Try free for 2 months

  • Profit First

  • Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
  • By: Mike Michalowicz
  • Narrated by: Mike Michalowicz
  • Length: 7 hrs and 52 mins
  • 4.2 out of 5 stars (10 ratings)

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
AUD $16.45/mo after 2 months. Renews automatically. Cancel anytime.
Profit First cover art

Profit First

By: Mike Michalowicz
Narrated by: Mike Michalowicz
Try for $0.00

AUD $16.45/mo after 2 months. Renews automatically. Cancel anytime.

Buy Now for $26.99

Buy Now for $26.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, listeners will learn that:

· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
· A small, profitable business can be worth much more than a large business surviving on its top line.
· Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

* This audiobook edition includes exclusive updated commentary by the author.

©2017 Mike Michalowicz (P)2023 Penguin Audio

Critic Reviews

“Quit being a slave to your own business and start making some serious money. Follow Mike’s counter-intuitive advice and put profits first.” —VERNE HARNISH, author of Scaling Up

Profit First is a brilliant smack-upside-the-head revelation for entrepreneurs. Most small businesses look pretty good on the outside, yet actually struggle to stay afloat. With fascinating stories and wit, Michalowicz shows how to remove your nose from the grindstone, climb out of the quicksand, and build a business that loves you back.” —SALLY HOGSHEAD, author of Fascinate

"Profit First completely transformed how I handle business banking. I hadn't even finished the book before immediately putting a four-account distribution system in place for new income: operating expenses, owner expenses, taxes and profit. Mike's system moved me from break-even to profitable within a month. This book is a must-read for businesses large and small." —JENNY BLAKE, author of Pivot

What listeners say about Profit First

Average Customer Ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    8
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    2
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

every business owner worldwide, must read this book!

so simple and so effective, Profit First teaches you the overall concept AND the fine detail of how to make any business profitable (and explains why this is important) everyone starting out, or running a business, or trying to fix $ problems in your business = this book is relevant to you!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Relatable

I think Mike’s genuine approach. And I’ll never look at a tube of toothpaste the same way ever again. ;-)

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars

Really long ad

This is a really long ad for banklikemike dot com. Effectively, this is a guideline to "put your profits aside from any deposit you receive" dragged out to a book without any great insights.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars

A must for business owners

The principles are excellent. If you can put up with his silly stories along the way, but I guess that’s part of the narrative
This book has definitely has changed my perspective on my business

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Rambling. Nothing to learn from

I was hoping to learn something from this book. There is nothing to learn from it. Most is all about stories that are irrelevant to the thesis.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.