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Combo Prospecting

The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales

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Combo Prospecting

By: Tony J. Hughes
Narrated by: Simon Mattacks
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About this listen

Unleash a killer combination of old and new sales strategies.

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?

Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today's new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to:

  • Do deep-dive research into social
  • Locate leverage points that matter
  • Secure decision-maker meetings
  • Earn executive engagement
  • Build a knockout, online brand
  • Nurture a network that helps you thrive
  • Profit from referrals
  • Publish insights that set you apart and steer the agenda
  • Employ an efficient, lethal library of scripts and templates
  • And much, much more

Want to wildly exceed your quota? Combo Prospecting is a potent playbook that will pack your pipeline and turn you into a selling champ.

©2018 Tony J. Hughes (P)2017 Brilliance Publishing, Inc., all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York Business Development Business Development & Entrepreneurship Forecasting & Strategic Planning Management & Leadership Marketing Marketing & Sales Sales & Selling Business Management Technology
All stars
Most relevant
Loved it, this explains why some sales people push the envelope, stand out from the crowd. resist the push back from collegues and managers

Great listen

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So many good new ideas, techniques and technology to help professional sellers. A must read for anyone in enterprise sales

Lots of excellent information

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Excellent alignment of strategy and tactics to tackle obstacles and challenges in nowadays competitive market. Not about to how big is your company marketing presence but how strong your personal brand can impact the messaging and win more deals.

Combo Prospecting

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Probably one of the best books I have heard yet on b2b selling strategies and prospecting. Actually gives you solid practical advice that is useable, this needs to be higher on the sales book list and reviews. Highly recommended

A must listen!

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The further I got into this book, the more I heard the words, the more I realised the power. Combo Prospecting has completely changed the way we prospect and sell. The old, "One, Two" followed by a hook - the "Triple" is a game-changer. The message is clear. I'm not going to drop it all here as a spoiler but suffice it to say, if you are in sales (let's face it -we all are in one way or another), if you are a business owner, you need to read this. I even got my DAUGHTERS to read this book!

Simple yet insightful messaging - Executable processes - Effective Systems.

This book has just pushed another one out of my top ten lifetime reads.

Blew my Mind and Changed my Business!

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As a managing director, it was great to hear Tony’s insights into what it takes to play at the highest level. A fantastic call to action to all sales professionals, CXOs and business owners to become one of the greats - and packed with the strategies to do just that!!

Superb

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A grounded no BS sales book . Much wisdom and experience by a legendary veteran . Inspiring !

Inspiring , grounded and direct ! Brilliant

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What a great book. It outlines a simple program to help you get more sales. This book would be great for the beginner or someone who wants to get to the next level. Tony has done a great job in showing how using the tools available in combo increases the success rate of moving leads to prospects and then onto sales.

Sales Simplified

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This was a bit difficult to listen to. The sales approach is all about the numbers, so probably best fits with a highly transactional B2B sales situation rather than a strategic, long-term client situation.

All about the numbers

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