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  • This Is Marketing

  • You Can’t Be Seen Until You Learn to See
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 7 hrs and 2 mins
  • 4.6 out of 5 stars (747 ratings)

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This Is Marketing

By: Seth Godin
Narrated by: Seth Godin
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Publisher's Summary

Brought to you by Penguin.

Narrated by Seth Godin.

Number one Wall Street Journal best seller & Instant New York Times best seller.

A game-changing approach to marketing, sales and advertising. 

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. 

No matter what your product or service, this audiobook will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

  • How to build trust and permission with your target market.
  • The art of positioning--deciding not only who it's for, but who it's not for.
  • Why the best way to achieve your goals is to help others become who they want to be.
  • Why the old approaches to advertising and branding no longer work. 
  • The surprising role of tension in any decision to buy (or not).
  • How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This audiobook shows you the way.

©2018 Seth Godin (P)2018 Penguin Audio

Critic Reviews

"This Is Marketing is a very accessible way into Godin's thinking...Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." (The Financial Times

What listeners say about This Is Marketing

Average Customer Ratings
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  • Overall
    3 out of 5 stars
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    2 out of 5 stars
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    2 out of 5 stars

I LOVE Seth but...

Disclaimer: I absolutely LOVE Seth and his content. I’ve been following him for years.
However, I really wish Seth got a professional narrator as the narration was very arduous might inevitably made the content drag on unnecessarily.
I couldn’t finish the book. I felt super disengaged.

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15 people found this helpful

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    1 out of 5 stars
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very disappointing :(

Normally I love watching and listening to Seth Godin. However I'm very disappointed with his performance on this one. It was very flat and boring. i had to stop at Chapter 5 as I couldn't go on listening. Seth why didn't you use a professional to narrate this one?

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    1 out of 5 stars
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So frustrating

I couldn't help but get very mad evrrytime I listen to this audiobook.
Horrible narrating and voice, I'm so mad just thinking about his voice. Sorry Seth. Next time give it to someone who is good at reading. There is a reason why you're a marketer and another person is a narrator, you can't be both.
This book probably has value, I'm sure it does, but Seth makes it very hard to understand.

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4 people found this helpful

  • Overall
    1 out of 5 stars
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    2 out of 5 stars
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    1 out of 5 stars

endless genetic dribble

Hours of random anecdotes that coalesce into generic marketing dribble. This guy makes a living from just punching out books without putting in any effort to make them in some way insightful.

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4 people found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Marketing perfection

The simplest and clearest discussion of modern marketing presented in a way that can only be done by a master craftsman. Thanks Seth for all your help.

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4 people found this helpful

  • Overall
    2 out of 5 stars
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Marketing can’t possibly be more boring than this

I could not get past the first few chapters without wondering, should I continue the second half of the book and hoping it will get better or just accepting the fact that I’ve just wasted couple of hours?
The narrative is plain and flat, it’s like you reading a bedtime story for your kids and hoping they will fall asleep fast. There’s no storyline, just sentences put together and go on and on. Theres no marketing plan or real practical strategies to follow, just theories one after another.

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4 people found this helpful

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    3 out of 5 stars
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    2 out of 5 stars
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  • jd
  • 23-05-2019

Some good advise here .

Agree with the other reviews that a professional reader would have improved the learning experience. You get transfixed by the monotonous style of delivery. Content wise he delivers what marketing should be. if you are able to push through and maintain focus you will be able to get some nuggets from the audio delivery.

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3 people found this helpful

  • Overall
    5 out of 5 stars
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Seth is my hero,

and he's done it again! Read the book, listened to the audio and learner a lot. Love the way he narrates his own titles. Worth listening to!

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2 people found this helpful

  • Overall
    5 out of 5 stars
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Not just for marketing people

The words ‘marketing ‘ or ‘sales’ have never appeared my my job title; but this has been the most rewarding book of the year for me! I am a senior leader who reads a steady stream of leadership books and I got more out of this than any this year. This is a book about changing hearts and minds and the world that will benefit almost everyone.

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2 people found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

he really knows his stuff

seth is a amazing. get a real look at what marketing is, how.it works, how to do it better, primcipals and techniques. listen, apply, lesrn and grow.

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