Regular price: $39.50

Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – love a book or swap it for free
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $16.45/month
OR
In Basket

Publisher's Summary

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This Is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

©2018 Seth Godin (P)2018 Random House Audiobooks

More from the same

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    42
  • 4 Stars
    9
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    1

Performance

  • 4.5 out of 5 stars
  • 5 Stars
    40
  • 4 Stars
    7
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    1

Story

  • 4.5 out of 5 stars
  • 5 Stars
    40
  • 4 Stars
    8
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

he really knows his stuff

seth is a amazing. get a real look at what marketing is, how.it works, how to do it better, primcipals and techniques. listen, apply, lesrn and grow.

2 of 2 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

very disappointing :(

Normally I love watching and listening to Seth Godin. However I'm very disappointed with his performance on this one. It was very flat and boring. i had to stop at Chapter 5 as I couldn't go on listening. Seth why didn't you use a professional to narrate this one?

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Not just for marketing people

The words ‘marketing ‘ or ‘sales’ have never appeared my my job title; but this has been the most rewarding book of the year for me! I am a senior leader who reads a steady stream of leadership books and I got more out of this than any this year. This is a book about changing hearts and minds and the world that will benefit almost everyone.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

I'm teary eyed at the end of a book on marketing

Seth Godin will take you on journey in this book to help understand yourself and others in new and unparralleled ways. He'll shock, delight and enlighten you and expand on some of his most engaging insights like the internal narrative of people like us do things like this. I've read around five of Seth's books at this point, listened to every Ted talk, his startup school podcast, many videos and many blogs. This is Marketing has a feeling of completeness that is so satisfying, it's proof of Seth's own journey to "better" which has been fascinating to be apart of. If you're still reading, definitely listen to this book!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

powerful, brilliant, mind shifting and ethical.

narrator a bit dull but content is absolutely brilliant. great for my mind set. tribe talk was legendary

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Marketing From a Great

Seth Godin shares his extensive insight into the world of marketing. He invites you to give your best and share what you have to offer the world. There is much to learn here. Like much of Seth’s work, this will be resource that you can turn to again and again. Well worth the price of admission.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

So enjoyable

A great refresh and wonderful way to reframe your approach to marketing.

The analogies and attitude really help me articulate the vision I have for my strategies after reading this book. Definitely recommend this to anyone who wants a fresh perspective on something you already know or thought you knew.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Great outline of the marketing world!

Easy to listen to. Author not preaching, giving good examples of mistakes and successes in marketing. Some concepts are what I have heard Simon Sinek talk about. I can now understand the current marketing environment of the gaming industry and the shamozzle that is Disney Star Wars. I will use some of these techniques to market myself in pursuit of a career change. Thank you Seth.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Bloody excellent

like how he breaks down each topic with good examples.
I might buy the book for my mum too.

Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • winston
  • 14-11-2018

he really knows his stuff

seth is a amazing. get a real look at what marketing is, how.it works, how to do it better, primcipals and techniques. listen, apply, lesrn and grow.

2 of 2 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
  • Anonymous User
  • 13-12-2018

very disappointing :(

Normally I love watching and listening to Seth Godin. However I'm very disappointed with his performance on this one. It was very flat and boring. i had to stop at Chapter 5 as I couldn't go on listening. Seth why didn't you use a professional to narrate this one?

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • tim roach
  • 18-11-2018

Not just for marketing people

The words ‘marketing ‘ or ‘sales’ have never appeared my my job title; but this has been the most rewarding book of the year for me! I am a senior leader who reads a steady stream of leadership books and I got more out of this than any this year. This is a book about changing hearts and minds and the world that will benefit almost everyone.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Michael
  • 16-12-2018

I'm teary eyed at the end of a book on marketing

Seth Godin will take you on journey in this book to help understand yourself and others in new and unparralleled ways. He'll shock, delight and enlighten you and expand on some of his most engaging insights like the internal narrative of people like us do things like this. I've read around five of Seth's books at this point, listened to every Ted talk, his startup school podcast, many videos and many blogs. This is Marketing has a feeling of completeness that is so satisfying, it's proof of Seth's own journey to "better" which has been fascinating to be apart of. If you're still reading, definitely listen to this book!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 13-12-2018

powerful, brilliant, mind shifting and ethical.

narrator a bit dull but content is absolutely brilliant. great for my mind set. tribe talk was legendary

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • jason hughston
  • 09-12-2018

Marketing From a Great

Seth Godin shares his extensive insight into the world of marketing. He invites you to give your best and share what you have to offer the world. There is much to learn here. Like much of Seth’s work, this will be resource that you can turn to again and again. Well worth the price of admission.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Amazon Customer
  • 07-12-2018

So enjoyable

A great refresh and wonderful way to reframe your approach to marketing.

The analogies and attitude really help me articulate the vision I have for my strategies after reading this book. Definitely recommend this to anyone who wants a fresh perspective on something you already know or thought you knew.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
  • Anonymous User
  • 02-12-2018

Great outline of the marketing world!

Easy to listen to. Author not preaching, giving good examples of mistakes and successes in marketing. Some concepts are what I have heard Simon Sinek talk about. I can now understand the current marketing environment of the gaming industry and the shamozzle that is Disney Star Wars. I will use some of these techniques to market myself in pursuit of a career change. Thank you Seth.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 23-11-2018

Bloody excellent

like how he breaks down each topic with good examples.
I might buy the book for my mum too.

Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • winston
  • 14-11-2018

he really knows his stuff

seth is a amazing. get a real look at what marketing is, how.it works, how to do it better, primcipals and techniques. listen, apply, lesrn and grow.

2 of 2 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
  • Anonymous User
  • 13-12-2018

very disappointing :(

Normally I love watching and listening to Seth Godin. However I'm very disappointed with his performance on this one. It was very flat and boring. i had to stop at Chapter 5 as I couldn't go on listening. Seth why didn't you use a professional to narrate this one?

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • tim roach
  • 18-11-2018

Not just for marketing people

The words ‘marketing ‘ or ‘sales’ have never appeared my my job title; but this has been the most rewarding book of the year for me! I am a senior leader who reads a steady stream of leadership books and I got more out of this than any this year. This is a book about changing hearts and minds and the world that will benefit almost everyone.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Michael
  • 16-12-2018

I'm teary eyed at the end of a book on marketing

Seth Godin will take you on journey in this book to help understand yourself and others in new and unparralleled ways. He'll shock, delight and enlighten you and expand on some of his most engaging insights like the internal narrative of people like us do things like this. I've read around five of Seth's books at this point, listened to every Ted talk, his startup school podcast, many videos and many blogs. This is Marketing has a feeling of completeness that is so satisfying, it's proof of Seth's own journey to "better" which has been fascinating to be apart of. If you're still reading, definitely listen to this book!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 13-12-2018

powerful, brilliant, mind shifting and ethical.

narrator a bit dull but content is absolutely brilliant. great for my mind set. tribe talk was legendary

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • jason hughston
  • 09-12-2018

Marketing From a Great

Seth Godin shares his extensive insight into the world of marketing. He invites you to give your best and share what you have to offer the world. There is much to learn here. Like much of Seth’s work, this will be resource that you can turn to again and again. Well worth the price of admission.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Amazon Customer
  • 07-12-2018

So enjoyable

A great refresh and wonderful way to reframe your approach to marketing.

The analogies and attitude really help me articulate the vision I have for my strategies after reading this book. Definitely recommend this to anyone who wants a fresh perspective on something you already know or thought you knew.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
  • Anonymous User
  • 02-12-2018

Great outline of the marketing world!

Easy to listen to. Author not preaching, giving good examples of mistakes and successes in marketing. Some concepts are what I have heard Simon Sinek talk about. I can now understand the current marketing environment of the gaming industry and the shamozzle that is Disney Star Wars. I will use some of these techniques to market myself in pursuit of a career change. Thank you Seth.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 23-11-2018

Bloody excellent

like how he breaks down each topic with good examples.
I might buy the book for my mum too.