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Get Different

Marketing That Can't Be Ignored!

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Get Different

By: Mike Michalowicz
Narrated by: Mike Michalowicz
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About this listen

 From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?

Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.

*This audiobook includes a downloadable PDF containing charts, marketing tools, Get Different experiment sheets, and more.
 Business Development & Entrepreneurship Entrepreneurship Marketing Marketing & Sales Small Business Business

Critic Reviews

Praise for Get Different:

“The ultimate primer for anyone who needs great results.”
--Allan Dib, author of The 1-Page Marketing Plan

"If you fail to fascinate your consumer, you'll quickly be forgotten and fail. So, how to stand out in a crowded and distracted marketplace? In this book, Michalowicz nails the answer: Get different."
--Sally Hogshead, author of Fascinate

“Michalowicz turns the mysterious art of marketing into a series of simple steps. Read this book to set yourself apart from the crowd and grow your business.”
--Jeff Walker, #1 New York Times bestselling author of Launch

“You will discover the steps you must take to be successful in all your marketing efforts.”
--Ryan Deiss, author of The Invisible Selling Machine

"Different marketing wins every time. Get Different shows you how."
--Melinda Emerson, author of Become Your Own Boss In 12 Months

“You will up-level your marketing with this book. I have no doubt.”
--Ramon Ray, Founder of SmartHustle.com

“A breakthrough book that reveals a fundamental truth about marketing. People remember, talk about, and share things that are different. Different is your job. Different will radically transform your business.”
--John Jantsch, author of Duct Tape Marketing and The Ultimate Marketing Engine

“Michalowicz reveals the essence of effective marketing in this exceptional book: Get attention, get desire, get business. Get Different will accomplish all three for you.”
--Jon Gordon, bestselling author of The Carpenter
All stars
Most relevant
For me this was a Do while listen’ book. I created a marketing experiment as listening and have launched. Wouldn’t have approached the marketing in this way if I hadn’t started this book. If you’re feeling a little stuck - this is the book for you

Inspiring

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This was great. Fun, easy to listen to and full of great ideas. I don’t need to market for clients, I need to market for team members. We have a shortage of health professionals where I am and this has really boosted my plans.
So good I’ll probably buy the physical book too. Thanks Mike M.

So many ideas from this book

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The narrating and the methodology behind the dad method has given me ideas for my business, it will be going on my list to re listen atleast once more

Just a great book

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Another one to be put into the Business Classic categories by Mike. The Differentiate, Attract and Direct DAD method is so simple yet also so lacking from mainstream marketing messaging gurus.
Thank you for this for this and looking forward to your next one.

Another one of Mikes greats

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another great book from Mike and a key book for the collection for any small business. Enjoy applying the process.

simplicity of approach

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