Get Your Free Audiobook

Listen with a free trial

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
Buy Now for $20.83

Buy Now for $20.83

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it - do it, sell it - do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.

This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over, and he was chasing customers left and right, putting in 28-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration - pumpkin farmers. 

After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch, small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Includes exclusive author commentary throughout the audiobook and a bonus author interview at the end of the program.

©2012 Mike Michalowicz (P)2020 Penguin Audio

Critic Reviews

"Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you - entrepreneurs, business owners - read it! Do it now!" (Michael Gerber, author of The E-Myth and creator of the E-Myth Evolution)

"Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come." (Guy Kawasaki, author of Enchantment and The Art of the Start)

"Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting." (Seth Godin, author of We Are All Weird)

What listeners say about The Pumpkin Plan

Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    32
  • 4 Stars
    4
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    27
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    24
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Tom
  • 24-04-2021

great book. essential for every entrepreneur.

very helpful mindset book to transition from doing everything for everyone to being clear on the one thing you do really well.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Mike MyCowShits knows his stuff!!

Mike clearly knows his stuff and has the experience to back it. can't wait to use the pumpkin plan in my next venture.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

great read

This book was as helpful as id hoped it would be. I read Profit First and now this both very easy to grasp, very easy to listen to and extremely useful in business.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Informative

I’ve listened to many business books, the concepts in this book are great, highly applicable to business and easily understood. I’ve listened to several of Mikes books and they never disappoint

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Harry Wilson
  • Harry Wilson
  • 04-06-2021

Great book

I have 89 books in my library now and this is excellent, has a lot of the nitty gritty actual things you can do to grow your business unlike a lot of business books that are more philosophical or mindset orientated

6 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for matthew
  • matthew
  • 18-03-2021

Read the first two chapters

This book is primarily just a repetitive reinforcement of the first couple chapters, not that the first couple chapters are bad but it is definitely dragged out.

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Robert
  • Robert
  • 09-04-2022

Top 5

I’d put this book in the top 5 books I’ve read. That doesn’t mean much because I’ve probably only actually read like 10 books in my life.

But, his voice reading his book makes it feel like he’s in the room telling me a story. Kept me engaged most of the time, I usually listen while I drive and sometimes I zone out. I’ve already used some of the tips and tricks in the book.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Harold
  • Harold
  • 05-08-2021

Exceptional

Game changer, the steps in this book are actionable and effective. I did the work of applying them and it works. Highly recommend this book.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Ivonne Zucco
  • Ivonne Zucco
  • 29-09-2020

Great book.

I loved this book. It was very engaging and presented valuable insight. I will recommend it to all entrepreneurs I encounter and will use all its advice in my own business.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Mark Brooks Jr
  • Mark Brooks Jr
  • 10-05-2022

Hot rod Mike

This book helped me imagine what my strategy for growth from start up would look like. I can lack in imagination some times when it comes to business ideas and this process helps me visualize what would be beneficial questions to ask.
One thing I would really like.
I have wanted to be a business owner since high school. I have had serious trouble thinking in the sort of way that spurs me on to come up with/discover legit business opportunities. Not looking to be the next Apple or Microsoft. But a book that has this same "Follow the process" formula that outlines business discovery would be an awesome add one day.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Mr. D Justhy
  • Mr. D Justhy
  • 22-04-2022

Fabulous book! A must read for all entrepreneurs.

I have started businesses in various countries. Some were successful and some were not.

Having recently immigrated to the USA, I wanted to find the right “guide rails” to help me assure the successful launch of my business without the burnout and the heartbreaks. I started with Profit First & then found The Pumpkin Plan. Priceless Concepts.

I wish I had this available years ago would not have committed a lot of past mistakes.

A must read for every entrepreneur who has no option but to succeed. Thanks Mike - for the great service to entrepreneurs like me!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Richard Guerrero
  • Richard Guerrero
  • 21-04-2022

Several Years Later…….

I listened to this book a few years ago after listening to Profit First. It took me a few years to make changes, I now have a business that I can fully Pumpkin Plan. Thanks for the priceless guidance, and the 2022 refresher course!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
Profile Image for Vitaliy Podoba
  • Vitaliy Podoba
  • 18-04-2022

amazing book on growing business

as other books from Mike Motorbike - great experience! engaging, actionable and funny read

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Stephen Ranicki
  • Stephen Ranicki
  • 04-04-2022

Best book for growing your business.

Hands down my favorite business book.
So simple, yet so important, of a concept.
Easy to apply without a bunch of big gaps in the explanation that tease an idea but then force you buy their service to implement.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Tim Bevington
  • Tim Bevington
  • 21-09-2020

Loved this book

Loved it so much goty creative juices flowing and will implement my own PP with my new company

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Daniela
  • Daniela
  • 02-05-2022

Great Book. Highly recommended

I found the book very helpful with many good practical advices.
I liked the way the author talks and reads the book.

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Scott H.
  • Scott H.
  • 28-03-2022

Got a lot of important elements and concepts

Great story to cover all the important elements with additional ideas and questions - awesome

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Adam DILGER
  • Adam DILGER
  • 14-02-2022

Very good

Very good. Principles of business, organisation and focusing on best products and services. Educating you to remove needless costs and focus on your best most profitable clients . Thumbs up

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Chris
  • Chris
  • 06-02-2022

awesome just like every one of Mike's books

Mike's my favorite author by a long mile. if you listen to this book you'll understand why, he's down to earth, awesome and so relatable. I constantly find myself nodding in agreement at the dumb stuff I've done in business

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for katie
  • katie
  • 01-12-2021

Fantastic read

Any business owner should read this it’s certainly a game changer and fantastic read pitched at a clear level to understand

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 03-09-2021

Excellent gripping/motivating book

Really enjoyed this book.
I’ve tried lots of business books and not many grip me. This one on the other hand I really enjoyed and have listened through twice already. I’m starting to implement the plan now so hopefully in a years time we can see some changes and my pumpkin will be fairly sizeable.
Cheers Mike

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Marc Richardson
  • Marc Richardson
  • 05-06-2021

Essential listening

One of Mike's earlier books with 2020 updates. Love it!
There is great advice in here at every level for every business owner/operator.
Take a listen. It will be worth it.
Mike narrates his own books, has a great voice (not a voice that grates!) and chucks extra examples, stories and information in too.
All the tools he talks about are available to readers online.
Also, I highly recommend his other books. 💯
Fix this Next
Profit First
Clockwork
TPE
Get Different..........

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Crystal
  • Crystal
  • 16-04-2021

A Must Have Read/Hear for any Entrepreneur

Very Helpful book with great ideas and plans to make things easier for you yourself and to make your Business more successful and Profitable.. I already done a few thing outlined in this book and can see the results after just a few weeks...
Also I like that the author reads it himself as sometimes audio books sound very boring but not Mike's books.... Fix this next Is the next audio book I'm gonna listen to... Again thank you for writing these great books Mike michalowicz
Greetings from Ireland

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Selina Fitzgerald
  • Selina Fitzgerald
  • 14-02-2021

A must for all small businesses

I will be listening to this again and taking notes this time. I love how Mike has added to his original book with extras. No thrills or fancy strategies. Choose your pumpkin and focus on it! I have already made minor adjustments and recommended to all my self employed friends.

In the spirit of reconciliation, Audible Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.