Showing results by narrator "Keith Nobbs" in All Categories

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

She could save the world - or destroy it. Sixteen-year-old Evangeline 'Evie' Greene leads a charmed life, until she begins experiencing horrifying hallucinations. When an apocalyptic event decimates her Louisiana hometown, Evie realizes her hallucinations were actually visions of the future - and they're still happening. Fighting for her life and desperate for answers, she must turn to her wrong-side-of-the-bayou classmate: Jack Deveaux. But she can't do either alone.

From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

Michael, Taylor, Ostin, and the rest of the Electroclan head to China in search of a girl who may have discovered why Michael and his friends became electric. Her name is Lin Julung, or Jade Dragon, and she’s a child prodigy with an IQ higher than Einstein's - and Ostin’s. But Hatch gets to her first, and the Elgen are holding her prisoner in their Taiwan Starxource plant. Now the Voice wants Michael and the Electroclan to go to Taiwan and free her before Hatch can realize his dreams of an army of electric children.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

Benjamin Pratt’s school is about to become the site of a new amusement park. It sounds like a dream come true! But lately, Ben has been wondering if he’s going to like an amusement park in the middle of his town—with all the buses and traffic and eight-dollar slices of pizza. It’s going to change everything. And, Ben is not so big on all the new changes in his life....

Somewhere in North Dakota, there is a town called Owl that isn't there. Disco is over, but punk never happened. They don't have cable. They don't really have pop culture, unless you count grain prices and alcoholism. People work hard and then they die. They hate the government and impregnate teenage girls. But that's not nearly as awful as it sounds; in fact, sometimes it's perfect.

He really just likes to liven things up at school -- and he's always had plenty of great ideas. When Nick learns some interesting information about how words are created, suddenly he's got the inspiration for his best plan ever: the frindle. Who says a pen has to be called a pen? Why not call it a frindle? Things begin innocently enough as Nick gets his friends to use the new word. Then other people in town start saying frindle. Soon the school is in an uproar, and Nick has become a local hero.

What would happen if the noisiest, most talkative class of 5th graders in history dared each other not to talk for 48 hours? This is the premise Andrew Clements explores in one of his most compelling stories yet.

Sal Giunta was just a regular kid from Iowa when he enlisted in the army to figure out what to do with his life. He never thought that a few tours of duty later, he would be the first living person since the Vietnam War to be awarded the esteemed Medal of Honor.

In Eating the Dinosaur, Klosterman is more entertaining and incisive than ever. Whether he's dissecting the boredom of voyeurism, the reason why music fan's inevitably hate their favorite band's latest album, or why we love watching can't-miss superstars fail spectacularly, Klosterman remains obsessed with the relationship between expectation, reality, and living history. It's amateur anthropology for the present tense, and sometimes it's incredibly funny.

A bag of chips. That's all 16-year-old Rashad is looking for. What he finds instead is a fist-happy cop, Paul, who mistakes Rashad for a shoplifter, mistakes Rashad's pleadings that he's stolen nothing for belligerence, mistakes Rashad's every flinch at every punch the cop throws as further resistance and refusal to stay still as ordered. But how can you stay still when someone is pounding your face into the pavement?

Alton Barnes loves maps. He's loved them ever since he was little, and not just for the geography. Because maps contain more information than just locations, and that's why he likes to draw maps as well as read them. Regular "point A to point B" ones, sure, but also maps that explain a whole lot more - like what he really thinks about his friends. And teachers. Even the principal. So when Alton's maps are stolen from his locker, there's serious trouble on the horizon - and he'll need some mad cartographic skills to escape it.

Trapped in a world where magic is powerful and dreams are real, Cole's epic adventure comes to a close in book five of the New York Times best-selling "fanciful, action-packed adventure" series (Publishers Weekly), from the author of the Fablehaven and Beyonders series. Cole and his friends are pushed to the limit in this finale to the best-selling Five Kingdoms series. Will they finally be able to restore magic to the world of the Outskirts and find their way back home?

Alice Mayfair, 12 years old, slips through the world unseen and unnoticed. Ignored by her family and shipped off to her eighth boarding school, Alice would like a friend. And when she rescues Millie Maximus from drowning in a lake one day, she finds one. But Millie is a Bigfoot, part of a clan who dwells deep in the woods. Most Bigfoots believe that people - NoFurs, as they call them - are dangerous, yet Millie is fascinated with the NoFur world. She is convinced that humans will appreciate all the things about her that her Bigfoot tribe does not.

Ted Hammond loves a good mystery, and in the spring of his fifth-grade year, he's working on a big one. How can his school in the little town of Plattsford stay open next year if there are going to be only five students? Out here on the Great Plains, in western Nebraska, everyone understands that if you lose the school, you lose the town.

Alice Mayfair, Millie Maximus, Jessica Jarvis, and Jeremy Bigelow face their biggest challenge yet when exposure of the sacred, secret world is threatened by a determined foe, someone with a very personal reason to want revenge against the creatures who call themselves the Yare. The fate of the tribe and its members’ right to live out peacefully in the open is at stake. Impossible decisions are made, friendships are threatened, secrets are revealed, and tremendous courage is required. Alice, her friends, and her frenemies will have to work together.

Josh Willet is a techie, a serious gamer. Which is why Josh and his friends can’t stand Mr. N’s ELA class; it’s a strict no-tech zone. Mr. N makes them write everything out by hand, he won’t use a Smartboard, and he’s obsessed with some hundred-year-old grammar book. Then Josh discovers a secret; turns out Mr. N's been keeping a lot more than technology from his students! Together with his best friend Vanessa, and using all the computer skills they’ve got, Josh is determined to solve the mystery of Mr. N’s past. And maybe get some screentime back, too?

How much do you have to give up to find yourself? When Pete first sets eyes on the Man, he's convinced he's an axe murderer. But at the revival meeting, Pete discovers that the Man is actually a savior of souls, and Pete has been waiting all his life to be saved.

It's not something Pete's parents can understand. Certainly his best friend, Rufus, an avowed atheist, doesn't understand. But Pete knows he can't imagine life without the Man.