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This Is Marketing

You Can’t Be Seen Until You Learn to See
Narrated by: Seth Godin
Length: 7 hrs and 2 mins
4.5 out of 5 stars (93 ratings)
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Publisher's Summary

Penguin presents the audiobook edition of This is Marketing, written and read by Seth Godin. 

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This audiobook teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This Is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

©2018 Seth Godin (P)2018 Penguin Books Ltd

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What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    69
  • 4 Stars
    17
  • 3 Stars
    4
  • 2 Stars
    1
  • 1 Stars
    2

Performance

  • 4.5 out of 5 stars
  • 5 Stars
    61
  • 4 Stars
    14
  • 3 Stars
    6
  • 2 Stars
    1
  • 1 Stars
    2

Story

  • 4.5 out of 5 stars
  • 5 Stars
    60
  • 4 Stars
    18
  • 3 Stars
    2
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Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Generous as always

I’m a fan of Seth’s work already, so this is a nice culmination of everything he’s done before.

The main emphasis I feel, is in its underlying spirit of generosity. Specifically, he encourages that characteristic from start to finish. This alone makes it different to other marketing books, including the many I expect Seth has read himself in coming up with his own take on it.

It’s rare that I ever get an audiobook on the day it comes out, but this time, I did. Perhaps this highlights Seth’s career path: be generous, and you’ll likely get some back in a truly natural way.

Thanks Seth. You made a ruckus.

4 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

collection of many ideas familiar to Seth fans

collection of many ideas familiar to Seth fans with a few new ones (at least to me) added in. a good place to start if you haven't read any of his stuff and still a good place for the rest of us

2 of 2 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

A tough listen

Yawn. I hope the book is an easier read than it is to listen. His voice sends me to sleep

4 of 5 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Tom
  • 16-01-2019

A fantastic introduction to the theory of marketin

Short and sweet, a nice high level overview of the uses of marketing, the mentality one should assume, and the various players in it. wouldn't have expected any more or less from Seth. You should read his blog as well.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Seth won't read this

It's an antidote to a world of cynical marketing. Read this if you need both a thought provoking map for modern marketing but also need to be given permission to do the important thing instead of the profitable popular time. Definitely with a listen!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

I like Seth but nothing new here

This book was a real let down, I like Seth's books normally but after listening to this for 7 hours I was left scratching my head - learned nothing new. I'm sure if you are new to marketing or have not listened to Seth before this would be a worthwhile listen.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

"People like us do things like this"

Seth gives a terrific insight into the main approaches and thought processes to build and implement marketing of your product or service. He narrates the book himself which adds another dimension. His voice is very easy to listen to and easy on the ear!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Wonderful book

Enjoyed every minute of this book. This is a Seth masterclass. If you are in anyway in sales, in business, then this really is a book for you.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Fascinating and brilliant

Listen to this if you’re in any form of business.. Learn about all aspects and views of marketing from a marketing master!

I’ve listened once purely to the audio. Now I’ve listened whilst reading along. And I’m going to listen whilst reading along again.

Fascinating insights into marketing and how it should be done.

  • Overall
    2 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars

Most boring narrator I've ever listened to

Before this I listened to Cashvertising and Johnny Hellers voice over was perfect. I don't care how much value is in this book, for a book about marketing which is supposed to be engaging, I couldn't get past the first hour because I was just so bored and uninterested.

Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 13-11-2018

Generous as always

I’m a fan of Seth’s work already, so this is a nice culmination of everything he’s done before.

The main emphasis I feel, is in its underlying spirit of generosity. Specifically, he encourages that characteristic from start to finish. This alone makes it different to other marketing books, including the many I expect Seth has read himself in coming up with his own take on it.

It’s rare that I ever get an audiobook on the day it comes out, but this time, I did. Perhaps this highlights Seth’s career path: be generous, and you’ll likely get some back in a truly natural way.

Thanks Seth. You made a ruckus.

4 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
  • Kindle Customer
  • 28-12-2018

collection of many ideas familiar to Seth fans

collection of many ideas familiar to Seth fans with a few new ones (at least to me) added in. a good place to start if you haven't read any of his stuff and still a good place for the rest of us

2 of 2 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
  • John Doe
  • 30-11-2018

A tough listen

Yawn. I hope the book is an easier read than it is to listen. His voice sends me to sleep

4 of 5 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Tom
  • 16-01-2019

A fantastic introduction to the theory of marketin

Short and sweet, a nice high level overview of the uses of marketing, the mentality one should assume, and the various players in it. wouldn't have expected any more or less from Seth. You should read his blog as well.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 08-01-2019

Seth won't read this

It's an antidote to a world of cynical marketing. Read this if you need both a thought provoking map for modern marketing but also need to be given permission to do the important thing instead of the profitable popular time. Definitely with a listen!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
  • Rob Faulkner
  • 02-01-2019

I like Seth but nothing new here

This book was a real let down, I like Seth's books normally but after listening to this for 7 hours I was left scratching my head - learned nothing new. I'm sure if you are new to marketing or have not listened to Seth before this would be a worthwhile listen.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
  • Eoin Delahunty
  • 30-12-2018

"People like us do things like this"

Seth gives a terrific insight into the main approaches and thought processes to build and implement marketing of your product or service. He narrates the book himself which adds another dimension. His voice is very easy to listen to and easy on the ear!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 29-12-2018

Wonderful book

Enjoyed every minute of this book. This is a Seth masterclass. If you are in anyway in sales, in business, then this really is a book for you.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Sharon
  • 24-12-2018

Fascinating and brilliant

Listen to this if you’re in any form of business.. Learn about all aspects and views of marketing from a marketing master!

I’ve listened once purely to the audio. Now I’ve listened whilst reading along. And I’m going to listen whilst reading along again.

Fascinating insights into marketing and how it should be done.

  • Overall
    2 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars
  • Dannycrawford1997
  • 19-12-2018

Most boring narrator I've ever listened to

Before this I listened to Cashvertising and Johnny Hellers voice over was perfect. I don't care how much value is in this book, for a book about marketing which is supposed to be engaging, I couldn't get past the first hour because I was just so bored and uninterested.

Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 13-11-2018

Generous as always

I’m a fan of Seth’s work already, so this is a nice culmination of everything he’s done before.

The main emphasis I feel, is in its underlying spirit of generosity. Specifically, he encourages that characteristic from start to finish. This alone makes it different to other marketing books, including the many I expect Seth has read himself in coming up with his own take on it.

It’s rare that I ever get an audiobook on the day it comes out, but this time, I did. Perhaps this highlights Seth’s career path: be generous, and you’ll likely get some back in a truly natural way.

Thanks Seth. You made a ruckus.

4 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
  • Kindle Customer
  • 28-12-2018

collection of many ideas familiar to Seth fans

collection of many ideas familiar to Seth fans with a few new ones (at least to me) added in. a good place to start if you haven't read any of his stuff and still a good place for the rest of us

2 of 2 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
  • John Doe
  • 30-11-2018

A tough listen

Yawn. I hope the book is an easier read than it is to listen. His voice sends me to sleep

4 of 5 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Tom
  • 16-01-2019

A fantastic introduction to the theory of marketin

Short and sweet, a nice high level overview of the uses of marketing, the mentality one should assume, and the various players in it. wouldn't have expected any more or less from Seth. You should read his blog as well.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 08-01-2019

Seth won't read this

It's an antidote to a world of cynical marketing. Read this if you need both a thought provoking map for modern marketing but also need to be given permission to do the important thing instead of the profitable popular time. Definitely with a listen!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
  • Rob Faulkner
  • 02-01-2019

I like Seth but nothing new here

This book was a real let down, I like Seth's books normally but after listening to this for 7 hours I was left scratching my head - learned nothing new. I'm sure if you are new to marketing or have not listened to Seth before this would be a worthwhile listen.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
  • Eoin Delahunty
  • 30-12-2018

"People like us do things like this"

Seth gives a terrific insight into the main approaches and thought processes to build and implement marketing of your product or service. He narrates the book himself which adds another dimension. His voice is very easy to listen to and easy on the ear!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 29-12-2018

Wonderful book

Enjoyed every minute of this book. This is a Seth masterclass. If you are in anyway in sales, in business, then this really is a book for you.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Sharon
  • 24-12-2018

Fascinating and brilliant

Listen to this if you’re in any form of business.. Learn about all aspects and views of marketing from a marketing master!

I’ve listened once purely to the audio. Now I’ve listened whilst reading along. And I’m going to listen whilst reading along again.

Fascinating insights into marketing and how it should be done.

  • Overall
    2 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars
  • Dannycrawford1997
  • 19-12-2018

Most boring narrator I've ever listened to

Before this I listened to Cashvertising and Johnny Hellers voice over was perfect. I don't care how much value is in this book, for a book about marketing which is supposed to be engaging, I couldn't get past the first hour because I was just so bored and uninterested.