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Publisher's Summary

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth. 

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.  

©2015 Harvard Business Publishing Corporation (P)2020 Gildan Media

What listeners say about Blue Ocean Strategy, Expanded Edition

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  • James
  • 29-10-2020

Profoundly Insightful

Identifies and explains in articulated detail, what separates the most successful business innovators, from businesses that also innovated but failed. Brilliant, powerful work. Several years old now, but still relevant. Considered to be required reading for any entrepreneur or business professional. Provides superior analytical framework for marketing. You simply have to read it, because your competition aready has!

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  • Gary Ragusa
  • 28-01-2021

Nobel framework to strategy creation and execution

Combining a few strategic elements (and some new ones) into a new cohesive approach makes it visually easier to spot value creation. Must read for any strategist, business executive and entrepreneur.

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  • Jeremy Viner
  • 11-08-2020

An insightful listen

Easy to listen to with the understandable exceptions of when diagrams are referred to.

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  • KARIM DAHBI
  • 26-01-2021

very instructive book,

very instructive book, it offers a great study regarding a lot of strategies that are used by many successful organizations on how to create value innovation and untapped market demand.

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  • Anonymous User
  • 13-10-2020

Stunning

Loved It, will recommend for any business leader wanting to expand into uncontested markets. A must read indeed.

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