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Building a StoryBrand

Clarify Your Message So Customers Will Listen
Narrated by: Donald Miller
Length: 4 hrs and 56 mins
Categories: Business, Career Skills
4.5 out of 5 stars (323 ratings)

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Publisher's Summary

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

©2017 Donald Miller (P)2017 Thomas Nelson Publishers

What members say

Average Customer Ratings

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    5 out of 5 stars

Great clear explanation

Many businesses don't understand how to make sure their message will be heard. Really loved the detail and info to help clearly guide other businesses what the customer really wants to know and what they don't.

4 of 4 people found this review helpful

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If you’re serious about business...

Where does Building a StoryBrand rank among all the audiobooks you’ve listened to so far?

This is the most valuable book I have read, re read and listened to. Follow this with the podcasts, the great material and tutorials on the story brand website and you have yourself serious artillery in driving your business forward.

What other book might you compare Building a StoryBrand to, and why?

None. If you’ve read copy that sells, the curse of knowledge and similar titles than this is the icing on the cake that brings it all home.

Have you listened to any of Donald Miller’s other performances? How does this one compare?

None but I listen to his podcast weekly.

Was there a moment in the book that particularly moved you?

The brandscript. What a way to transition your brand into something your audience can relate to, engage with and want to do business with.

Any additional comments?

OUTSTANDING.

4 of 4 people found this review helpful

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it was a good book but...

i learnt a lot from this book. however, the writer was advertising his businesses in the book directly and indirectly which i think its not appropriate for a book. specially when we are paying for it. its not free.
the purpose of a book is transfering knowledge and having the credit for it. the author used this book like an email marketing. which i think its not fair to the listner or reader

2 of 2 people found this review helpful

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Meh

Lots of plugs for hiring their specialist. minimal insights for those already educated in marketing

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Great book for any business or entrepreneur!

Great resources accompany the audio book! Need to listen to it again and do the exercises!

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useless and repetitive

If you have any existing marketing knowledge this will not be worth your time. Blatant self promotion and repetitive same cliche old lines.

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Best Book Ever

I have listened to a lot of audiobooks in my life and read a significant quantity of business books. Never once before have I ever provided review for any of them, today I break that trend. This is hands down the best book I have ever read / listen to. In fact I have listened to each chapter 4 to 5 times as I've reviewed and applied it to my business. The connection to create an actual storybrand script for your business online is an exceptional tool to implement what you're learning. If you have any confusion in your business about who your customers are and why they should buy from you, this book is where you need to start, as it will clarify that for you, even if you don't think you'll have the ability to do it yourself.

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interesting

although i dont agree with hard sell techniques there are still some useful take aways

  • Overall
    2 out of 5 stars

feels like one big advertisement

Pitching his product/service too much, forcing 99% reliance on his own creative process, needs perhaps more separate chapters on more general marketing strategies tools and techniques, and at least give a little space for us and encourage the reader to perhaps create his own creative process/workflow specific to their business, but that isn't the intention of the book. there's some decent info and the free template is OK, but it all feels like one big advertisement and Donald Miller is not very encouraging of creating your own modified creative process / work flow to suit your needs, it feels like he wants you to use his only his system 99%

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Excellent book.

I highly recommend it to people who would like to understand how to grow their business with little to no investment.
I am going back to listen to some of the great parts over and over again as I am implementing the great advice.
The author narrates the book brilliantly and it is a pleasure to listen to him and get all that knowledge.
The website is a great tool which I used in conjunction with the book as I was progressing. I already created a few brandstories. I can't wait to see the results in a few months.

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  • ManBearPig
  • 06-12-2017

Starts to Feel Like One Big Ad for Authors Product

They push their product way too hard on this. Started to get really annoying by the end

134 of 147 people found this review helpful

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  • Tyson
  • 29-01-2018

Have you heard of the SB7 Framework?

If not, you will. This book is one long, drawn out pitch after another ...over and over and over- even his ‘case study’ references are a thinly veiled side pitch for his courses, website, and other assorted nonsense. A total waste of $18

194 of 214 people found this review helpful

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  • Layne
  • 14-11-2017

Literally changed my life overnight.

I've been running a business for the last 10 months and I've had less-than-stellar results. My entire business had been built on referrals up until this point. I had not been able to capture leads using actual marketing techniques, and I'm a marketer for god sakes! I just didn't seem to be connecting with my audience with my marketing. A friend told me about this book in very brief description, and something drove me to go out and get it. So I did that very night and I had torn through it by the next morning. I was finished with it by lunch time and I went home to write an email to a group I've been emailing for months now to no avail. I sent the email by 3 p.m. and by the time I woke up at 8 a.m. the next morning I had three people on my schedule. That evening I spoke to a client and negotiated a five-figure deal which I officially closed 2 Days Later. I was at the point of being completely penniless and this book changed everything. If you're a marketer this is an absolute must read. If you're a business owner and need to Market your business this is an absolute must-read.

125 of 142 people found this review helpful

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  • Sheldon Z.
  • 31-01-2018

It is OK.

Would you try another book from Donald Miller and/or Donald Miller?

I don't think I would.

Would you be willing to try another book from Donald Miller? Why or why not?

As someone who says he has written multiple books and now has written one on telling stories, you'd think that he could write one that could hold your attention and keep you interested. Not so much in this case.

What did you like about the performance? What did you dislike?

While the reader did an OK job, he lacked the enthusiasm that you often get from books read by the author. Sometimes, it is better to have someone else read the book.

Was Building a StoryBrand worth the listening time?

No, I don't think it was worth the time. The first four chapters of the book consisted of the author providing some high-level information as a thinly veiled attempt to promote his website. From a guy that is writing a book on how to market your brand, I expected to get some value that would hold me in the book. This didn't have it.

69 of 79 people found this review helpful

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  • Carson Swisher
  • 25-10-2017

Every entrepreneur should read or listen to this book.

This book is so rich on content I need to give it another listen. The basics of the book are clarifying your message and making your customer the hero of the story. Miller goes into detail and lays out the framework and gives plenty of real life examples. This is an invaluable business/marketing/branding book.

37 of 42 people found this review helpful

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  • Brion Daugherty
  • 13-10-2017

If you create things--products, books, sermons, podcasts--this book will help you do it better.

After this book, I am rethinking my messaging on all my projects--both personal and business. Seriously. It's that good.

42 of 48 people found this review helpful

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  • Amazon Customer
  • 12-10-2017

Clear Message About Clear Messaging

Brilliant work. Succinct, straightforward writing, and most of all effective in achieving results. With his proven track record of success, Don gives candid insight that is sure to help any person who communicates messages (which is all of us). Highly recommend.

14 of 16 people found this review helpful

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  • amerikenjones
  • 31-10-2017

Teach a man to fish, Change their life - THIS BOOK

I'm blown away. This book articulates the truths in how people think and connect it with how they make decisions. I make promo videos and this book is making such a large impact on me that I can hardly stop rabbit trails of applications into everything I want to do.

Thanks, Donal Miller, for pursuing human truths, pursuing the structure of 'story', and explaining how it's the gold standard model for business.

I'm so excited to apply these principles.

15 of 18 people found this review helpful

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  • Thomas
  • 10-05-2018

Informative, but irratating at times

There was a lot of good information in this book as far as a marketing perspective but I also felt that I was being sold other additional services on top of the price of the audiobook.

At one point in the story, he talks politics which nearly completely took me out of wanting to listen.

It's also extremely short and I finished it in a days time. I do think it was an easy and engaging listen though -- Take the marketing tools they suggest, but ignore everything else.

17 of 21 people found this review helpful

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  • Rafal Kozlowski
  • 19-11-2018

Not Bay but neither Amazing

I thought it will be something bigger, but actually it was another book about selling techniques.

2 of 2 people found this review helpful

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  • Amazon Customer
  • 13-02-2018

A very long sales letter to an expensive course

What would have made Building a StoryBrand better?

Before you buy the book go to the site and try and put together a 'brandscript' - this is the best offering you are going to get and this is intentionally used as a tease to sell you a course.

What was most disappointing about Donald Miller’s story?

It's not a story - is a very long sales letter.

What didn’t you like about Donald Miller’s performance?

I was so looking forward to this book - I had planned the weekend to read the book it's 8hrs and then to have a finalised written 'script' - I personally found the information wanting. In order to implement the content you need to go on the course. The reviews were excellent, I am now actually thinking there ought to be a plausible rating system from 'experts' as there are for films.

What reaction did this book spark in you? Anger, sadness, disappointment?

Very angry - I can't believe that I fell for this. I could not log in to the site. It would not except any number that were not US ones so you could not complete the form. No response from my emails etc etc from someone talking about brands!!

25 of 30 people found this review helpful

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  • Howard Golding
  • 28-12-2017

A novel approach, but....

It is hard to overlook the authors relentless attempts to sell his system throughout the book.

I don’t recommend logging into the website for the Story Brand template; unless of course you are happy to extend the invitation to Donald Miller to continue his quest to make you a Story Brand client via your inbox.

If you are patient enough, you can get some good communication tips; personally, I abhor the practice of automating mail-bombing, however well the messages are constructed.

14 of 17 people found this review helpful

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  • Jeff Williams
  • 22-02-2019

the best business read for any business owne

a must read for anyone trying to understand how to use digital media to grow their business

1 of 1 people found this review helpful

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  • Ayo Ogunjumo
  • 27-11-2019

Clear, Compelling and Actionable. I loved it!

Clear, Compelling and Actionable. The narrator really

explains how to become a branding guru. I loved it.

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  • M. L. Hamilton
  • 04-11-2019

The best book on marketing ever. Period.

You’ll find yourself mentally re-writing your copy; your website content and social media posts will become much more crisp and concise. And if you thought your elevator pitch was snappy before, try looking at it again after listening to this book. Liked it so much I bought the paperback.

If you're familiar with how Steve Jobs used to structure his keynotes using Aristotle’s story framework, then some of this book will sound similar. Narration is excellent throughout. The whole book has a feel as though the narrator is talking to a start-up or small business but the content is definitely aimed at all sizes of business.

It’s an easy listen at just over 6 hours and packs in more value than some of the offerings by other industry heavyweights.

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  • Jon
  • 15-08-2019

amazing book!! loved it <br />

A truly amazing and exciting book that I'm absolutely buzzing about implementing into my business

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  • MR
  • 08-08-2019

Clearly communicated as you would expect!

Very well explained and resources online are great to use following the book. I have now started and set up my own business with the help of this book and philosophy on communication.

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  • Tom
  • 06-08-2019

Superb. Really read this if you want to improve your businesses profile

Easy and enjoyable listen. Good narration and some great ideas. Really glad I found this book and confident my business is going to get to another level now

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  • Cliente Amazon
  • 01-08-2019

Love the content!

A bit shorter that expected but overall good and useful. It will be good to get access to a pdf to see the the examples he shows.

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  • Anonymous User
  • 29-07-2019

A great listen, with transformational content

I’m still working through the points, and it’s hard. But it’s made me excited about my own business and brand again..after 4 years of doing this mostly wrong, hoping I can now get it right. Here’s to the good guys :)