Try free for 30 days

  • Productize

  • The Ultimate Guide to Turning Professional Services Into Scalable Products
  • By: Eisha Armstrong
  • Narrated by: Paige McKinney
  • Length: 4 hrs and 35 mins

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
Productize cover art

Productize

By: Eisha Armstrong
Narrated by: Paige McKinney
Try for $0.00

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $16.99

Buy Now for $16.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.

For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily.

In this book, you'll learn:

• How to shift your culture to embrace a product-mindset

• The capabilities that you need to be successful and whether or not you should acquire them or grow them internally

• How much money to invest in exploring and building more scalable solutions and products

• How to ensure there is a viable market for your product idea

• How to sequence investments in new product development

• How to successfully source and work with developers and data scientists

• How to inexpensively test your ideas before investing in development

• How to win the hearts and minds of your sales team to ensure your new products are commercially successful

• Bonus: Key point summaries at the end of each chapter to help you lock in what you learn

©2021 Vecteris (P)2023 Vecteris

More from the same

What listeners say about Productize

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.