the reviewer says “I wish I had found this book a long time ago.” Well, I really do wish I would have had this book to read and study and memorize a long time ago. Hands down it’s the best book of any book I’ve read on any business related subject in my 30 years of reading these kinds of books. It’s so good that I got the Audible and I listen to it over and over and over whenever I am driving alone. I want everything Blair Enns teaches in this book to sink in and become second nature. I want to hear his advice in my head whenever I dealing with any situation that relates to any of the Proclamations.

This book has been a life-changer for my business and my work life. And I’m not a Creative. I’m a masonry contractor who builds things with blocks and bricks and stones.

After reading it once I confidently believed it’s worth 10X the selling price. After listening to the Audible at least 20 times now, I can confidently say it’s worth at least 100X the selling price.

It’s that good. And the reader is superb. She is new to narrating books I understand, but she is already one of the best put there. Based on her performance reading this book.

Get it. You won’t regret it.

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  • RRC
  • 05-10-2019

So good I will buy the peint version too

This a wonderful read for any creative professional. I wish I'd read this much earlier on in my career

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  • Donald K. Smith
  • 29-06-2022

The best business related book I have ever read/listened to!

The Win Without Pitching Manifesto is probably the best business related book I have ever read/listened to! For a smallish book it is packed to the brim with practical knowledge nuggets. Every chapter is enlightening. I have listened to this audiobook like 3 times now and I feel like I need to listen to it again and I am sure I will! Instant classic and must read if you are into books about business or sales. Highly recommend!

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  • Chris Heidlebaugh
  • 19-06-2022

If you don’t take the advice, you lose.

This book I’ve listened to many times. It’s a reminder on how we need to value ourselves and not become a commodity.

Do yourself a favor and just get the book.

Chris Heidlebaugh
https://chrisheidlebaugh.com

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  • PatrickM
  • 03-06-2022

Interesting

I think we all really know this information already, however putting it into practice is something we tend not to do. It is nice to see the manifesto encouraging proper pricing and proper respect for our own work. It’s put together very well, it outlines the reasons for smart pricing. It reiterates information we already know but are too afraid to stick to. So it is a very useful book as it clarifies the rationale that we should use every day when pricing creative work. I really recommend this book, even for those who work already with these principles, reading this book will re-focus and reinforce your pricing principles.

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  • Anonymous User
  • 21-05-2022

Inspirado!

Wow, I now understand why this book is referenced by great creatives and agencies. Thank you, Blair for writing this. Thank you Chris Do, for the reference.

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  • coafer
  • 14-02-2022

Great source of knowledge and conviction

I enjoyed this book very much. As a designer and entrepreneur the 12 manifestos are there to keep inside your head and walk the way they suggest. The world is not a perfecto place to designers but we at least can be assured that no one will care for us better than ourselves. I am convinced to use this knowledge as much as possible in the future.

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  • Alfi Oloo
  • 20-07-2019

strong & concise 👌

Very strong reasoning and logic behind the approach described in this book.

I have found using the analogies and mental models discribed in this manifesto, can really help in convincing colleagues and team members, to adopt a premium service approach to creative services.

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  • Anonymous User
  • 12-01-2022

must listen to

very interesting only the edit didn't leave enough space from one section to the next to give the brain time to actually assimilate the information

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  • Nikki
  • 14-10-2021

Inspiring

Love the message and aim of this book. Every creative freelancer or agency owner should listen to this!

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  • Anonymous User
  • 24-07-2021

Essential Reading for any Business Owner

A short pin-pointed book about the essentials for all business owners and the mindset required 👌

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  • Anonymous User
  • 20-07-2021

Must read for creatives

Amazing book and great advice for creatives who are starting their business. I will definitely apply these 12 proclamations to my business!

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  • MR D Shukla
  • 14-07-2021

very idealistic not grounded in reality

does this mean you don't pitch for RFPs and Tenders? not sure on this one

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  • Claire Q
  • 03-01-2021

Brave but logical

This book was recommended by my employer and I can understand why. Some brave ideas but they actually make sense. Creative agencies have long been bad at making money and rely too much on trying to sell a big idea or giving away expertise.
Would be great to have some more practical examples and guidance bit overall its a good book.

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  • Cliente Amazon
  • 23-08-2020

Great for establishing yourself has a Designer

This book is great for people that are struggling to focus in their creative industry.

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  • Ashley P.
  • 23-04-2020

An essential for creatives!

A brilliant listen full of essential lessons and affirmations about dealing with clients and keeping integrity in your creative business.

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  • Anonymous User
  • 23-01-2020

Painfully but delightfully honest.

As a young entrepreneur, this book helped put into context some of tools I've always had in my arsenal to help grow my business but that I rarely used because of the fear of rejection. I proclaim that from here onwards I will begin to implement these proclamations day by day and make use of the power that comes with the confidence in my expertise and my ability to provide value to all my clients.

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