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This Is Marketing

You Can’t Be Seen Until You Learn to See
Narrated by: Seth Godin
Length: 7 hrs and 2 mins
Categories: Business, Career Skills
4.5 out of 5 stars (521 ratings)

Non-member price: $30.38

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Publisher's Summary

Penguin presents the audiobook edition of This is Marketing, written and read by Seth Godin. 

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This audiobook teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This Is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

©2018 Seth Godin (P)2018 Penguin Books Ltd

What members say

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I LOVE Seth but...

Disclaimer: I absolutely LOVE Seth and his content. I’ve been following him for years.
However, I really wish Seth got a professional narrator as the narration & arduous.
I couldn’t finish the book. I felt super disengaged.

12 people found this helpful

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Marketing perfection

The simplest and clearest discussion of modern marketing presented in a way that can only be done by a master craftsman. Thanks Seth for all your help.

3 people found this helpful

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very disappointing :(

Normally I love watching and listening to Seth Godin. However I'm very disappointed with his performance on this one. It was very flat and boring. i had to stop at Chapter 5 as I couldn't go on listening. Seth why didn't you use a professional to narrate this one?

12 people found this helpful

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So frustrating

I couldn't help but get very mad evrrytime I listen to this audiobook.
Horrible narrating and voice, I'm so mad just thinking about his voice. Sorry Seth. Next time give it to someone who is good at reading. There is a reason why you're a marketer and another person is a narrator, you can't be both.
This book probably has value, I'm sure it does, but Seth makes it very hard to understand.

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Some good advise here .

Agree with the other reviews that a professional reader would have improved the learning experience. You get transfixed by the monotonous style of delivery. Content wise he delivers what marketing should be. if you are able to push through and maintain focus you will be able to get some nuggets from the audio delivery.

2 people found this helpful

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endless genetic dribble

Hours of random anecdotes that coalesce into generic marketing dribble. This guy makes a living from just punching out books without putting in any effort to make them in some way insightful.

2 people found this helpful

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Seth is my hero,

and he's done it again! Read the book, listened to the audio and learner a lot. Love the way he narrates his own titles. Worth listening to!

2 people found this helpful

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Marketing can’t possibly be more boring than this

I could not get past the first few chapters without wondering, should I continue the second half of the book and hoping it will get better or just accepting the fact that I’ve just wasted couple of hours?
The narrative is plain and flat, it’s like you reading a bedtime story for your kids and hoping they will fall asleep fast. There’s no storyline, just sentences put together and go on and on. Theres no marketing plan or real practical strategies to follow, just theories one after another.

2 people found this helpful

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Not just for marketing people

The words ‘marketing ‘ or ‘sales’ have never appeared my my job title; but this has been the most rewarding book of the year for me! I am a senior leader who reads a steady stream of leadership books and I got more out of this than any this year. This is a book about changing hearts and minds and the world that will benefit almost everyone.

2 people found this helpful

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Terrible

Hard to listen to and lacks tangibility to the real world Should be professionally narrated

1 person found this helpful

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  • J
  • 23-10-2019

Go for the physical book instead.

In all honesty, if it wasn’t for the great content of this book and the solid material Seth had put into it, I would’ve never finished it. But I did finish it eventually because I cared a lot about the content.

I love when authors narrate their own book since it has that personal touch to it. But in this case, Seth’s voice could use some vocal training or voice coaching to beat that steady, low-tuned, slow-paced rhythm that puts listeners to sleep, and instead bring that energy, tone and varying pace to get listeners to want to hear more of that gold content. I’d still prefer that over hiring a different person to narrate the book.

So if you want to make the most out of this book, buy the hard copy instead and you’ll thank me later.

Nonetheless, thanks Seth for making this book and for the great content you put into it. It really gave me an eye-opening perspective into marketing and I truly appreciated it.

1 person found this helpful

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  • Tony
  • 14-02-2020

This is essential listening..

Seth does it again… This man is marketing
An essential part of your marketing plan

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  • Anonymous User
  • 03-07-2019

In itself the proof of Seth's perspective

I'm an avid listener of Seth's podcast, Akimbo, and was glad to find that everything he talks about on his podcasts is also discussed on his book — There is nothing new in the book! Is that a problem? Not at all! It's just proof that Seth truly lives his own philosophy on marketing. He generously offers his knowledge for free in his podcasts and, as he suggests in his teachings, people like me will be happy to purchase a souvenir from those they respect and admire. I'm proud to have this beautifully written book on my (digital) shelf. Seth's perspective on marketing is inspiring. Seth is a remarkable human being. Thank you for your work!

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  • Adrian
  • 25-02-2019

This is book is worth tens of thousands of dollars

This is the best marketing book ive read and I have read plenty of them.

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  • Anonymous User
  • 09-02-2019

Immense

This is what distilled knowledge sounds like. Thank you Seth, for bridging the value gap between marketers and those they seek to serve.

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  • Tom
  • 13-01-2019

good listen

like all seth godin books he doesn't disappoint, however like all seth godin books i have read he tends to go a few chapters too long

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  • Amazon Customer
  • 19-12-2018

This is Excellent!

It’s hard being a person who doesn’t like Seth Godin in this world. The guys everywhere, people love him and no one speaks badly about the guy.

I wasn’t a fan. A cool outlier if you will.

I’m now a believer after listening to this book. Stop wasting money on your marketing and read this book.

If you need to move people then you need “This is Marketing” in your life.

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  • Nakul Shenoy
  • 11-12-2018

Perfect guide to marketing oneself

Listening to Seth Godin read his book was like attending a private session with him -- on all things marketing. This is a book I will come back to again and again, as there is so much good advice and actionable insights - delivered in Seth's trademark easy to understand manner.

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  • Nigel
  • 08-12-2018

Wonderful synthesis

If you would value a rounded synthesis of Seth's canon of work, buy and listen. If you are like me, you will listen more than once and get more. It is a rewarding summary and exposition of Seth's key ideas. My sense is that it will support a deep re-examination of all that we can do on the path to creating valuable change. In this way, the book can function as a manual for developing a meaningful life through work. Well done and thankyou :-)

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  • Emmanuel
  • 26-11-2018

Spending time with a true master!

I couldn’t wait to spend 7 hours learning from a true master of his craft. Seth Godin provides simple breakdowns to very complex concepts. And this book will continue to challenge and grow my thinking for years to come. This book will help you go out and make a difference.
Enjoy it! And allow it to expand your thinking on the topic of Marketing.

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  • Anonymous User
  • 13-11-2018

Generous as always

I’m a fan of Seth’s work already, so this is a nice culmination of everything he’s done before.

The main emphasis I feel, is in its underlying spirit of generosity. Specifically, he encourages that characteristic from start to finish. This alone makes it different to other marketing books, including the many I expect Seth has read himself in coming up with his own take on it.

It’s rare that I ever get an audiobook on the day it comes out, but this time, I did. Perhaps this highlights Seth’s career path: be generous, and you’ll likely get some back in a truly natural way.

Thanks Seth. You made a ruckus.

12 people found this helpful

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  • Kindle Customer
  • 28-12-2018

collection of many ideas familiar to Seth fans

collection of many ideas familiar to Seth fans with a few new ones (at least to me) added in. a good place to start if you haven't read any of his stuff and still a good place for the rest of us

6 people found this helpful

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  • Rob Faulkner
  • 02-01-2019

I like Seth but nothing new here

This book was a real let down, I like Seth's books normally but after listening to this for 7 hours I was left scratching my head - learned nothing new. I'm sure if you are new to marketing or have not listened to Seth before this would be a worthwhile listen.

4 people found this helpful

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  • Amazon Customer
  • 01-01-2020

Great insights but...

Hoped it would have had a more engaging speaker. Gems spreaded throughout the audible but this had to be one of the hardest audible I've listened to due to the monotone voice of the speaker.

if you can make it past that it's a good book

1 person found this helpful

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  • Amazon Customer
  • 17-10-2019

I was disappointed.

I believe Seth Godin is a great author and marketing expert, but good narrator he is not. All the time I was struggling to keep my attention on the monotonous and boring narrative, but ever so often my mind was just drifting away. My be l will try with hard copy.

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  • Matt Whitmore
  • 13-09-2019

Full of gems

I’m a huge fan of Seth Godin and this book was another fantastic listen. I’m looking forward to implementing many of the gems of advice and knowledge.

1 person found this helpful

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  • Rowan Benn
  • 26-02-2019

Inspiring & highly engaging

For marketers who are looking for a new approach in a digital world. I loved the logical progression, live examples and challenging of the norms. Very helpful.

1 person found this helpful

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  • John Doe
  • 30-11-2018

A tough listen

Yawn. I hope the book is an easier read than it is to listen. His voice sends me to sleep

7 people found this helpful

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  • T. Glaves
  • 03-03-2019

Got a few hours in and had to stop.

I loved Seth's other books but this was let down... it's difficult to grasp the underlying points with the strange structuring of his sentences.

2 people found this helpful

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  • Amazon Customer
  • 24-01-2019

Painful to listen to

I cannot believe I made it to 20 minutes into this audiobook. The author would have done better to get a profession to voice it. His style of presenting is so incredibly difficult to follow because he pauses after every second word. I’m sure the content is amazing but I cannot digest a thing as a result.

2 people found this helpful