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Publisher's Summary

This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.

Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

©1923 Claude C. Hopkins (P)2002 Timeless Wisdom

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  • Jenna
  • 15-11-2018

a must-read for agencies and business owners

if you wish to promote your business or someone else's business this is the fundamental framework by which all of your efforts should be governed.

2 people found this helpful

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  • Carlos Éder Kanak
  • 19-05-2018

Very interesting

Shows us even through the times, people behavior still are very common, and the strategies we can use are the, course with adaptions according country, city, poeple evolution moment. Very recommended.

2 people found this helpful

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    5 out of 5 stars
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  • Rodney Albert
  • 28-08-2020

Deep psychology

Old school but times Wisdom that is even more relevant today with advertising opportunities open to the masses.

1 person found this helpful

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  • Anonymous User
  • 12-04-2020

A should read or listen to.

Any business owner or entrepreneur should familiarize themselves with the concepts covered in this book.

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  • Tyler
  • 05-02-2020

Classics of Underwriting!

Serves as a great foundation and classic to teach the SCIENCE of copywriting and effective (profitable) advertising.

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  • Allen
  • 20-02-2019

Classic but dry

It's a classic. But the narrator is dry and there's no story at all really. Feels kinda like a textbook.

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  • John Rubio, DC
  • 29-10-2020

Scientific Advertising

Great book to master the fundamentals of direct marketing. Definitely a must have for any serious student.

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  • Faissal Abdallah
  • 23-09-2020

great basis for what makes ads, newsletters

it helps you note that the main ideas of what works before still works nowadays as well

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  • Ama Mamma
  • 06-02-2020

Are you a business owner?

Then why have you not read this book yet? Beginner? You need this book. Seasoned? Then you should have no problem knowing everything in this book, read it!

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  • Tim Garrett
  • 20-08-2019

Great - quick - superb

A master of advertising. Claude supposedly studied popular culture like his life depended on it. Don't leave your life to guess work. Read this

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  • Timbo2
  • 16-09-2020

Outdated

You might find one or two useful tips if you are new to advertising but nearly all the advice given applies to advertising in the 1950s and 60s

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