Get Your Free Audiobook

This Is Marketing

You Can’t Be Seen Until You Learn to See
Narrated by: Seth Godin
Length: 7 hrs and 2 mins
4.5 out of 5 stars (322 ratings)

Non-member price: $30.38

After 30 days, Audible is $16.45/mo. Cancel anytime.

Publisher's Summary

Penguin presents the audiobook edition of This is Marketing, written and read by Seth Godin. 

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This audiobook teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This Is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

©2018 Seth Godin (P)2018 Penguin Books Ltd

More from the same

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    243
  • 4 Stars
    44
  • 3 Stars
    20
  • 2 Stars
    5
  • 1 Stars
    10

Performance

  • 4.5 out of 5 stars
  • 5 Stars
    206
  • 4 Stars
    40
  • 3 Stars
    22
  • 2 Stars
    8
  • 1 Stars
    8

Story

  • 4.5 out of 5 stars
  • 5 Stars
    203
  • 4 Stars
    48
  • 3 Stars
    15
  • 2 Stars
    7
  • 1 Stars
    10
Sort by:
  • Overall
    3 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

I LOVE Seth but...

Disclaimer: I absolutely LOVE Seth and his content. I’ve been following him for years.
However, I really wish Seth got a professional narrator as the narration & arduous.
I couldn’t finish the book. I felt super disengaged.

7 of 8 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

very disappointing :(

Normally I love watching and listening to Seth Godin. However I'm very disappointed with his performance on this one. It was very flat and boring. i had to stop at Chapter 5 as I couldn't go on listening. Seth why didn't you use a professional to narrate this one?

9 of 11 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

he really knows his stuff

seth is a amazing. get a real look at what marketing is, how.it works, how to do it better, primcipals and techniques. listen, apply, lesrn and grow.

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Marketing perfection

The simplest and clearest discussion of modern marketing presented in a way that can only be done by a master craftsman. Thanks Seth for all your help.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Seth is my hero,

and he's done it again! Read the book, listened to the audio and learner a lot. Love the way he narrates his own titles. Worth listening to!

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Not just for marketing people

The words ‘marketing ‘ or ‘sales’ have never appeared my my job title; but this has been the most rewarding book of the year for me! I am a senior leader who reads a steady stream of leadership books and I got more out of this than any this year. This is a book about changing hearts and minds and the world that will benefit almost everyone.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

So many ahas!

I listened to this book whilst driving on a long trip ... I had to stop a couple times to write notes to clients and myself - it wasn’t just what Seth spoke about, it was the inspiration that the book sparked ... giving specific & implementable ideas. Thank you!

About to listen to another Seth Godin

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • C SIMONSEN
  • Wellington, NI New Zealand
  • 08-06-2019

Great books for any Empire builder. Read this now.

Great book to start your marketing journey. Easy to read. Easy to understand. Makes some awesome points. Just read it and enjoy it.
Great performance too

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Enlightened!!!

I am enlightened what marketing really does for a business. I like how Seth explained the case studies.

  • Overall
    5 out of 5 stars

Packs a punch

Seth Godin updates us with where we are in today's modern marketplace . He certainly tells it how it is and leaves you with some key things to think about and implement into your marketing game. Keen to read more of Seth's material now

Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Adrian
  • 25-02-2019

This is book is worth tens of thousands of dollars

This is the best marketing book ive read and I have read plenty of them.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 09-02-2019

Immense

This is what distilled knowledge sounds like. Thank you Seth, for bridging the value gap between marketers and those they seek to serve.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
  • Tom
  • 13-01-2019

good listen

like all seth godin books he doesn't disappoint, however like all seth godin books i have read he tends to go a few chapters too long

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Amazon Customer
  • 19-12-2018

This is Excellent!

It’s hard being a person who doesn’t like Seth Godin in this world. The guys everywhere, people love him and no one speaks badly about the guy.

I wasn’t a fan. A cool outlier if you will.

I’m now a believer after listening to this book. Stop wasting money on your marketing and read this book.

If you need to move people then you need “This is Marketing” in your life.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Nakul Shenoy
  • 11-12-2018

Perfect guide to marketing oneself

Listening to Seth Godin read his book was like attending a private session with him -- on all things marketing. This is a book I will come back to again and again, as there is so much good advice and actionable insights - delivered in Seth's trademark easy to understand manner.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Nigel
  • 08-12-2018

Wonderful synthesis

If you would value a rounded synthesis of Seth's canon of work, buy and listen. If you are like me, you will listen more than once and get more. It is a rewarding summary and exposition of Seth's key ideas. My sense is that it will support a deep re-examination of all that we can do on the path to creating valuable change. In this way, the book can function as a manual for developing a meaningful life through work. Well done and thankyou :-)

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Emmanuel
  • 26-11-2018

Spending time with a true master!

I couldn’t wait to spend 7 hours learning from a true master of his craft. Seth Godin provides simple breakdowns to very complex concepts. And this book will continue to challenge and grow my thinking for years to come. This book will help you go out and make a difference.
Enjoy it! And allow it to expand your thinking on the topic of Marketing.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Amazon Customer
  • 22-11-2018

What a book!

This is marketing delivers far more than you would expect, if you want to build a best practice common sense and ethical marketing muscle, this is it. The fact the book was read by the author himself was remarkable, it felt like a one on one coaching with Seth Godin. Get the book, don't delay.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Amazon Customer
  • 15-11-2018

As always spectacular

in short for the niche described great advice not not the nitty gritty stuff but as the title states what the book is

Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 13-11-2018

Generous as always

I’m a fan of Seth’s work already, so this is a nice culmination of everything he’s done before.

The main emphasis I feel, is in its underlying spirit of generosity. Specifically, he encourages that characteristic from start to finish. This alone makes it different to other marketing books, including the many I expect Seth has read himself in coming up with his own take on it.

It’s rare that I ever get an audiobook on the day it comes out, but this time, I did. Perhaps this highlights Seth’s career path: be generous, and you’ll likely get some back in a truly natural way.

Thanks Seth. You made a ruckus.

11 of 12 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
  • Rob Faulkner
  • 02-01-2019

I like Seth but nothing new here

This book was a real let down, I like Seth's books normally but after listening to this for 7 hours I was left scratching my head - learned nothing new. I'm sure if you are new to marketing or have not listened to Seth before this would be a worthwhile listen.

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
  • Kindle Customer
  • 28-12-2018

collection of many ideas familiar to Seth fans

collection of many ideas familiar to Seth fans with a few new ones (at least to me) added in. a good place to start if you haven't read any of his stuff and still a good place for the rest of us

4 of 5 people found this review helpful

  • Overall
    3 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars
  • T. Glaves
  • 03-03-2019

Got a few hours in and had to stop.

I loved Seth's other books but this was let down... it's difficult to grasp the underlying points with the strange structuring of his sentences.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Rowan Benn
  • 26-02-2019

Inspiring & highly engaging

For marketers who are looking for a new approach in a digital world. I loved the logical progression, live examples and challenging of the norms. Very helpful.

1 of 1 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
  • Amazon Customer
  • 11-02-2019

Is there any point to this book?

It reads like some teenager was given an assignment to write on a subject they barely knew anything about. It’s just rambling, meaningless waffle. I couldn’t finish it. Also the narrator needs to be speed up to x1.5 to sound like he’s reading at normal speed.

Terrible.

1 of 1 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
  • Amazon Customer
  • 24-01-2019

Painful to listen to

I cannot believe I made it to 20 minutes into this audiobook. The author would have done better to get a profession to voice it. His style of presenting is so incredibly difficult to follow because he pauses after every second word. I’m sure the content is amazing but I cannot digest a thing as a result.

1 of 1 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
  • John Doe
  • 30-11-2018

A tough listen

Yawn. I hope the book is an easier read than it is to listen. His voice sends me to sleep

7 of 10 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars
  • MR WT DU TOIT
  • 18-06-2019

Don't buy this or believe the bestseller hype

What a waste of time. Seth is apparently good at selling books but his writing is terrible. I suspect that the only reason he sells anything is because of his marketing hype. He also needs to look up the definition of what a real case study is. His case studies are a joke.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Ducarta
  • 29-05-2019

I went from clueless to clued up!

This is the end of guessing who will like my products.
This is a new way to think about the people I serve.
This is me saying "not for you" when I was previously scared to do so.
This is a whole new way to think about my paid advertising efforts.
This is a new identity for what I do.
This is Marketing is an excellent game changing book for those who know they need to learn more.

I suspect this would also be a good reference for more seasoned marketers out there. I'll certainly be reading this again!