Showing titles in Marketing & Sales

The best salesmen in the world aren't salesmen at all. They're helpers.

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.

In The Most Powerful Sentence of All Time, persuasion expert Neil Gordon invites you into a world of high-stakes business communication and messaging strategy, where one simple sentence can transform sales presentations and attract customers. Meet Barbara, a struggling CEO who can’t seem to get her company’s marketing off the ground. She knows her new product offer is good and how it will help clients. She can communicate about it with her team with fluidity and ease.

Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.

Star of the hit show Million Dollar Listing Los Angeles, Josh Flagg shares his secrets to mastering any negotiation in any industry and at any level.

Feel like AI is leaving you behind? The ChatGPT Bible is here to help. This comprehensive four-book collection shows how to leverage ChatGPT for productivity, income, and personal growth.

An irreverent podcast about Service Design Principles hosted by Guy Martin and Daniele Catalanotto. Join us as we provide you with a deeper understanding of service design principles, enhanced by real-world examples and anecdotes from Daniele’s extensive expertise as a leading service design practitioner and founder of the Swiss Innovation Academy, and Guy’s experience from working with global companies and startups in various roles, including service delivery, client services, and corporate education. Explicit tag is for language (we drop a few swear words here and there) and occasional ...

A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.

Breaking down the myths and mystery behind successful SEO strategies, this practical and straightforward guide reveals how you can grow your online presence, attract more readers, and rank higher in search engines with expert SEO tips and advice. Complete with a beginner-friendly approach to suit aspiring and experienced business owners alike, SEO for Beginners arms you with the essential insights you need to thrive online and master this must-know skill.

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

Elevate your business through digital mastery: Achieve success faster than you imagined, even if technology feels overwhelming to you. Are you overwhelmed by ever-evolving digital marketing strategies, desperate to leverage AI but unsure where to start? Have you wondered if there's a way to build a profitable online presence without burning through your budget? You're not alone. Many business owners and aspiring marketers face the same challenges in the rapidly changing digital landscape. But there's good news!

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience.

Confused by Google Ads? Still on the ‘someday one day’ list? Now’s the time to change that. In this podcast (& companion free video training) you’ll learn everything you need to get started with Google Ads. Brought to you by Mike Rhodes, co-author of the world’s best-selling book on the topic “The Ultimate Guide to Google Ads” In 7 episodes you’ll learn Why you need to use Google Ads for your businessHow to write ads that attract new customers Targeting & how to show your ads to the right peopleHow to pay the right amount for each click & how the AI can helpBuilding campaigns ...

In Lost and Founder Rand Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this audiobook can help solve your problems, and make you feel less alone for having them.

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.

Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often companies neglect to train their sales managers how to excel as managers. That's the "sales management trap", and it's exactly what The Accidental Sales Manager addresses and solves.

Turning your creative side hustle or small business into a thriving and trusted brand may sound like a huge task, but help is at hand. Written by Fiona Killackey, the bestselling author of Passion. Purpose. Profit and owner of My Daily Business, Business to Brand is the definitive guide on how to move from a merely transactional business to a brand your audience can truly connect with.

While most books and press focus on the more sensational moments of creation and conclusion, The Messy Middle argues that the real key to success is how you navigate the ups and downs after initial investment is secured. It will give you all the insights you need to build and optimise your team, improve your product and develop your own capacity to lead. Building on seven years of meticulous research with entrepreneurs, small agencies, start-ups and billion-dollar companies, Scott Belsky offers indispensable lessons on how to endure and thrive in the long term.

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.