Leading Change: Why Transformation Efforts Fail (Harvard Business Review)
-
UNABRIDGED (30 mins)
- By John P. Kotter
- Narrated By Todd Mundt
Businesses hoping to survive over the long term will have to remake themselves into better competitors at least once along the way. These efforts have gone under many banners: total quality management, reengineering, rightsizing, restructuring, cultural change, and turnarounds, to name a few. In almost every case, the goal has been to cope with a new, more challenging market by changing the way business is conducted. In this article, John Kotter outlines the eight largest errors that can doom these efforts.
