Try free for 2 months

  • Contagious

  • Why Things Catch On
  • By: Jonah Berger
  • Narrated by: Keith Nobbs
  • Length: 6 hrs and 50 mins
  • 4.7 out of 5 stars (283 ratings)

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
AUD $16.45/mo after 2 months. Renews automatically. Cancel anytime.
Contagious cover art

Contagious

By: Jonah Berger
Narrated by: Keith Nobbs
Try for $0.00

AUD $16.45/mo after 2 months. Renews automatically. Cancel anytime.

Buy Now for $21.99

Buy Now for $21.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What listeners say about Contagious

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    216
  • 4 Stars
    50
  • 3 Stars
    12
  • 2 Stars
    3
  • 1 Stars
    2
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    193
  • 4 Stars
    31
  • 3 Stars
    11
  • 2 Stars
    1
  • 1 Stars
    1
Story
  • 4.5 out of 5 stars
  • 5 Stars
    171
  • 4 Stars
    46
  • 3 Stars
    15
  • 2 Stars
    1
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    3 out of 5 stars

Never really delivered...

I kept waiting for something revealing or interesting to come along. But it never happened. It was More discussing why things such as YouTube videos become viral than educating or enlightening the reader...disappointing.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Modernising the tipping point

If you like any of Malcolm Gladwell's work you are sure to like contagious. Great analogies and well written. Full marks Jonah Berger!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

  • Overall
    5 out of 5 stars

Good book, gives you ideas on How to market...

Another good book, loved listening to it. It gives you ideas on how to make your products, ideas, services etc... go viral

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

The most brilliant marketing book ever written

I have read hundreds of matketing books and blogs and never has the content been so brilliantly represented. Packed full of real world examples and statistics, with a clear checklist on what is needed, easy to understand, beautifully narrated and very interesting content.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Marketing 101

Incredibly valuable information in how to get the most out of your product or ideas in the marketplace!

Well structured, explained, and gives some understanding into the psychology of spreading information.

Highly recommend. Make sure you have a notepad handy!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Yeah it was ok

it's ok but seems to have a lot of hype for something that dragged on for a little while

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Thought provoking

Some great content and leads to thought provoking ideas for all sectors. Appreciate the listen.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Interesting read

This book was well written, easy to listen to and broken up into the 6 reason why things go viral, great stories as examples of each reason which as I was reading I passed on to friends for "social currency" (reason one!).

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

6 Steps to Contagion

Click Bait title, I KNOW!

but worth the listen, absolutely makes sense in our current business landscape to stand out of the crowd.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

a complete book with lots of good ideas

i learnt a lot from this book. how to present your ideas to attract attention and go viral.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.