Try free for 30 days
-
R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $21.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also picked
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
it was a good book but...
- By farzane on 31-05-2018
-
How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
-
-
Great proposition, but perhaps not the best medium
- By justina on 27-10-2016
-
The 3-Minute Rule
- Say Less to Get More from Any Pitch or Presentation
- By: Brant Pinvidic
- Narrated by: Brant Pinvidic
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Hollywood producer and pitch master Brant Pinvidic has sold more than 300 TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly 20 years of experience, he’s developed a simple, straightforward system that’s helped hundreds - from Fortune 100 CEOs to PTA presidents - use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation.
-
Building Distinctive Brand Assets
- By: Jenni Romaniuk
- Narrated by: Cat Gould
- Length: 6 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Building Distinctive Brand Assets is for anyone with a brand logo, font, or color scheme, and is essential listening for those who have wondered if (or have been told) it's time for a change. Listeners will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics, and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation, and ongoing management.
-
HBR Guide to Persuasive Presentations
- HBR Guide Series
- By: Nancy Duarte
- Narrated by: Liisa Ivary
- Length: 3 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.
-
Influence
- Science and Practice, ePub, 5th Edition
- By: Robert B. Cialdini
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
-
-
Excellent content but a bit dry and heavy
- By Andrew M on 20-11-2015
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
it was a good book but...
- By farzane on 31-05-2018
-
How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
-
-
Great proposition, but perhaps not the best medium
- By justina on 27-10-2016
-
The 3-Minute Rule
- Say Less to Get More from Any Pitch or Presentation
- By: Brant Pinvidic
- Narrated by: Brant Pinvidic
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Hollywood producer and pitch master Brant Pinvidic has sold more than 300 TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly 20 years of experience, he’s developed a simple, straightforward system that’s helped hundreds - from Fortune 100 CEOs to PTA presidents - use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation.
-
Building Distinctive Brand Assets
- By: Jenni Romaniuk
- Narrated by: Cat Gould
- Length: 6 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Building Distinctive Brand Assets is for anyone with a brand logo, font, or color scheme, and is essential listening for those who have wondered if (or have been told) it's time for a change. Listeners will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics, and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation, and ongoing management.
-
HBR Guide to Persuasive Presentations
- HBR Guide Series
- By: Nancy Duarte
- Narrated by: Liisa Ivary
- Length: 3 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.
-
Influence
- Science and Practice, ePub, 5th Edition
- By: Robert B. Cialdini
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
-
-
Excellent content but a bit dry and heavy
- By Andrew M on 20-11-2015
-
Delivering the Digital Restaurant
- The Path to Digital Maturity
- By: Carl Orsbourn, Meredith Sandland
- Narrated by: Carl Orsbourn
- Length: 4 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
The duo that explained the digital revolution in restaurants now brings your restaurant a how-to guide. The digital restaurant revolution is well underway. Restaurants that survived the pandemic now have the opportunity to step back and consider how to best serve digital demand.
-
Nudge: The Final Edition
- Improving Decisions About Money, Health, and the Environment
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 11 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
-
-
interesting philosophy
- By eSkate Hub on 07-03-2022
-
Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
-
Must have for anyone who wants to see strategy at work
- By David on 02-12-2018
-
The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 4 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Really good
- By Anonymous User on 09-01-2023
-
What the Heck is EOS?
- A Complete Guide for Employees in Companies Running on EOS
- By: Gino Wickman, Tom Bouwer
- Narrated by: Corey Snow
- Length: 2 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast listen, this book answers the questions many employees have about EOS and their company.
-
-
Must read book if you want to scale
- By H. Truong on 14-01-2024
Publisher's Summary
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.
Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth.
This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
In 2011, Greg Creed had just been elevated from president to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with coauthor and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method.
It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple - marketing works in three very different ways:
- Relevance - Is it relevant to the marketplace?
- Ease - Is it easy to access and use?
- Distinction - Does it stand out from competition?
By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
What listeners say about R.E.D. Marketing
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
- Nick
- 25-08-2021
must read for any business leader
A must read for any business leader, especially the non marketers to truly understand the role of a relevant, easily accessible and distinctive brand in your success. Also helps you better guide and challenge your marketers
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!