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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What members say

Average Customer Ratings

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Never really delivered...

I kept waiting for something revealing or interesting to come along. But it never happened. It was More discussing why things such as YouTube videos become viral than educating or enlightening the reader...disappointing.

2 of 2 people found this review helpful

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  • Jack
  • Brisbane, Australia
  • 28-01-2015

Modernising the tipping point

If you like any of Malcolm Gladwell's work you are sure to like contagious. Great analogies and well written. Full marks Jonah Berger!

2 of 2 people found this review helpful

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The most brilliant marketing book ever written

I have read hundreds of matketing books and blogs and never has the content been so brilliantly represented. Packed full of real world examples and statistics, with a clear checklist on what is needed, easy to understand, beautifully narrated and very interesting content.

1 of 1 people found this review helpful

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a complete book with lots of good ideas

i learnt a lot from this book. how to present your ideas to attract attention and go viral.

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Perfecr for the aspiring entrepreneur

practical and concise with enough case studies and examples to support its conclusions.
Would recommend to anyone that wants to sell or share anything.

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Surprisingly so relevant to authors

I decided to listen to this audiobook in preparation for writing my first novel. I wasn't sure if it would be relevant enough, but it surprised me how valuable it was in the planning of my product - a fictional novel - opening my mind to ideas on how to make it contagious. I loved how clear and simple the steps were laid out, and the remarkable stories to demonstrate each concept. I could not recommend this book enough!

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A book I will listen to multiple times

So valuable. I loved every moment and the narrator was great to listen to. Lots of ahh hah moments

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Great Audio Book Experience

with a clear narration and engaging content i couldn't help but enjiy this book. thank you

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Highly Recommended

Interesting, practical content for anyone trying to promote or sell a product, service or idea.

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Brilliant

great book, really imformative... I now understand what makes things go viral, or I should say Contagious...

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  • Francis West
  • 26-02-2016

Brilliant

So much learning in this book. Recommend it to all IT company owners. A must read.

3 of 3 people found this review helpful

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  • N. Moyo
  • 25-06-2018

A lot of Aha! moments

I really enjoyed listening. many moments i found myself engrossed as he unfolded reasons behind why we act like sheep sometimes. so many Aha! moments in particular to the growth of certain brands.

1 of 1 people found this review helpful

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  • finch76
  • 30-09-2015

Practical

Liked that the examples are practical.
Easy to follow. Very interesting, that they are memorable!

1 of 1 people found this review helpful

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  • jermaine
  • 11-08-2015

GREAT!

some very insightful information, would definitely recommend for any one who is attempting to generate exposure Dorset their products.

1 of 1 people found this review helpful

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  • Russell tolliday
  • 14-06-2015

Amazing! Essential for entrepreneurs!

This book is incredible, if you're running your own business or trying to promote anything you HAVE to read this book.

It starts with laying the terminology that will be used in the book and then builds and builds with examples that you can apply to your project straight away.

Also it's so enjoyable and interesting, I listened effortlessly and enjoyed every second. A must must read!

3 of 4 people found this review helpful

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  • Ben
  • 01-04-2015

Few points made

although seemingly interesting throughout listening, in hindsight very few points are really highlighted, and of those most are not original insights

1 of 1 people found this review helpful

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  • Alex M
  • 16-04-2015

Refreshing

Contagious stood out for me. I've read a tonne of books, often left disappointed with the rehashed content. Contagious has modern and interesting examples and gives a practical recipe for giving your idea every chance of success, all whilst keeping it simple. Well worth the money. Enjoy!

2 of 3 people found this review helpful

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  • Daniel Harrison
  • 12-12-2018

Practical and applicable content

Can’t wait to implement some of the key points of this book into my marketing.

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  • MR N.
  • 23-11-2018

Loved this book listening again

Highly recommend these books before you listen to this book -
Malcolm Galdwells - Tipping point.
Made to Stick
And ideally (but it is heavy) Robert Caldini - Influence.....

Then this book will give you the amazing house on a great foundation....

Moony Victoire-Nijjar
PS I will use this book to help with getting My SOS Family Emergency SOS app to be as contagious as I know it has been for me and others.....

creating and connecting communities - even if they don’t know they need it or say they want it...
That’s my love from me to you.....

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  • Melanie
  • 11-10-2018

Excellent

I loved this book. I have created lots if ideas as a result of using it as a guide... let's see if it makes sales better!