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Publisher's Summary

This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.

Public Domain (P)2015 Tridb Audiobooks

What listeners say about Scientific Advertising

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Profile Image for Angel M.
  • Angel M.
  • 26-07-2017

Dated classic with a less than desirable orator

While the lessons written about in this classic advertising book are worth hearing, the methods and emphasis are simply too dated to be a mandatory read for any advertising professional.

Also the performance of the reader is not only drab but almost unprofessional. There are stumbles and miscues throughout.

Find the lessons within this book on google and don't waste your time nor money on this audible book.

8 people found this helpful

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  • Eric Keith
  • 21-05-2018

The Narrater is horrible

I think the content of the book may be pretty good, but trying to get through it listening to this narrator is torture

9 people found this helpful

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  • Dave
  • 19-04-2016

Hands down the worst book I've heard on Audible

This book wasn’t for you, but who do you think might enjoy it more?

Just don't listen to this book. The content is... alright I guess. It really just boils down to making sure your cost to acquire a customer is less than your income per customer. Boom, now you don't need to suffer through this horrendous narration.

Would you be willing to try another one of Ty Carthage’s performances?

Not a chance.

What reaction did this book spark in you? Anger, sadness, disappointment?

AAAHHH MY EARS!

Any additional comments?

I don't know if the narrator did this professional, freelance, or what, because it seemed unedited, and had absolutely no passion or energy. The guy seemed almost bored as he read, which made it a drag to listen to. And I'm almost certain he didn't prepare at ALL for this narration, as he was stumbling over words constantly.

3 people found this helpful

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  • Leonard peart
  • 02-10-2018

pretty good book

just booked have a couple of interesting points and tell you a lot about old school advertisement and how now times has changed a lot and with technology thing does got more advanced but some of the some of the skillset Still Remains and we still use some of the stuff

2 people found this helpful

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  • Amazon Customer
  • 20-11-2019

Poor narration and editing

Poorly narrated and edited. Narrator takes random breaks and repeats himself. Flow of narration is off which in turn can be very distracting.

1 person found this helpful

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  • EHMnicke
  • 29-07-2019

It was Ok

Wasn't too impressed with the quality of the book. A lot of breaths and some unedited stumbling.

1 person found this helpful

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  • Danilo D.
  • 02-06-2019

Great book, jam packed with value in a short book

Worth a read for any marketer. Sure there will be things u already know but many things are worth the refresh. I wish the narrator/editor modernized some terms as I'm not familiar with all terms and it made it tough to understand what product he was referring. Also narrator has a few moments of stuttering. Nothing major but it is noticeable over the course of the book

1 person found this helpful

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  • jermaine
  • 11-08-2018

the vice make me want to sleep is there another

just the reader vice on it is boring to me I can't gravy take to it.

1 person found this helpful

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  • Marco Prova Tutto
  • 30-05-2016

very difficult to follow

Maybe there are some interesting contents, but the evrchanging volume of the speaker and his scarce enthusiasm makr this reading very difficult.

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  • William Landrath
  • 16-10-2020

Worth the effort to understanding selling!

Worth the effort of listening to, in understanding why people would buy, and the psychology behind it!

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  • Christopher Bisazza
  • 27-03-2016

Good book. Pity about the performance

Simple and clearly presented, the original book contains basics about advertising that still hold true.

This is let down by the performance. Not only is this slow, the voice actor also mispronounces words and pauses as he struggles to read phrases.

The book also makes reference to a few adverts that were included in the original publication.

1 person found this helpful

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  • Holly Lochinger
  • 03-05-2018

so many 'a ha' moments!!!

This audio is great but I would recommend a pen and paper! Take notes Amazing

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  • byron
  • 05-02-2018

excellent book shame about the narrator

couldnt really tune into the narrator. i found the content was really good and useful

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