Marketing

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data....

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing: a massive money-making scam and radical political conspiracy that has remade American society.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

This audiobook provides evidence-based answers to the key questions asked by marketers every day....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them.

The Four Year Career is Richard Brooke's newly updated, essential guide to network marketing....

Magnetic Marketing is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

Upgrade your sales process by plugging into the new power of artificial intelligence. Anthony Iannarino and Jeb Blount, the world's most prolific sales book authors and trainers, have come together to transform how you navigate the sales process by helping you plug into artificial intelligence.

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader....

Fenton and Waltz, authors of the best-selling book, Go for No! and Ray Higdon, founder of one of the fastest growing network marketing training companies today, have teamed up to create....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

Public Relations for Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond.

Ob neue Technologien, Sneaker oder das Nachbarschaftscafé – oft scheitern großartige Ideen trotz erheblicher Investitionen an fehlendem Feinschliff oder mangelnder Kundenresonanz. Doch mit den richtigen Methoden kann aus jeder Idee ein Markterfolg werden.

16人の優れたマーケッターが明かすヒットの舞台裏＆マーケティングの考え方【著書累計35万部】　自身もトップマーケッターであり、上場企業経営者でもある木下勝寿がトップマーケッター16人を徹底インタビュー！ これ一

Toti marketerii spun povesti! Iar când o fac așa cum trebuie, îi credem. Și dacă îl ascultăm pe Seth Godin, adevărații marketeri nu vorbesc despre date tehnice, nici măcar despre beneficii. Dimpotrivă, ei spun o poveste – una în care vrem să credem, indiferent dacă are sau nu legătură cu realitatea. Marketerii dau greș atunci când joacă murdar și sunt egoiști, după cum o dovedesc telemarketerii, companiile producătoare de țigarete și politicienii corupți. Ai grijă: dacă povestea ta nu este autentică, vei încălca limita dintre iluzie și fraudă!

Bernhard Fischer-Appelts neuestes (Hör-)Buch enthüllt die modernsten Mechanismen des Brandings und entwickelt eine Denkweise zu Marken, die über das übliche Werberlatein weit hinausgeht und die signalhafte Wirkung von Marken in den Mittelpunkt stellt. Mit praktischen Werkzeugen ausgestattet, ermöglicht das (Hör-)Buch, die affektiven Aspekte und die gesellschaftlich-kulturellen Kontexte einer Marke zu erkennen, zu verstehen und strategisch zu nutzen.

3-2-1 Launch: Your Guide to Podcasting for Talent Development Podcasting isn’t just for true crime junkies and comedy fans—it’s also one of the most powerful ways to educate, inspire, and engage. But how do you go from “I should start a podcast” to actually hitting record (without spiraling into an internet rabbit hole about microphones and editing software)?

Working with big-budget, larger clients can make many of your business problems go away - FAST! The vast majority of businesses, however, don't have an on-going sales and marketing program to regularly attract and land larger clients. Let alone, a program that works while you sleep. But that can all change. By implementing the steps in Landing Whales you will be able to embed a proven process to build relationships with larger clients on-demand and at scale. Which enables you to grow your revenue, your profit, and your income in less time and with less stress.

Si tu negocio no está generando los resultados que esperas, no siempre se trata de vender más, sino de hacerlo de manera más eficiente. El caos no escala, pero los sistemas sí. "Revenue Operations: Convierte tus Procesos en Ganancias" es la guía práctica que te ayudará a estructurar tu operación para que cada venta se convierta en crecimiento real y sostenible.

Are you an excavation or septic contractor trying to grow your business but tired of guessing what works online? You’re not alone. In an industry dominated by boots-on-the-ground hard work, most digital marketing advice completely misses the mark. This book changes that. Written specifically for excavation and septic contractors, this is the first comprehensive playbook that breaks down how to attract high-quality leads, build a local brand, and scale your revenue—without wasting money on bad lead vendors or generic marketing agencies.

Barnaby Wynter has been developing his acclaimed Brand Bucket® marketing approach for over 20 years, helping his clients around the world to consistently turn potential customers into long-term customers. The approach turned out to be so successful that it has since been rolled out and applied to over 470 businesses and organisations worldwide.

In The Perfect Launch System, Jon LaClare—founder of Harvest Growth and marketing veteran behind household names like OxiClean and Nabisco’s 100-Calorie Packs—pulls back the curtain on the proven launch formula that has helped hundreds of products generate more than $2 billion in total revenue. Whether you’re an inventor with a brand-new product, a seasoned entrepreneur, or a marketer looking to scale a business, this book gives you a step-by-step blueprint for launching marketing campaigns — smarter, faster, and more profitably.

Are you passionate about kombucha and ready to turn your enthusiasm into a thriving business? Starting a kombucha brewing business can be a rewarding and lucrative venture, but it requires careful planning, knowledge, and dedication to get it right. Kombucha Enterprise is your comprehensive guide to launching your own kombucha brand with confidence. From understanding the fermentation basics to developing unique flavors and scaling your operations, this book covers all aspects needed to dive into the booming kombucha industry.

Every day, you're selling a story, whether you realize it or not. To your customers. Your team. Your family. And most of all, to yourself. That story drives every decision you make. It fuels your momentum or feeds your excuses. Get the story wrong, and you stay stuck. Get it right, and success becomes inevitable. Here's the kicker: You don't need more hustle. You need a better story. In I Think I Swallowed an Elephant, two-time New York Times bestselling authors Bryan and Jeffrey Eisenberg reveal how to shift your inner narrative and build systems that create results without burnout.

If You Could Build an AI Star Without Showing Your Face, Would You? Imagine creating an AI influencer that grows your brand, generates income, and captivates audiences – all while you stay behind the scenes. This audiobook guides you through crafting lifelike AI influencers that dominate social media, drive sales, and capture attention. Build a virtual star that never tires, never takes breaks, and never asks for a raise. What You'll Discover: • How to launch your first AI influencer quickly – no tech skills required.

El marketing no es magia. Es estrategia. Maestría en Marketing Estratégico es una guía clara, directa y sin relleno para emprendedores que buscan resultados reales. Aquí no encontrarás teorías vacías ni fórmulas milagrosas, sino un sistema estructurado que puedes aplicar desde hoy para diferenciarte, posicionarte y vender con propósito. Descubre cómo entender a tu cliente real, diseñar ofertas irresistibles, crear mensajes que conectan y construir un ecosistema de marketing que funcione en la vida real.

This book is for HR leaders, talent acquisition professionals, marketing and communications experts, and C-suite executives who know that talent is their greatest competitive advantage—but struggle to turn that into a brand that actually attracts and retains top performers. If you want to turn your employer brand into a strategic business asset, this book is for you. If you need a clear roadmap to cut through the noise and create real impact, this book is for you. If you’re ready to ditch short-term campaigns and build a brand that works long-term, this book is for you.

يكشف هذا الكتاب الاختلافات الجوهرية بين التسويق للخدمات والمنتجات، ويحدد الإستراتيجية التي تركز على الخدمة للتخطيط لعملك التجاري، وإقناع عملائك المحتملين، والارتباط بعملائك.

From Saul Colt, the smartest man in the world and the actual brains behind some of the most unforgettable, conversation-starting campaigns of the last two decades, comes The Only Creative Process That Matters. This isn’t another “how to go viral” BS handbook. It’s a raw, laugh-out-loud, wildly actionable roadmap to building unforgettable marketing using two deceptively simple frameworks: WoMBAT (What Might Be All The…) and Laugh/Think/Cry.

Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable.