Contagious cover art

Contagious

Why Things Catch On

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Contagious

By: Jonah Berger
Narrated by: Keith Nobbs
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About this listen

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc. Advertising Consumer Behaviour & Market Research Marketing Marketing & Sales Content Creation
All stars
Most relevant  
it's ok but seems to have a lot of hype for something that dragged on for a little while

Yeah it was ok

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Some great content and leads to thought provoking ideas for all sectors. Appreciate the listen.

Thought provoking

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practical and concise with enough case studies and examples to support its conclusions.
Would recommend to anyone that wants to sell or share anything.

Perfecr for the aspiring entrepreneur

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So valuable. I loved every moment and the narrator was great to listen to. Lots of ahh hah moments

A book I will listen to multiple times

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It’s an easy listen as the stories help you remember the educational points of the book

Interesting stories!

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great book, really imformative... I now understand what makes things go viral, or I should say Contagious...

Brilliant

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i learnt a lot from this book. how to present your ideas to attract attention and go viral.

a complete book with lots of good ideas

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Interesting, practical content for anyone trying to promote or sell a product, service or idea.

Highly Recommended

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If you like any of Malcolm Gladwell's work you are sure to like contagious. Great analogies and well written. Full marks Jonah Berger!

Modernising the tipping point

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This book was well written, easy to listen to and broken up into the 6 reason why things go viral, great stories as examples of each reason which as I was reading I passed on to friends for "social currency" (reason one!).

Interesting read

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