Marketing

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings....

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems....

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage....

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice....

Using a simple five-step approach, best-selling author and digital-marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multimillion-dollar businesses....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. But only if you know how to get it into the hands of the people whose lives you have been called to change....

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data....

There are laws of nature, so why shouldn’t there be laws of marketing....

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention....

Challenging everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed by creating "blue oceans" of untapped new market spaces....

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground....

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

Love Think & Grow Rich? Then get this Mega Audio Pack....

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

The Four Year Career is Richard Brooke's newly updated, essential guide to network marketing....

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how....

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?....

A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry....

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....

What does your name attract? How much fortune, fame, and career advancement have you achieved?...

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels....

The 22 Immutable Laws of Marketing can mean the difference between success or failure for your....

Author Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business....

If you are trying to find a book that contains all the knowledge needed to get you started with social media marketing, you’re in the right place....

I will reveal to you the systems adopted by influencers that I followed personally. In this book, as well as giving technical notions, I will let you know which mental attitude you will have, I will talk to you as if you were talking to a friend, and I will be very transparent with you....

This audiobook provides evidence-based answers to the key questions asked by marketers every day....