Get Your Free Audiobook

Non-member price: $34.13

After 30 days, Audible is $16.45/mo. Cancel anytime.

Publisher's Summary

Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it - do it, sell it - do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.

This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over, and he was chasing customers left and right, putting in 28-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration - pumpkin farmers. 

After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch, small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Includes exclusive author commentary throughout the audiobook and a bonus author interview at the end of the program.

©2012 Mike Michalowicz (P)2020 Penguin Audio

Critic Reviews

"Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you - entrepreneurs, business owners - read it! Do it now!" (Michael Gerber, author of The E-Myth and creator of the E-Myth Evolution)

"Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come." (Guy Kawasaki, author of Enchantment and The Art of the Start)

"Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting." (Seth Godin, author of We Are All Weird)

What listeners say about The Pumpkin Plan

Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    9
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

great read

This book was as helpful as id hoped it would be. I read Profit First and now this both very easy to grasp, very easy to listen to and extremely useful in business.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Informative

I’ve listened to many business books, the concepts in this book are great, highly applicable to business and easily understood. I’ve listened to several of Mikes books and they never disappoint

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Kevin
  • Kevin
  • 18-01-2021

absolutely love this book. Helps get me motivated

absolutely love this book. Help me get motivated and keeps me focused on growing the business

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Dee
  • Dee
  • 13-01-2021

Mindset changer

Great book . It will change your mindset about how to run a successful business. Highly recommended

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Tim the TaxMan
  • Tim the TaxMan
  • 02-01-2021

Mike Motorbike delivers again!

No this is NOT about gardening! (Unless you want to implement it in your garden, then knock yourself out). Mike delivers the narration which adds life to the book better than a stodgy narrator can. But more than that, as he has in his other audio recordings, he goes off course to update stories, or add new ones. This makes the text that much more lively and usable. Keep on writing, Mike, and I’ll keep on reading!

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Kevin Pillow Jr
  • Kevin Pillow Jr
  • 31-12-2020

Soak It Up

You need to be in full sponge mode when you listen to this. Understand that it’s one piece of the treasure map and it’s key that you read the others to understand the big picture. It can be cheesy at times but the fundamental message is clear and Mike make it easy to understand with many great examples that are re-examined in this 2020 reading. Also sad to hear about Luke. Great book if you are ready to understand how great companies are built by focusing on great customers.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 26-12-2020

excellent book by business savvy mike michalowicz

i really enjoyed the book and I can't wait to start implementing it in my business and grow it into a giant pumpkin.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Fabricio
  • Fabricio
  • 13-12-2020

Amazing book to listen

This book inspired me to open my second business and I’ll be looking forward to implement the pumpkin plan to my current and my next business. 10/10 would recommend

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Fixer550
  • Fixer550
  • 30-11-2020

How to grow

This was a great book on how to stream line and align you goals. I found that it resonated on many aspect of life besides building a business. It has a nice tempo and keeps you interested.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 27-11-2020

So inspired!

I just plowed through this book over a weekend while painting my house. I can’t wait to review the step by step process spelled out in the The Pumpkin Plan and start implementing on Monday. We are a rapidly growing business and are on the precipice of something great but there is too many distractions and too much work to do. Not complaining we just need to make the necessary changes to shift the workload and AUTOMATE! Thank you for sharing this strategy and the many examples of how it can work across all industries. I’ll let you know when we hit out first million dollar revenue goal!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Matt
  • Matt
  • 02-11-2020

I feel ready.

I've listen to several of Mike's books. and I've enjoyed all of them. Completeing this has given me and my wife the motivation to start our business. We've never done this, but we're are actively moving towards our start date. I hope to be one of the success stories a few years down the road. Talk to you then Mike.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Ryan Jamieson
  • Ryan Jamieson
  • 31-10-2020

A playback for running your business

I wish I read this book when I started up and grew a business. Wonderful.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 16-01-2021

Great listen, highly recommend!

For all you business owners caught on the hamster wheel this is a must read. Offered great clarity on where my business was heading, time for change!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Kevin
  • Kevin
  • 22-09-2020

Excellent Book

Great book to listen to and is read by Mike himself. A must read for entrepreneurs

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Tim Bevington
  • Tim Bevington
  • 21-09-2020

Loved this book

Loved it so much goty creative juices flowing and will implement my own PP with my new company

In the spirit of reconciliation, Audible Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.