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Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy, Expanded Edition

By: W. Chan Kim, Renee Mauborgne
Narrated by: Roger Wayne
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About this listen

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2015 Harvard Business Publishing Corporation (P)2020 Gildan Media
Business Development Business Development & Entrepreneurship Career Success Decision-Making & Problem Solving Forecasting & Strategic Planning International Leadership Management Management & Leadership Business Career Business Strategy International Business
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High quality content with lots of real life examples. it is hard to follow unless you see you pause and see the charts. definately worth the listen

hard listen but worth it

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I absolutely relished listening to this book. The examples quoted from across the globe, the unique perspective to strategy, and more importantly a systematic breakdown of the process of coming up with the strategy were just too good to be missed. If there’s only one strategy book you could afford time to, I’d recommend this one.

Must listen!

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This book covers innovative business practices and thinking. Uses constant analogy of a blue ocean, referring I suppose to the expansiveness, beauty an limitless of a blue ocean. Good read for business people.

Solid analogy for success in business

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its a book that lays out the idea of understanding where new markets can be and the process at which one should take to explore it.

Great book

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