Advertising Marketing
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Release date: 29-12-2020
- Language: English
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy....
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- By: Dan S. Kennedy
- Narrated by: Mike Lenz
- Length: 6 hrs and 15 mins
- Unabridged
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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.
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Great marketing book
- By Andrew Henderson on 16-06-2020
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- Narrated by: Mike Lenz
- Series: No B.S.
- Length: 6 hrs and 15 mins
- Release date: 26-11-2019
- Language: English
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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works....
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Admen, Mad Men, and the Real World of Advertising
- Essential Lessons for Business and Life
- By: Dave Marinaccio
- Narrated by: Fleet Cooper
- Length: 5 hrs and 5 mins
- Unabridged
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Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
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Admen, Mad Men, and the Real World of Advertising
- Essential Lessons for Business and Life
- Narrated by: Fleet Cooper
- Length: 5 hrs and 5 mins
- Release date: 04-11-2015
- Language: English
- A best-selling author and advertising veteran shares a life's lessons from the ad trade....
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The Advertising Effect
- By: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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I stumbled across this and liked it immediately!
- By Kindle Customer on 12-04-2022
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release date: 16-09-2014
- Language: English
- In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe....
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Propaganda
- By: Edward Bernays, Mark Crispin Miller - introduction
- Narrated by: Grover Gardner
- Length: 4 hrs and 42 mins
- Unabridged
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A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".
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old ideas for a new world
- By stuart hearn on 14-09-2021
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Propaganda
- Narrated by: Grover Gardner
- Length: 4 hrs and 42 mins
- Release date: 25-07-2017
- Language: English
- A seminal and controversial figure in the history of political thought and public relations....
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Scientific Advertising
- By: Claude C. Hopkins
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Unabridged
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This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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Scientific Advertising
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Release date: 25-09-2017
- Language: English
- After listening to this audiobook you'll never waste money on ineffective advertising again....
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- By: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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love the book, simple but keep an open mind before
- By Blake on 07-02-2023
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Release date: 06-08-2019
- Language: English
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy....
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They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- By: Marcus Sheridan
- Narrated by: Marcus Sheridan
- Length: 9 hrs and 32 mins
- Unabridged
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They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
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Good content. terrible narration
- By Russ Stephens on 05-02-2024
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They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- Narrated by: Marcus Sheridan
- Length: 9 hrs and 32 mins
- Release date: 24-12-2019
- Language: English
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In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have....
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- By: Dan Lok
- Narrated by: Dan Lok
- Length: 3 hrs and 34 mins
- Unabridged
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Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
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Fake guru stuff
- By Mo on 03-09-2021
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- Narrated by: Dan Lok
- Length: 3 hrs and 34 mins
- Release date: 13-12-2016
- Language: English
- As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect....
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The Art of Closing the Sale
- The Key to Making More Money Faster in the World of Professional Selling
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 4 hrs and 26 mins
- Unabridged
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The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.
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Nice book
- By FARAH on 23-07-2023
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The Art of Closing the Sale
- The Key to Making More Money Faster in the World of Professional Selling
- Narrated by: Brian Tracy
- Length: 4 hrs and 26 mins
- Release date: 07-05-2010
- Language: English
- Brian Tracy will help you master the art of closing the deal....
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing.
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing and Advertising
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Release date: 05-12-2023
- Language: English
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Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business....
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
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I LOVE Seth but...
- By Jaryd on 06-03-2019
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release date: 13-11-2018
- Language: English
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package....
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Good Book - Worth Reading / Listening
- By Nagaraju Dorasala Subbaraidu on 08-05-2024
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Release date: 20-08-2023
- Language: English
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....
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No B.S. Guide to Direct Response Social Media Marketing (2nd Edition)
- No B.S. Series
- By: Dan S. Kennedy, Kim Walsh Phillips
- Narrated by: James Romick
- Length: 7 hrs and 31 mins
- Unabridged
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Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.
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No B.S. Guide to Direct Response Social Media Marketing (2nd Edition)
- No B.S. Series
- Narrated by: James Romick
- Series: No B.S.
- Length: 7 hrs and 31 mins
- Release date: 30-06-2020
- Language: English
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Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire....
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- By: Dan S. Kennedy, Forrest Walden - contributor, Jim Cavale - contributor
- Narrated by: Stephen R. Thorne
- Length: 6 hrs and 37 mins
- Unabridged
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Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- Narrated by: Stephen R. Thorne
- Series: No B.S.
- Length: 6 hrs and 37 mins
- Release date: 30-10-2018
- Language: English
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Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment....
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 8 hrs and 49 mins
- Unabridged
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- Narrated by: Barry Abrams
- Length: 8 hrs and 49 mins
- Release date: 18-02-2020
- Language: English
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns....
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Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 48 mins
- Unabridged
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Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
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Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- Narrated by: John Jantsch
- Length: 7 hrs and 48 mins
- Release date: 14-11-2011
- Language: English
- Learn to make your small business marketing as simple, effective, and affordable as duct tape....
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Branding for Dummies, 2nd Edition
- By: Bill Chiaravalle, Barbara Findlay Schenck
- Narrated by: James Fouhey
- Length: 14 hrs and 38 mins
- Unabridged
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Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
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Branding for Dummies, 2nd Edition
- Narrated by: James Fouhey
- Length: 14 hrs and 38 mins
- Release date: 10-09-2019
- Language: English
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Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission....
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Differentiate or Die
- By: Jack Trout, Steve Rivkin
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged
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Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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Differentiate or Die
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Release date: 26-04-2002
- Language: English
- In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves...
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- By: Adam Morgan
- Narrated by: A. T. Chandler
- Length: 12 hrs and 4 mins
- Unabridged
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This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Narrated by: A. T. Chandler
- Length: 12 hrs and 4 mins
- Release date: 09-07-2020
- Language: English
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This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises....
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