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  • Blue Ocean Strategy, Expanded Edition

  • How to Create Uncontested Market Space and Make the Competition Irrelevant
  • By: W. Chan Kim, Renee Mauborgne
  • Narrated by: Roger Wayne
  • Length: 8 hrs and 43 mins
  • 4.6 out of 5 stars (44 ratings)

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Blue Ocean Strategy, Expanded Edition

By: W. Chan Kim,Renee Mauborgne
Narrated by: Roger Wayne
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Publisher's Summary

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth. 

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.  

©2015 Harvard Business Publishing Corporation (P)2020 Gildan Media

What listeners say about Blue Ocean Strategy, Expanded Edition

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    3 out of 5 stars

Solid analogy for success in business

This book covers innovative business practices and thinking. Uses constant analogy of a blue ocean, referring I suppose to the expansiveness, beauty an limitless of a blue ocean. Good read for business people.

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  • 14-11-2023

Must listen!

I absolutely relished listening to this book. The examples quoted from across the globe, the unique perspective to strategy, and more importantly a systematic breakdown of the process of coming up with the strategy were just too good to be missed. If there’s only one strategy book you could afford time to, I’d recommend this one.

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Great book

its a book that lays out the idea of understanding where new markets can be and the process at which one should take to explore it.

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