Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.  

Cognitive behavioral therapy (CBT) is a well-tested collection of practical techniques for managing moods and modifying undesirable behaviors through self-awareness, critical analysis, and goal-oriented change. CBT illuminates the links between thoughts, emotions, behaviors, and physical health and uses those connections to develop concrete plans for self-improvement. In 24 engaging half-hour lectures, you'll build a robust and effective self-improvement toolkit with the expert guidance of Professor Satterfield of the University of California, San Francisco.

On The Power of Vulnerability, Dr. Brown offers an invitation and a promise - that when we dare to drop the armor that protects us from feeling vulnerable, we open ourselves to the experiences that bring purpose and meaning to our lives. Here she dispels the cultural myth that vulnerability is weakness and reveals that it is, in truth, our most accurate measure of courage.

For anyone who has ever had trouble staying motivated while trailblazing towards success, You Are a Badass Every Day is the companion to keep you fresh, grateful, mighty and driven. In 100 exercises, reflections and cues that you can use to immediately realign your mind and keep your focus unwavering, this guide will show you how to keep the breakthroughs catalyzed by Sincero's iconic books You Are a Badass and You Are a Badass at Making Money going. 

A revolutionary system to get one per cent better every day. People think when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions – doing two push-ups a day, waking up five minutes early, or holding a single short phone call. He calls them atomic habits.

In A World Without Email, Cal Newport argues that this steady flow of distractions disrupts us from achieving any meaningful work, causes us undue stress and is costing businesses millions in the form of untapped potential. Newport shows us how to completely reimagine and redesign workflow and processes without the constant pings of emails distracting us.

We strive for success, but we are rarely happy. The more we try to win - putting on a brave face for work or family - the more we risk losing ourselves. And even reaching our goals can feel strangely hollow. The culprit? Fear. It makes us anxious, or shameful, or turns us into perfectionists. We pretend to be someone else while aiming for a status that’s never truly satisfying. There is another way. A way to find our true voice, to win on our own terms.

In Thinking, Fast and Slow, Kahneman takes us on a ground-breaking tour of the mind and explains the two systems that drive the way we think and make choices. One system is fast, intuitive and emotional; the other is slower, more deliberative and more logical. Kahneman exposes the extraordinary capabilities-and also the faults and biases-of fast thinking and reveals the pervasive influence of intuitive impressions on our thoughts and behaviour. 

"Is Google making us stupid?" When Nicholas Carr posed that question in an Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: as we enjoy the Internet’s bounties, are we sacrificing our ability to read and think deeply? Now, Carr expands his argument into the most compelling exploration yet published of the Internet’s intellectual and cultural consequences.

Amoral, cunning, ruthless, and instructive, this piercing work distills 3,000 years of the history of power into 48 well-explicated laws. This bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun Tzu, Carl von Clausewitz, and other infamous strategists. The 48 Laws of Power will fascinate any listener interested in gaining, observing, or defending against ultimate control.

In this Audio Original, Ant Middleton shows you how to build up the most important source of strength you have: the power of your mind. Condensing his philosophy into four simple-to-grasp pillars, he then challenges you to go out there and live it. Using the tools of the four pillars, you’re ready to take on the Mindset Challenge. A revolutionary new concept, only possible in audio, the Mindset Challenge is a 28-day training plan for the mind. Each day, Ant will challenge you to embrace fear, be positive, take ownership of situations, learn to lead and have integrity.

Unf*ck Yourself is the handbook for the resigned and defeated, a manifesto for real-life change and unleashing your true potential. Have you ever felt like a hamster on a wheel, furiously churning your way through life but somehow going nowhere? Like the happiness you seek, the relationship you crave or the career you've always wanted are constantly out of reach? If the answer to these questions is yes, then you are a victim of your own self-doubt. And now is the time for you to unf--k yourself.

We are in the midst of an obesity epidemic, but despite being inundated with diet advice we are only getting fatter. We count calories and exercise regularly, yet still the pounds won't budge. Why? In this highly enjoyable and provocative book, Dr Jason Fung sets out a groundbreaking new theory: that obesity is caused by our hormones, rather than a lack of self-control. He reveals that overproduction of insulin in the body is the root cause of obesity and obesity-related illnesses including type 2 diabetes

Popular blogger Cal Newport reveals the new key to achieving success and true meaning in professional life: the ability to master distraction. Many modern knowledge workers now spend most of their brain power battling distraction and interruption, whether because of the incessant pinging of devices, noisy open-plan offices or the difficulty of deciding what deserves their attention the most. When Cal Newport coined the term deep work on his popular blog, Study Hacks, in 2012, he found the concept quickly hit a nerve.