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  • No BS Direct Marketing

  • The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
  • By: Dan S. Kennedy
  • Narrated by: Mike Lenz
  • Length: 6 hrs and 15 mins
  • Unabridged Audiobook
  • Categories: Business & Careers, Marketing & Sales
  • 4.8 out of 5 stars (8 ratings)

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Publisher's Summary

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses including retail stores, restaurants, and sales.

©2018 Entrepreneur Press (P)2019 Gildan Media

What listeners say about No BS Direct Marketing

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    5 out of 5 stars

Great marketing book

Direct response marketing is the best way to market your business and Dan is the master. I have a corporate catering business in Australia and have grown the business with these strategies, thanks Dan.

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Incredible

Filled with creative and actionable marketing strategies and insight into targeting prospects pain points. Plugs his own sales quite a bit but the rest of it is gold. Definitely going to read his other books.

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  • Johnathan
  • 04-02-2020

Accommodating PDF Not included??

The book refers to the pdf several times, but Audible doesn't have an accompanying pdf. Where is this?

5 people found this helpful

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  • James hammonds
  • 29-07-2020

Very intuitive

My favorite part is when Dan Kennedy says you gotta start somewhere good enough is good enough

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  • L S Crumbley
  • 12-03-2020

Great book. Love Dan Kennedy. No really.

Narrator did great. Love the marketing guiness that Dan is and the ideas that come from each book.

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  • Dave C
  • 25-03-2021

Good information and and it's worth a relisten

Really good information here that could be applied to any business. I'm going to listen again or maybe buy the paper back version for a reference.

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  • Winston
  • 17-02-2021

Must Read for marketers and salespeople

For anyone who would like to be profitable in his or hers marketing or sales endeavours this is a must read

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  • Dilza Jones
  • 30-01-2021

Marry Me

Internalize this..you to will be 200% more focused. Marketing to the Affluent my next read

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  • eddie
  • 20-12-2020

Great

Second no bs book I have read. I have already seen differences in my business

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  • Anonymous User
  • 20-04-2020

Very informative

I’d say it deserves the talk about it, but i hated how he kept advertising his other books and website

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  • Scott_Birch_1990
  • 10-12-2020

Informative

Very informative. I'm new to marketing so was insightful. Although it did refer to actual diagrams in the book an accompanying PDF would have been nice.

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  • Alex
  • 30-05-2021

Hard WORK

There is no doubt Dan Kennedy is a brilliant marketer. And there is valuable information in here that is worth a lot more that the cost of the book. But there is so much upselling at every twist and turn and so much spin on every corner to lead you to another purchase that it makes it very very hard work to stick with it. A lot of the content is the same content in other Dan Kennedy books. I'd happily pay more for a shorter to the point version.

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