Showing results by narrator "Keith Nobbs" in All Categories

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

A bag of chips. That's all 16-year-old Rashad is looking for. What he finds instead is a fist-happy cop, Paul, who mistakes Rashad for a shoplifter, mistakes Rashad's pleadings that he's stolen nothing for belligerence, mistakes Rashad's every flinch at every punch the cop throws as further resistance and refusal to stay still as ordered. But how can you stay still when someone is pounding your face into the pavement?

She could save the world - or destroy it. Sixteen-year-old Evangeline 'Evie' Greene leads a charmed life, until she begins experiencing horrifying hallucinations. When an apocalyptic event decimates her Louisiana hometown, Evie realizes her hallucinations were actually visions of the future - and they're still happening. Fighting for her life and desperate for answers, she must turn to her wrong-side-of-the-bayou classmate: Jack Deveaux. But she can't do either alone.

Ted Hammond loves a good mystery, and in the spring of his fifth-grade year, he's working on a big one. How can his school in the little town of Plattsford stay open next year if there are going to be only five students? Out here on the Great Plains, in western Nebraska, everyone understands that if you lose the school, you lose the town.

Alice Mayfair, 12 years old, slips through the world unseen and unnoticed. Ignored by her family and shipped off to her eighth boarding school, Alice would like a friend. And when she rescues Millie Maximus from drowning in a lake one day, she finds one. But Millie is a Bigfoot, part of a clan who dwells deep in the woods. Most Bigfoots believe that people - NoFurs, as they call them - are dangerous, yet Millie is fascinated with the NoFur world. She is convinced that humans will appreciate all the things about her that her Bigfoot tribe does not.

Twelve-year-old Alice Mayfair has a secret. She's not human. But who - or what - is she? While Alice goes in search of her past, her best friend, Millie Maximus, a tiny Bigfoot with a big voice, prepares for her future. Together, they plan to sneak off to New York City, where Millie hopes to audition for The Next Stage, the TV show she's sure will rocket her to stardom and free her from the suffocating expectations of her tribe.

What would happen if the noisiest, most talkative class of 5th graders in history dared each other not to talk for 48 hours? This is the premise Andrew Clements explores in one of his most compelling stories yet.

Michael, Taylor, Ostin, and the rest of the Electroclan head to China in search of a girl who may have discovered why Michael and his friends became electric. Her name is Lin Julung, or Jade Dragon, and she’s a child prodigy with an IQ higher than Einstein's - and Ostin’s. But Hatch gets to her first, and the Elgen are holding her prisoner in their Taiwan Starxource plant. Now the Voice wants Michael and the Electroclan to go to Taiwan and free her before Hatch can realize his dreams of an army of electric children.

The Grayson twins are moving to a new town. Again. Although it's a drag to be constantly mistaken for each other, in truth, during those first days at a new school, there's nothing better than having a twin brother there with you. But on day one of sixth grade, Ray stays home sick, and Jay is on his own. No big deal.

Sal Giunta was just a regular kid from Iowa when he enlisted in the army to figure out what to do with his life. He never thought that a few tours of duty later, he would be the first living person since the Vietnam War to be awarded the esteemed Medal of Honor.

Marcus is an agent of the Library - a place filled with tales that don't have an ending. Mysteries that won't be solved until Marcus and his friends Theo and Lu step in to finish them. Before it's too late. Because mysterious accidents are disturbing a middle school in Massachusetts. Windows shatter for no reason. Bleachers collapse at a pep rally. Most of the students think they're just having a string of bad luck, but Marcus suspects something a lot more dangerous. Something like witchcraft. When the black moon rises, this story must come to an end...one way or another.

There's a place beyond this world, beyond the land of the living, where ghosts go to write their unfinished stories - stories that ended too soon. It's a place for unexplained phenomena: mysteries that have never been solved, spirits that have never been laid to rest. And there's only one way in or out. It's called the Library, and you can get there with a special key. But beware! Don't start a story you can't finish. Because in this library, the stories you can't finish just might finish you.

Last spring Teddy's life changed for the better. He started working out and shaping up and even earned a spot on the Walton baseball team, and with the team he went all the way to the Little League World Series. But the best things to come out of that season were his friendships with Jack, Cassie, and Gus and the confidence to finally try out for the sport he really loves - football. So when eighth grade begins, Teddy couldn't be more psyched.

Christmas is coming and Marty and his rescued pup, Shiloh, are sure glad about that - for their town is low on love and understanding, and they hope that the joy of the holiday will bring with it the generosity of spirit that's so lacking. It's been a year since Marty Preston rescued Shiloh from Judd Travers and his cruel ways, and since then, Marty and Shiloh have been inseparable. Anywhere Marty goes, the beagle's at his side, and Marty couldn't be happier about that. Even Judd has been working to improve his reputation.

Jack Callahan is the star of his baseball team and sixth grade is supposed to be his year. Undefeated season. Records shattered. Little League World Series. The works. That is, until he up and quits. Jack's best friend Gus can't understand how Jack could leave a game that means more to them than anything else. But Jack is done. It's a year of change.

Alton Barnes loves maps. He's loved them ever since he was little, and not just for the geography. Because maps contain more information than just locations, and that's why he likes to draw maps as well as read them. Regular "point A to point B" ones, sure, but also maps that explain a whole lot more - like what he really thinks about his friends. And teachers. Even the principal. So when Alton's maps are stolen from his locker, there's serious trouble on the horizon - and he'll need some mad cartographic skills to escape it.

Benjamin Pratt and his friends Jill and Robert are determined to save their school from destruction. But just when it seems they’ve finally gotten the upper hand over that awful Janitor Lyman, they’re caught completely off guard by his next move: Lyman has called in reinforcements, and suddenly Benjamin, Jill, and Robert find themselves dodging not one evil janitor, but two. That’s right: Lyman’s got himself a partner. And it quickly becomes clear that Wally, the new guy, is even more corrupt and menacing than Lyman.

Benjamin Pratt’s school is about to become the site of a new amusement park. It sounds like a dream come true! But lately, Ben has been wondering if he’s going to like an amusement park in the middle of his town—with all the buses and traffic and eight-dollar slices of pizza. It’s going to change everything. And, Ben is not so big on all the new changes in his life....

The ocean rose, swallowing up the lowlands. Earthquakes shattered the continents, toppling entire regions into the rising water. Now, humans live packed into stack cities. The only ones with any space of their own are those who live on the ocean floor, the Dark Life. Ty has spent his whole life living deep undersea, helping his family farm the ocean floor.