Get Your Free Audiobook

Non-member price: $27.85

After 30 days, Audible is $16.45/mo. Cancel anytime.

Publisher's Summary

Unleash a killer combination of old and new sales strategies.

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?

Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today's new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to:

  • Do deep-dive research into social
  • Locate leverage points that matter
  • Secure decision-maker meetings
  • Earn executive engagement
  • Build a knockout, online brand
  • Nurture a network that helps you thrive
  • Profit from referrals
  • Publish insights that set you apart and steer the agenda
  • Employ an efficient, lethal library of scripts and templates
  • And much, much more

Want to wildly exceed your quota? Combo Prospecting is a potent playbook that will pack your pipeline and turn you into a selling champ.

©2018 Tony J. Hughes (P)2017 Brilliance Publishing, Inc., all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York

What listeners say about Combo Prospecting

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    18
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    17
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    15
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Blew my Mind and Changed my Business!

The further I got into this book, the more I heard the words, the more I realised the power. Combo Prospecting has completely changed the way we prospect and sell. The old, "One, Two" followed by a hook - the "Triple" is a game-changer. The message is clear. I'm not going to drop it all here as a spoiler but suffice it to say, if you are in sales (let's face it -we all are in one way or another), if you are a business owner, you need to read this. I even got my DAUGHTERS to read this book! Simple yet insightful messaging - Executable processes - Effective Systems. This book has just pushed another one out of my top ten lifetime reads.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great listen

Loved it, this explains why some sales people push the envelope, stand out from the crowd. resist the push back from collegues and managers

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

All about the numbers

This was a bit difficult to listen to. The sales approach is all about the numbers, so probably best fits with a highly transactional B2B sales situation rather than a strategic, long-term client situation.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A must listen!

Probably one of the best books I have heard yet on b2b selling strategies and prospecting. Actually gives you solid practical advice that is useable, this needs to be higher on the sales book list and reviews. Highly recommended

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Rod
  • 09-09-2018

Superb

As a managing director, it was great to hear Tony’s insights into what it takes to play at the highest level. A fantastic call to action to all sales professionals, CXOs and business owners to become one of the greats - and packed with the strategies to do just that!!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Sales Simplified

What a great book. It outlines a simple program to help you get more sales. This book would be great for the beginner or someone who wants to get to the next level. Tony has done a great job in showing how using the tools available in combo increases the success rate of moving leads to prospects and then onto sales.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Inspiring , grounded and direct ! Brilliant

A grounded no BS sales book . Much wisdom and experience by a legendary veteran . Inspiring !

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Lots of excellent information

So many good new ideas, techniques and technology to help professional sellers. A must read for anyone in enterprise sales

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Holy crap!!! This book is incredible... must read

What did you like most about Combo Prospecting?

Hard-hitting truth and practical advice on what it takes to succeed in sales

What did you like best about this story?

Fast paced. practical tips you can implement

Which scene did you most enjoy?

Hottest one at the bar... very funny and so true.

Was this a book you wanted to listen to all in one sitting?

Yes!!!!

Any additional comments?

Everyone in sales should read this. Solves the #1 problem everyone in sales has... not enough sales opportunities.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Andrew Cooke
  • Andrew Cooke
  • 23-05-2019

Some gems in here, but don't expect coherence

I love Tony's work, and the core of this audio book is excellent. The performance is fine too. However the writing style is challenging to listen to. The back-to-back metaphors and verbal cliches make me cringe. The content feels like it was compiled from a bunch of blog posts so there is a lot of repetition, and a lack of structure. My advice? Get the physical book so you can bookmark the key bits and skim over the chaff.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 21-03-2019

A book perfect for the current world

The narration is excellent, extremely good book I liked the insights and look forward to implementing the actions

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 04-04-2018

Excellent Book

Would you consider the audio edition of Combo Prospecting to be better than the print version?

Did not read the print version.

What was one of the most memorable moments of Combo Prospecting?

Using the "one-two" punch and the fact that the phone is still relevant.

Which character – as performed by Simon Mattacks – was your favorite?

NA

Was this a book you wanted to listen to all in one sitting?

I listened to most of it on a 7 hour road trip.

Any additional comments?

Excellent book and content. It de-mystifies the sales process and is a great guide for sales success.

1 person found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Tom Carroll
  • Tom Carroll
  • 24-02-2018

Helpful, Current New Business Prospecting Read

I've been in sales for over 20 years and this book was well worth the time to read. It is very current and gives helpful, specific tactics to use for successful prospecting, including technology suggestions and communication strategies. Great book!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Chris Quinn
  • Chris Quinn
  • 03-10-2020

On Point

👉Great read for anyone that’s serious about sharpening the saw and becoming an elite sales athletes -must read.🙏 In addition to so many pearls of knowledge he also shares other books that you need to read. ✅👍🎯

  • Overall
    3 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for Jorge Lizana aguirre
  • Jorge Lizana aguirre
  • 02-05-2020

Some useful content but complete lack of structure

It provide some useful content and insight from several key books on Sales Prospecting and good summary of tools available to help. The book however lacks completely of a structure and narrative sense... It continues to jump over the same things once and again without a clear logic on how to tell and get deeper on them. I ended-up with several disorganised advices and examples, some of them quite useful. I found It OK as complementary book for Sales Prospecting, although I won't recommend to go for It if you are looking to get a single book on this subject.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Mr. Chris
  • Mr. Chris
  • 29-03-2019

Best Sales Book

I never write reviews... But this book was so good that I had to. To sum it up, it gives practical guidance that dramatically changed the way prospects responded to me overnight. It was such a dramatic shift - if you are in sales get this book and the supporting resources he suggests.

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Scott61
  • Scott61
  • 26-03-2019

Compelling

Not sure where or how I learned about Tony Hughes. It seems he may have simply showed up in my LIn feed - for several weeks in a row. Nevertheless, I found his prospecting strategy to be compelling and probably challenging. And, certainly worth emulating. The book incorporated the Tom Hopkins theory - "Repitition is the motherhood of learning." Mr. Hughes is consistent and repeats his mantras frequently. Not a negative - but it does become redundant after the third time. What I would have liked more was depth around LIn Sales Navigator. One of his "must have tools". A "triple" (combo) in under 2 minutes is hard. I know because I tried and timed myself before listening to this book. Nevertheless, the next step for me is to buy the book (Kindle version) and see if I can get more from the written word on a second pass. If you're in sales, sell complex solutions and are looking for another and probably a better way to achieve your goals, this book is absolutely worth reading.

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Jonathan
  • Jonathan
  • 19-03-2019

Excellent book with a few nuggets hear and there

I thought it was a great book and learn a few things to incorporate into my selling process. The author does a really good job of drilling in his main points and concepts. He covers LinkedIn Navigator techniques like no other author.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for karim
  • karim
  • 24-02-2019

Its the ultimate prospecting guide

importance of prospecting. how to conduct combo prospecting. opening is the new closing, its a life changer in sales

In the spirit of reconciliation, Audible Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.